Copenhagen Metro - "Fashion Week"

Accenture Song DK

Accenture Song DK Copenhagen, Denmark

3206

Title	Fashion Week
Brief	Public transportation comes with a price: You share it with others. And when the gods want a good laugh, they put you on the train with someone you reeeally wished you hadn’t met. Your ex, screaming kids when you have a hangover – or an old lady who wants to teach you a thing or two about parenting. But it’s in those peculiar situations that the Danish subway’s USP shines its brightest. When smooth and speedy transportation truly matters. It’s in those awkward little moments that rational benefits such as frequent departures and a short distance to the next station gets an emotional edge. Because “Luckily, you’ll be on your way soon.”
Agency	Accenture Song DK
Campaign	Awkward Encounters
Advertiser	Copenhagen Metro
Brand	Copenhagen Metro
Date of First Broadcast/Publication	2022 / 1
Business Sector	Public Transport, Mass Transit
Story	Nothing sucks as much as going to a party and seeing someone wearing the same dress as you are. Especially when that someone, is a person you have nothing in common with. Fortunately, with the Copenhagen Metro, you'll be on your way, right away
Media Type	Cinema
Length	45 seconds
Market	Denmark
Director	Peter Harton
Creative Director	Kenneth Kaadtmann
Executive Producer	Cille Silverwood-Cope
Creative Lead	Kenneth Kaadtmann
Art Director	Cecilie Öberg
Senior Account Manager	Sandra Amalie Lacoppidan
Director of Photography (DOP)	Jens Maasbøl
Sound Designer	Ole Kristian Krogsted
Copywriter	Veronica-Sascha Stahl
Copywriter	Aske Kror