| Title | The Patronising Act |
| Agency | Accenture Song DK |
| Campaign | Awkward Encounters |
| Advertiser | Copenhagen Metro |
| Brand | Copenhagen Metro |
| Date of First Broadcast/Publication | 2021 / 9 |
| Business Sector | Public Transport, Mass Transit |
| Story | ‘Fortunately, you’ll be on your way soon’ is a concept for the Copenhagen Metro, that originates from the insight that most people really don’t enjoy transportation time. Not only because its time consuming, but also because we often run into people and scenarios that we want to avoid. Whether it’s an ex-boyfriend, someone with a smelly lunchbox or an old lady that want to teach you a thing or two about being a parent. But with many departures and a few minutes between every station, you’ll fortunately be on your way soon. This film is the third in the series of the concept. |
| Media Type | Cinema |
| Length | |
| Director | Peter Harton |
| Executive Producer | Cille Silverwood-Cope |
| Art Director | Cecilie Öberg |
| Senior Account Manager | Sandra Amalie Lacoppidan |
| Director of Photography (DOP) | Jens Maasbøl |
| Sound Designer | Ole Kristian Krogsted |
| Creative Director | Kenneth Kaadtmann |
| Copywriter | Aske Kror |
| Copywriter | Veronica-Sascha Stahl |
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