| Title | The virus kills. High speed driving, too. (Print) |
| Agency | Executiva Propaganda |
| Campaign | The virus kills. High speed driving, too. |
| Advertiser | Detran-RN |
| Brand | Rio Grande Do Norte |
| Date of First Broadcast/Publication | 2021 / 6 |
| Business Sector | Road Safety |
| Tagline | The virus kills. High speed driving too. |
| Story | Even during the pandemic, the number of speeding traffic violations increased. Because there are fewer people on the streets, many drivers do not comply with basic traffic rules. Detran RN's new advertising campaign intends to alert that traffic accidents kill as much as the coronavirus and that basic care in traffic, such as wearing a seat belt and respecting the speed limit, makes a difference when it comes to saving lives. |
| Media Type | |
| Creative Director | Cortez Pereira |
| Creative Director | George Wilde |
| Copywriter | George Wilde |
| Art Director | Cortez Pereira |
| Retoucher | Camaleão Art |
| 3D Studio | Rox Studio |
More Work
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- BRAND:
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- AGENCY:
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- AGENCY:
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