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Best Financial Ads of the Month
1
Itaú Unibanco - “Brazilian Teams that have never existed”.
Itaú Unibanco reimagines women’s football without Brazil’s four-decade long ban using the power of AI.
| Title | “Brazilian Teams that have never existed”. |
| Agency | Galeria.ag |
| Campaign | “Brazilian Teams that have never existed”. |
| Advertiser | Itaú Unibanco |
| Brand | Itaú Unibanco |
| Date of First Broadcast/Publication | |
| Business Sector | Banking, Finance, Law & Insurance |
| Story | Brazilian Bank Uses AI To Celebrate Women’s Soccer As It Should Have Been Itaú Unibanco imagines women’s football without Brazil’s four-decade long ban. São Paulo, August 09, 2023 – To pay tribute to women’s football athletes of today and yesterday, Itaú Unibanco, sponsor of all Brazilian national soccer teams, has focused their latest ad campaign on the four-decade long ban on women playing the sport, using artificial intelligence to envision Brazilian women’s teams from the 1950s, 60s and 70s. The 1941 decree that stated, “Women shall not be allowed to engage in sports incompatible with the conditions of their nature,” lasted until 1983 in the country, crushing the athletic dreams of generations of young women. So, to develop this campaign and honor what might have been, the bank listened to former players, historians, sociologists and specialists who helped describe how it felt to play women’s football at the time. Based on these testimonies and other research, a designer with an expertise in AI generated images of the possible athletes. The result was “Brazilian Teams that have never existed”. Crafted by advertising agency GALERIA.ag, the campaign features print and electronic media pieces that celebrate the imagined teams that never took the field for the 1959, 1963 and 1971 Women’s World Cups. The effort focuses on three pioneers of the sport: Iolanda, a player from Vespasiano during the 60s, who practiced the sport in hiding; Dilma Mendes, a player during the 70s, who is currently the most award-winning football coach in the country; and Pretinha, a player from the 80s, who was part of the first Brazilian women’s team together with Marta and Formiga. The campaign was also supported by football historian and researcher, Aira Bonfim, as well as Giovanna Waksman (better known as Giovanninha), a 14-year-old player on the Sub-17 National Team and a rising star of the sport. “The history of women’s football in Brazil is very rich,” says Thaiza Akemi, Marketing Superintendent at Itaú Unibanco, “But most Brazilians are unfamiliar with the fact that women were once prohibited from practicing the sport. Bringing light to this history in a moment of great relevance and prominence such as the World Cup, is a way to honor everything those women dreamed and accomplished. As official sponsors of all national teams, Itaú wants to do its part to give visibility to this past, bring forward this dialogue to more people and empower future teams.” The project was also featured on social media, with support from celebrities from the football world, such as Fernanda Gentil, Carol Barcelos, Formiga, former referee Fernanda Colombo, and national team player, Camila, all of whom used their profiles to expand the reach of the initiative. “The championship has gained new importance this year,” says Carol Mello, CSO at GALEIRA.ag. “Not for the title itself, but for what our athletes represent. This time, they have taken the field for generations of women who were forbidden to practice the sport, and also for generations of women who will represent our country wearing the Brazilian team jersey in the future. This is what our project is about. AI allowed us to bring to life teams which could not even be formed, but now at least they can be pictured.” |
| Media Type | Digital |
| Length | |
| Market | Brazil |
