Title | Pink road |
Agency | Executiva Propaganda |
Campaign | There's none so blind as those who will not see. |
Advertiser | Detran/RN |
Brand | Detran/RN |
Date of First Broadcast/Publication | 2022 / 5 |
Business Sector | Road Safety |
Tagline | Drive slowly and life will take you further. |
Story | Thousands of traffic awareness campaigns have been made, but most drivers do not learn the basics and insist on making the same mistakes as always. In this campaign, we decided to draw attention obvious and exaggerated to these themes, so that way, make them see. |
Media Type | |
Creative Director | George Wilde |
Creative Director | Cortez Pereira |
Art Director | Cortez Pereira |
Copywriter | George Wilde |
Photographer | Humberto Lopes |
Retoucher | Camaleão Art |
3D Studio | Rox Studio |