| Title | Don't be the next victim |
| Agency | Executiva Propaganda |
| Campaign | Don't be the next victim |
| Advertiser | Detran-RN |
| Brand | Detran-RN |
| Date of First Broadcast/Publication | 2020 / 11 |
| Business Sector | Road Safety |
| Tagline | Don't be the next victim. In traffic, give preference to life |
| Story | The feeling of invulnerability is one of the main reasons for recklessness in traffic. Under the concept "Don't Be the Next Victim", the campaign created for Detran/RN (Traffic Department of Rio Grande do Norte - Brazil) bring young people in mourning for their own death, causing a reflection on the need to avoid tragedies. |
| Media Type | |
| Creative Director | George Wilde |
| Art Director | Cortez Pereira |
| Photographer | Humberto Lopes |
More Work
SEE ALLOrange road
- BRAND:
- Detran/RN
- AGENCY:
- Executiva Propaganda
Purple road
- BRAND:
- Detran/RN
- AGENCY:
- Executiva Propaganda
Blue road
- BRAND:
- Detran/RN
- AGENCY:
- Executiva Propaganda
Pink road
- BRAND:
- Detran/RN
- AGENCY:
- Executiva Propaganda
The virus kills. High speed driving, too. (Print)
- BRAND:
- Rio Grande Do Norte
- AGENCY:
- Executiva Propaganda
The virus kills. High speed driving, too.
- BRAND:
- Rio Grande Do Norte
- AGENCY:
- Executiva Propaganda
Rise and Shine
- BRAND:
- New Orleans Jazz & Heritage Foundation
- AGENCY:
- LIGHT+CO
Don't be the next victim
- BRAND:
- Detran-RN
- AGENCY:
- Executiva Propaganda
Don't Let Traffic Change You
- BRAND:
- Detran-RN
- AGENCY:
- Executiva Propaganda