| More Information | https://www.youtube.com/watch?v=m3BXY2nVPMc |
| CCO | Rafael Urenha Creation Executive Direction: Rafael Caldeira and Phil Daijó Creative Direction: Arthur Lobão, Bruno Zampoli, Caio Milanesi and Cris Albano ACD: Mario Cintra Heads of Design: Renan Monjon and Saulo Monjon Creation: Guter Sá, Huanayra Alexandre, Júlia Pimentel, João Batista and Tawane Silva Account: Ana Coutinho, Denise Vieira, Nathalia Chaves and Lucas Freitas Itaú Approval: Eduardo Tracanella, Thaiza Akemi, Caroline Pintarelli, Caroline Paluan, Verônica Bortoloto and Eliza Bianchezi Media: Paulo Ilha, Sofia Raucci, Pedro Santana, Nadia Araújo and Ana Beatriz de Carvalho Strategy: Carol Mello and Marcela Leal PR: Patricia Capuchinho, Mariana Novaes and Fernanda Gil Social and influence: Fernando Sahb, Juliana Romano, Natalia Lessa and Thiago Almeida Content Strategy: João Capusso and Gabriella Unger Integrated Production: Ducha Lopes, Fabio Truci, Michelle Teixeira, Natalia Menken, Ana Ananias and Renata Silva A.I Image Production: @theacidtimes and Huanayra Alexandre Image Producer: FRAME Executive Production: Eduardo Simon, Rafael Urenha, Ducha Lopes and Phil Daijó Director: Cris Albano and Fernando Lenox Photography Director: Fernando Lenox 1º AD: Fernanda Vieira de Castro 1º AC: Ricardo Angel Lima Pineiro 2º AD: Bruno Gabriel. Da Silva Pereira DIT: José Luiz Lerma Operator: Julio Becker Stedcam Operator: Daniel Augusto Torquato de Santi Direct Sound: Daniel Henrique Silva Dias Sound Assistant: Kenny Kazuo Ishicava dos Santos Art Director: Nicholas Andrew Kjaer da Fonseca Moura Reis Stage Manager: Francisco Lopes de Souza Make & Hair: Tatiana Chaves Santos Costume Designer: Gabriela Clara da Fonseca Production Director: Renato Marques Base Production: Ana Moura Production Assistant: Evantui de Jesus Moreira (Babu) Production assistant: Caique Castro de Oliveira Lima Production assistant: Alexandre Luiz da Silva Production assistant: Thales Nocchi Lima Electrician: Paulo Nunes 1 Electric assistant: Renato Lelis Oliveira de Souza Eletric assistant: Juliano Areias dos Santos Pereira Porter: Anderson de Souza Azevedo Machinist: Claudio Soares dos Santos 1º Machinery assistant: Aliandro Zoti 2º Machinery assistant: Ygor Walter Wendt Account: Felipe Ribeiro Correia Account: Thatiane Karoline Ribeiro Correia Cleaning: Michele Viana Production car (WTC): Geovanni Bortolo Camera Van car (WTC): Fhelipe Alan Assis da Silva Electric truck and Machinery (Marquinhos): Marcos R. Sales Pereira Electric Pickup and Machinery (Marquinhos): Valter Art car (WTC): Ronaldo Talent car (WTC): Renato Lopes Talent car (WTC): Eduardo Virgilio Post-production: FRAME Executive production: Ducha Lopes Montage: Estevan Schilling Color: Sergio Cicinelli Comp: Andre Toma Motion: Ebson Clarindo Assistant: Andre dos Santos Coordinator: Marillia Ramos Head: Wilson Fernandes Legal: Rosimeire Brito and Isabelle Versannio. Audio Producer: CANJA Account and Project Manager: Matheus Peres Account: Guga Costa Project Manager: Ana Flor Bohrer, Flavia Medeiros Musical Direction: Eduardo Karas, Lucas Sfair, Filipe Resende Musical Supervision: Bruno Vieira Brixel Voice direction: Bruno Vieira Brixel Track: Érica Silva Sound Design: Ardlez Sound editor: Diego Zorrilla Audio Production: Diego Zorrilla, Leonardo Lima |
2
Communion - LAUNCHING WITH THE F.U.nd
Uncommon Creative Studio's new campaign for Communion inspires people to say “eff you” to the things that hold them back!
| Title | LAUNCHING WITH THE F.U.nd |
| Agency | Uncommon Creative Studio |
| Campaign | LAUNCHING WITH THE F.U.nd |
| Advertiser | Communion |
| Brand | Communion |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Television |
| Length | |
3
Afterpay - Afterpay where you wouldn't Believe
A comical modern take on the troll under the bridge, Afterpay shows us how handy and convenient it is to pay using their app.
