EPOS - "What?"

&Co. / NoA

&Co. / NoA København K, Denmark

9208

Title	What?
Agency	&Co. / NoA
Campaign	What?
Advertiser	EPOS
Brand	EPOS
Date of First Broadcast/Publication	2020 / 5
Business Sector	Consumer Electronics & Audio-Visual
Philosophy	With a hero video at the core of its new campaign, EPOS dramatizes the importance of the word “What” based on its recent research with global market research firm IPSOS evaluating the cost of mishearing, miscommunication, and repetition due to bad audio in business. Told through familiar situations and pain-points that the viewer can easily recognize – from a conference call gone wrong, to being misunderstood on the other side of the line – the campaign video emphasizes the importance of good audio solutions that ensure flawless intuitive communication and effortless collaboration – a necessity for companies to succeed in today’s market.
Media Type	Television
Length	129 seconds
Advertising Manager	Bianca Nesgaard
Advertising Manager	Brynhild Vinskei
Advertising Manager	Isabel Hansen
Creative Director	Thomas Hoffmann
Creative Team	Jeppe Hansen
Creative Team	Kasper Dohlmann
Creative Team	Cris Anthony Hödar
Strategic Planner	Rasmus Otto
Media Strategist	Emil Towity
Brand activation	Morten Saxnæs
Account Director	Sarah Gandil
Account Manager	Anders Antvorskov
Production Company	Andy Prod
Director	Sune Sorensen
Director of Photography (DOP)	Rasmus Heise
Executive Producer	Cille Silverwood-Cope
Post Production	Gimmick
Colorization	Company 3