Pan di Stelle - "A dream called cocoa"

Armando Testa Group

Armando Testa Group Torino, Italy

2915

Title	A dream called cocoa
Brief	Pan di Stelle and Barilla, alongside the Cocoa Horizons Foundation operating in Côte d'Ivoire, are attentive to the needs of the cocoa-producing communities.They know, for example, that the search for water in Africa is a burdensome task that mostly affects women and girls. For that reason they have donated a well to the Djangobo community."A gesture as small as a star, but as big as all the sky" that we have told through the eyes of Nyma. A protagonist of a cartoon whens she dreams, but a real tender child when she opens her eyes.
Agency	Armando Testa Group
Campaign	A dream called cocoa
Advertiser	Barilla G. E R. Fratelli
Brand	Pan di Stelle
Posted	February 2019
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	Pan di Stelle is the name of the popular "biscuit with cocoa and 11 stars of sugar" (“Pan di Stelle” means “Cake of stars”) from the famous Barilla brand.Here we present the very first CSR commercial in the history of the brand Barilla.
Media Type	Web Film
Executive Creative Director	Michele Mariani
Creative Director	Andrea Lantelme
Art Director	Andrea Lantelme
Creative Director	Federico Bonenti
Copywriter	Federico Bonenti
Client Services Director	Benedetta Buzzoni
Client Services Director	Federica Drogo
Production Company	BRW Filmland
Production Company	THE BOX FILMS
Post Production	BRW Filmland
Post Production	THE BOX FILMS
Director	Gavin Thurston
Animation/3D	Margherita Premuroso
Executive Producer	Consuelo Mauri
Executive Producer	Federico Levizzani