Gjensidige Insurance - "The Heist"

Accenture Song DK

Accenture Song DK Copenhagen, Denmark

1931

Title	The Heist
Agency	Accenture Song DK
Campaign	Unfortunate Favors
Advertiser	Gjensidige Insurance
Brand	Gjensidige Insurance
Date of First Broadcast/Publication	2020 / 8
Business Sector	Insurance
Story	Lack of trust in insurance companies often ends up with customers getting a little embellishment on the story when a claim is reported, which is unnecessary and sometimes even makes things worse
Philosophy	We wanted to tap into that human insight that people offend twist the truth a little bit just to be on the safe side, when they make an insurance claim. Usually this behaviour is provoked by lack of understanding or by some 'friend' who always seem to know better. That is exactly what we wanted to address in the films
Problem	People rarely know how they're covered by their insurance, which offend leave to confusion. A result of that is that people are afraid to say the wrong thing when they make an insurance claim. Usually it turns out, that you're better off telling the truth
Result	N/A
Media Type	Television
Length	49 seconds
Creative Director	Kenneth Kaadtmann
Creative Director	Søren Grønborg
Art Director	Nanna Gjerstrup
Director	Peter Harton
Chief Agency Producer	Cille Silverwood-Cope
Director of Photography (DOP)	Lasse Frank
Editor	Anders Jon
Sound Designer	Ole Krogstad