Copenhagen Metro - "Goth Life"

Accenture Song DK

Accenture Song DK Copenhagen, Denmark

4332

Title	Goth Life
Brief	With 17 new metro stations the metro will host thousands of new travelers and the chances of meeting someone famous has just increased – but then again, so has the chances of meeting your ex. That was the insight we used to emphasize the key benefit of the new metro. That it is so fast, it doesn't even matter who you'll run into and how awkward it might get.
Agency	Accenture Song DK
Campaign	Awkward Encounters
Advertiser	Copenhagen Metro
Brand	Copenhagen Metro
Date of First Broadcast/Publication	2009 / 9
Business Sector	Public Transport, Mass Transit
Story	A new metro line in Copenhagen recently opened. 17 new stations mean millions of new journeys and thousands of new travelers, which also means that your chances of meeting someone famous has just increased – and so has your chances of meeting your ex.
Media Type	Cinema
Length	45 seconds
Creative Lead	Kenneth Kaadtmann
Art Director	Cecilie Öberg
Art Director	Sune Overby
Copywriter	Nina Markholt
Director	Peter Harton
Executive Producer	Cille Silverwood-Cope
Senior Account Manager	Sandra Amalie Lacoppidan
Client Director	Pernille Tramp
Director of Photography (DOP)	Jens Maasbøl
Editor	Anders Jon
Sound Designer	Ole Kristian Krogsted