| Title | Good to Earth |
| Brief | Protecting Earth is art. Sustainable cultivations, reforestation, defense of biodiversities, conversion of industrial areas, green belts against desert advancing, white blankets to stop glaciers retreating are all art forms.So the Lavazza Calendar “Good to Earth” becomes the artistic megaphone to highlight those unknown places around the world where human intervention is bringing good news for the Earth. Six inspiring projects told through the zero-impact artworks of six internationally renowned street-artists, at work in nature for the very first time. |
| Agency |
Armando Testa S.p.A.
|
| Campaign |
Good to Earth
|
| Advertiser |
Luigi Lavazza S.p.A.
|
| Brand |
2019 Lavazza Calendar
|
| Posted | November 2019 |
| Business Sector | Coffee, Tea, Chocolate Drinks, Breakfast Drinks
|
| Story | Today Lavazza is recognized as a leading player in Sustainability and through the Calendar wants to continue to inspire people to a change.Because we believe that telling “good news” on Earth in an artistic way, is the best way to encourage virtuous behaviors. |
| Media Type |
Packaging, Branding & Design
|
| Executive Creative Director |
Michele Mariani
|
| Creative / Art Direction |
Andrea Lantelme
|
| Creative Director, Copywriter |
Federico Bonenti
|
| Graphic Designer |
Michela Repellino
|
| Copywriter |
Stefano Arrigoni
|
| Client Director |
Nicola Crivelli
|
| Client Services Manager |
Gina Graci
|
| Photographer |
Ami Vitale
|
| Photographer Assistant |
Bryan Liscinsky
|
| Production Company |
THE BOX FILMS
|