Story | Long lockdowns during the covid-19 pandemic was difficult to deal with. In this campaign, the city of Prague wanted to take a light-hearted approach to a serious health topic, by showing the destiny of people facing otherwise regular events - such as a business meeting or teaching a class - which can go very wrong when happening online during lockdown. Starting with little things, the situation snowballs and gets more and more serious ending in a bitter, yet humorous finale. With an explanation that situations like these could be prevented if enough people are vaccinated. |