TitleThe Bear
Title (original language)L'ours
Campaign The Bear
Advertiser Canal+
Brand Canal +
Date of First Broadcast/Publication
Business Sector TV/Radio Programs & Stations
Tagline The more we watch CANAL+, the more we like cinema.
Tagline (original language) Plus on regarde CANAL+, plus on aime le cinéma.
Story Canal + has always been committed to cinema. It is more than a mere broadcaster.
It has always sought to go the extra mile for its subscribers and portray the film industry as no one else has done: emphasising the diversity of the genres, deciphering current and future trends, empowering actors and directors, and in general, transmitting the passion of all those who work in the film industry to its subscribers. Thanks to its varied and cutting-edge programming from blockbusters to art films. Thanks to the unique, quality insight that it provides into what goes on in front and behind the camera. Thanks to the unique ties that it maintains with the film industry (Studio CANAL, partnerships, financing, Cannes Festival, the César awards, etc.).
Canal +  and BETC have now come up with a film, The Bear, to remind audiences of the channel’s continuing commitment: to transmit the passion of filmmaking to its subscribers.
To make this film, BETC chose to work with Matthjis van Heijningen, who also directed The Closet, which was the most awarded film in 2010 (The Gunn Report).
The tone remains unique, enhanced by the use of 3D to make the bear as expressive as possible.
The same creative team, which worked on The Closet, Éric Astorgue and Jean-Christophe Royer, under the supervision of President and Chief Creative Officer of BETC, Stéphane Xiberras, once again contribute to the distinguishing tone that is so familiar about the major advertising campaigns of Canal +
Media Type Television & Cinema
Production Company
Creative Director
Art Director
Strategic Planner
Special Effects / VFX

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