| Title | Afterpay where you wouldn't Believe |
| Agency | BMF |
| Campaign | Afterpay where you wouldn't Believe |
| Advertiser | Afterpay |
| Brand | Afterpay |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Television |
| Length | |
| Production Company | Good Oil |
| Advertising Manager | A...ew B...nt Subscribers Only |
| Advertising Manager | J..l M...n Subscribers Only |
| Advertising Manager | M....la W...er Subscribers Only |
| Advertising Manager | F...an Cl....ia Subscribers Only |
| Chief Creative Officer | A..x D...in Subscribers Only |
| Executive Creative Director | T..a M....ty Subscribers Only |
| Associate Creative Director | J...e ..x Subscribers Only |
| Associate Creative Director | H...y St....rd Subscribers Only |
| Art Director | ..b Br.....ot Subscribers Only |
| Copywriter | ..e M....tt Subscribers Only |
| Head of Art & Design | L....ln G...e Subscribers Only |
| Chief Strategy Officer | Ch.....na A...ti Subscribers Only |
| Planning Director | S....ne D...on Subscribers Only |
| Chief Executive Officer (CEO) | S....en M....le Subscribers Only |
| General Manager | A....ng C...ey Subscribers Only |
| Senior Account Director | R....ah O....rady Subscribers Only |
| Account Executive | K....en H...y Subscribers Only |
| Head of TV | J...y Le.....her Subscribers Only |
| Integrated Producer | H...e Ma....ll Subscribers Only |
| Retouching | El....ic ..t Subscribers Only |
| Production Director | K...n L...le Subscribers Only |
| Design Director | ..a Ma....om Subscribers Only |
| Finished Artist | ..t D....do Subscribers Only |
| Retoucher | R....ca .u Subscribers Only |
| Creative Services Director | C...e Y....ey Subscribers Only |
| Executive Producer | ..m L..g Subscribers Only |
| Director | V...an R...c Subscribers Only |
| Producer | C...a Mc....en Subscribers Only |
| Post Production | ..e E....rs Subscribers Only |
| Editing Company | M..k B....tt Subscribers Only |
| Music / Sound Design | R...le S....os Subscribers Only |
| Director of Photography (DOP) | ..m C....in Subscribers Only |
| Photographer | ..t B...r Subscribers Only |
| Photographer's Agent | L...s &...; .o Subscribers Only |
| Head of Content | N..o En......cht Subscribers Only |
| Content Producer | H...y Wh....ey Subscribers Only |
| Content Producer | Y....de F....is Subscribers Only |
| Animation | J..i R...er Subscribers Only |
| Online Editior | ..x .u Subscribers Only |
| Media Agency | In.....ive M...a Subscribers Only |
4
First Bank - The Humans You Want
First Bank's new campaign takes a humorous approach to addressing real customer concerns.
| Title | The Humans You Want |
| Agency | TDA_Boulder |
| Campaign | The Humans You Want |
| Advertiser | FirstBank |
| Brand | First Bank |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Television |
| Length | |
| Executive Creative Director | Jo....an Sc.....erg Subscribers Only |
| Creative Director | J...my S....ld Subscribers Only |
| Creative Director | M..u B...al Subscribers Only |
| Senior Copywriter | K..e R...od Subscribers Only |
| Art Director | M..t C....lo Subscribers Only |
| Executive Producer | D...is .i S...o Subscribers Only |
| Production Company | Ar....ss Subscribers Only |
| Director | R..n E...r Subscribers Only |
| Producer | B...n Be.....ff Subscribers Only |
| Executive Producer | R....ca N...s Subscribers Only |
| Post Production | Wh.....use P..t Subscribers Only |
| Editor | B...n G...on Subscribers Only |
| Assistant Editor | N..k O....eill Subscribers Only |
| Post-production Producer | L...a Vi....ta Subscribers Only |
| VFX Company | M....FX Subscribers Only |
| VFX Artist | R...y Ip....to Subscribers Only |
| Sound Design and Mix | Ma.....ta ..x Subscribers Only |
| Mixer | P..l Hu.....se Subscribers Only |
| Music | Co....an M...c Subscribers Only |
5
SAAQ - Safety coasters
These safety coasters from auto insurance company SAAQ keeps citizens from driving under the influence of alcohol.
| Title | Safety coasters |
| Title (original language) | Sous-verres sécuritaires (anglais) |
| Agency | lg2 |
| Campaign | Safety coasters |
| Advertiser | Société de l'assurance automobile du Québec (SAAQ) |
| Brand | SAAQ |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Web Film |
| Length | |
| Advertising Manager | A..e M....ux Subscribers Only |
| Advertising Manager | P....ce Le....re Subscribers Only |
| Creative Director | ..c .u S...t Subscribers Only |
| Copywriter | F...x B...k Subscribers Only |
| Copywriter | Fé.......oine Be.....lle Subscribers Only |
| Creative / Art Direction | J..n La.....ére Subscribers Only |
| Strategist | P....ne D....ès Subscribers Only |
| Motion | M...e M...er Subscribers Only |
| Motion | Ma.....�ve R...sy Subscribers Only |
| Creative Vice President | ..c .u S...t Subscribers Only |
| CONTENT MANAGER | Fé.......oine Be.....lle Subscribers Only |
| CONTENT MANAGER | J..n La.....ére Subscribers Only |
| Account Manager | Al.....ra La.....ère Subscribers Only |
| Account Manager | N...mie St.....Roy Subscribers Only |
| Account Manager | L...ie S...er Subscribers Only |
| Head of Production | J...e Pi....te Subscribers Only |
| Agency Producer | St.....ie G...e Subscribers Only |
| Editor | C...ric N..�l Subscribers Only |
| Director | Za....ie T....on Subscribers Only |
