| Title | Loving lockdown 2 |
| Agency | DDB Praha |
| Campaign | Loving lockdown |
| Advertiser | City of Prague |
| Brand | City of Prague |
| Posted | July 2022 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | Long lockdowns during the covid-19 pandemic was difficult to deal with. In this campaign, the city of Prague wanted to take a light-hearted approach to a serious health topic, by showing the destiny of people facing otherwise regular events - such as a business meeting or teaching a class - which can go very wrong when happening online during lockdown. Starting with little things, the situation snowballs and gets more and more serious ending in a bitter, yet humorous finale. With an explanation that situations like these could be prevented if enough people are vaccinated. |
| Media Type | Digital |
| Length | |
| Chief Creative Officer | Dora Pruzincova |
| Creative Director | Gert Laubscher |
| Senior Copywriter | Ondřej Zvolský |
| Freelancer Copywriter | Marina Andreoli |
| Copywriter | Simona Luteránová |
| Business Director | Nikola Bochová |
| Senior Project Manager | Ivana Volavá |
| Sound Designer | Ondřej Dvořák |
| Head Producer | Ondrej Martinec |
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