Title | When Billard Give You Trouble |
Agency | DDB Praha |
Campaign | When Eyes Give You Trouble |
Advertiser | GrandOptical |
Brand | GrandOptical |
Date of First Broadcast/Publication | 2021 / 9 |
Business Sector | Eyewear |
Tagline | When Eyes Give You Trouble |
Story | When eyes are giving you trouble, they need to be corrected, otherwise even everyday things get on your nerves and not just the optic one. For GrandOptical we created a campaign for expert eye tests, that helps those, whose eyes make them overcome unexpected obstacles. Combining 3D and tilt shift techniques we achieved a POV perspective that gives the viewer the feeling of extreme focus and the full absorption by the unpleasant situation. The color palate we used is based on GrandOptical CI. |
Media Type | |
Chief Creative Officer | Dora Pruzincova |
Postproduction | TOMAS MÜLLER |
Agency Producer | David Havel |
Art Director | Emil Nitkulinec |
Head of Art | Emil Nitkulinec |
Art Director | Zora Makovská |
Creative Director | Amila Hrustic Batovanja |
Copywriter | Zuzana Rončková |
Photographer | Alexander Dobrovodský |
Business Director | Ondřej Nečas |
Production Company | Fame Factory |