Advertising News
The latest marketing stories, advertising industry developments and business insights featuring the world’s premiere ad agencies.
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Everybody Wins
Colby Graff, GM, Strategy & Communications at Propac, on why 'everybody wins' promotions are fast becoming 'everybody earns' -
Move Over, Millennials, Gen Z Are The New Influencers
Millennials officially overtook Baby Boomers as the largest demographic in the United States, making them the “it” target market … for now. -
Keep Up With The Changing Ways Consumers Shop For Groceries
Shoppers are bombarded by an ever-growing assortment of brands and messages that causes confusion and anxiety. -
Spending Habits Of Gen Z: They Like To Own Stuff
Gen Z has a sense of pride in ownership. -
Design Plus: Bohemia vs. Ikea
From late style guru Christopher Gibbs to a reissued collection of Ikea furniture, design news is currently infused with a nostalgia for the...
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