Dora Pruzincova
Chief Creative Officer at DDB Praha
Praha 1, Czech Republic
TitleWhen Billard Give You Trouble
Agency
Campaign When Eyes Give You Trouble
Advertiser GrandOptical
Brand GrandOptical
Date of First Broadcast/Publication 2021 / 9
Business Sector Eyewear
Tagline When Eyes Give You Trouble
Story When eyes are giving you trouble, they need to be corrected, otherwise even everyday things get on your nerves and not just the optic one. For GrandOptical we created a campaign for expert eye tests, that helps those, whose eyes make them overcome unexpected obstacles. Combining 3D and tilt shift techniques we achieved a POV perspective that gives the viewer the feeling of extreme focus and the full absorption by the unpleasant situation. The color palate we used is based on GrandOptical CI.
Media Type Print
Chief Creative Officer
Postproduction
Agency Producer
Art Director
Head of Art
Art Director
Creative Director
Copywriter
Photographer
Business Director
Production Company

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