| Title | When Shooting Give You Trouble |
| Agency | DDB Praha |
| Campaign | When Eyes Give You Trouble |
| Advertiser | GrandOptical |
| Brand | GrandOptical |
| Date of First Broadcast/Publication | 2021 / 9 |
| Business Sector | Eyewear |
| Tagline | When Eyes Give You Trouble |
| Story | When eyes are giving you trouble, they need to be corrected, otherwise even everyday things get on your nerves and not just the optic one. For GrandOptical we created a campaign for expert eye tests, that helps those, whose eyes make them overcome unexpected obstacles. Combining 3D and tilt shift techniques we achieved a POV perspective that gives the viewer the feeling of extreme focus and the full absorption by the unpleasant situation. The color palate we used is based on GrandOptical CI. |
| Media Type | |
| Chief Creative Officer | Dora Pruzincova |
| Head of Art | Emil Nitkulinec |
| Creative Director | Amila Hrustic Batovanja |
| Copywriter | Zuzana Rončková |
| Art Director | Emil Nitkulinec |
| Art Director | Zora Makovská |
| Photographer | Alexander Dobrovodský |
| Agency Producer | David Havel |
| Production Company | Fame Factory |
| Business Director | Ondřej Nečas |
| Postproduction | TOMAS MÜLLER |
More Work
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