| Title | We are what we live - Woman |
| Agency | Armando Testa Group |
| Campaign | We are what we live - Woman |
| Advertiser | Lavazza |
| Brand | Lavazza |
| Posted | November 2016 |
| Business Sector | Coffee, Tea, Chocolate Drinks, Breakfast Drinks |
| Story | Lavazza, in partnership with Slow Food, was the main sponsor at “Terra Madre Salone del Gusto 2016” in Turin, the most important international event dedicated to food. The central theme of the event had a profound meaning: loving the Earth, by taking care of it, cultivating it, working it and defending it. Starting from this thinking we decided to celebrate the Lavazza coffee workers in relationship with their environment. People and their land are the same thing. So, in a certain sense, they are what they live. This was the main poster of the whole campaign. |
| Media Type | Outdoor/Out of Home |
| Executive Creative Director | Michele Mariani |
| Creative Director | Andrea Lantelme |
| Photographer | Denis Rouvre |
| Production Company | THE BOX FILMS |
| Post Production | Julien Paris |
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