Title | Don't be the next victim |
Agency | Executiva Propaganda |
Campaign | Don't be the next victim |
Advertiser | Detran-RN |
Brand | Detran-RN |
Date of First Broadcast/Publication | 2020 / 11 |
Business Sector | Road Safety |
Tagline | Don't be the next victim. In traffic, give preference to life |
Story | The feeling of invulnerability is one of the main reasons for recklessness in traffic. Under the concept "Don't Be the Next Victim", the campaign created for Detran/RN (Traffic Department of Rio Grande do Norte - Brazil) bring young people in mourning for their own death, causing a reflection on the need to avoid tragedies. |
Media Type | |
Photographer | Humberto Lopes |
Art Director | Cortez Pereira |
Creative Director | George Wilde |