| Title | Orange road |
| Agency | Executiva Propaganda |
| Campaign | There's none so blind as those who will not see. |
| Advertiser | Detran/RN |
| Brand | Detran/RN |
| Date of First Broadcast/Publication | 2022 / 5 |
| Business Sector | Road Safety |
| Tagline | Drive slowly and life will take you further. |
| Story | Thousands of traffic awareness campaigns have been made, but most drivers do not learn the basics and insist on making the same mistakes as always. In this campaign, we decided to draw attention obvious and exaggerated to these themes, so that way, make them see. |
| Media Type | |
| Copywriter | George Wilde |
| Creative Director | George Wilde |
| Art Director | Cortez Pereira |
| Creative Director | Cortez Pereira |
| Photographer | Humberto Lopes |
| Retoucher | Camaleão Art |
| 3D Studio | Rox Studio |
More Work
SEE ALLPurple road
- BRAND:
- Detran/RN
- AGENCY:
- Executiva Propaganda
Blue road
- BRAND:
- Detran/RN
- AGENCY:
- Executiva Propaganda
Pink road
- BRAND:
- Detran/RN
- AGENCY:
- Executiva Propaganda
The virus kills. High speed driving, too. (Print)
- BRAND:
- Rio Grande Do Norte
- AGENCY:
- Executiva Propaganda
The virus kills. High speed driving, too.
- BRAND:
- Rio Grande Do Norte
- AGENCY:
- Executiva Propaganda
Rise and Shine
- BRAND:
- New Orleans Jazz & Heritage Foundation
- AGENCY:
- LIGHT+CO
Don't be the next victim
- BRAND:
- Detran-RN
- AGENCY:
- Executiva Propaganda
Don't be the next victim
- BRAND:
- Detran-RN
- AGENCY:
- Executiva Propaganda
Don't Let Traffic Change You
- BRAND:
- Detran-RN
- AGENCY:
- Executiva Propaganda