Advertising News

The latest marketing stories, advertising industry developments and business insights featuring the world’s premiere ad agencies.

Agency

David&Goliath Appoints Yumi Prentice as President and Managing Partner Growing Its Purpose-Driven Agency Footprint

on 22 August 2017

International Marketing Exec to Help Agency Expand Purpose-Driven Footprint with Focus on New Modes of Collaboration That Drive Agency Growth and Digital Integration Read More

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Stuart Elliott: Roger Enrico and the Cola Wars

By Stuart Elliott

on Jun 9, 2016

Moves/Reviews

McDonald’s picks Leo Burnett London to handle global sports sponsorship activity

McDonald’s has appointed Leo Burnett London to amplify its sponsorship of the FIFA World Cup across global markets. read more

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Agency

Andrew Dauska Joins Rodgers Townsend As Chief Executive Officer

Iconic Saint Louis Advertising Agency Farewells Founder & Namesake; Tim Rodgers read more

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Agency

DDB New York Bolsters Content and Social Offering With Talented Duo

Agency welcomes senior hires; Hannah Meium and Rocky Probst read more

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Industry

HBO’s Susan Glass Ruse Joins New York Festivals

Susan Glass Ruse Appointed Associate Executive Director of New York Festivals World’s Best Advertising & Creative Communications read more

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Interviews

Headline Makers

GLOBAL HEADLINE MAKERS: LAWRENCE RIBEIRO (INTERNATIONAL MAN OF ACTION)

Canadian film-maker Lawrence Ribeiro specialises in the kind of action sequences that bring you out in a cold sweat. Here the director tells us why more brands should emulate his "attraction to risk". Read More

Exclusive

AdForum Exclusive: Revamping Red Roof

Red Roof and SapientRazorfish talk to AdForum about the insights and unique features that went into creating Red Roof's new mobile-first,... Read More

TOPIC: Website Digital Aaron Stenhoff Lenny Vaccaro hotel hospitality Red Roof

Exclusive

Perspectives: Women in Advertising: Christine Lee, Senior Strategy Director at Eventive Marketing

We would like to thank Christine Lee, Senior Strategy Director at Eventive Marketing for taking the time to participate in this interview series... Read More

TOPIC: Perspectives: Women in Advertising Strategy Eventive Marketing Woman Leadership Christine Lee

Design Plus: Thomas Granger talks Productman

After Buzzman, the ground-breaking French agency, comes its spin-off unit Productman. Why has the agency turned its attention to design? We ask... Read More

TOPIC: creative Strategy design plus

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Agency News Feed

Silla Levin appointed new CEO of Forsman & Bodenfors

Leo Burnett Singapore’s Winning Summer

Great PR Campaigns Are Like Solar Eclipses

ESPN Taps Ad Agency Droga5 for New Branding Effort

The Escape Pod hires Dan Funk as Director of Strategy

McCann London hires creative duo Will Cottam and James Crosby

POV: Facebook Watch

MEC announces US CEO

The Mazda MX-5 RF Arrives at one of Canada’s Largest Observatories, Ready for its Close-Up.

Christian Dior and the art of branding

An exhibition in Paris devoted to the legendary fashion designer touches on his marketing genius. We look at the elements that built his brand.

by Mark Tungate on 17 August 2017
Les films des consignes de sécurité dans les avions

4 milliards de passagers transportés par avion en 2017 : une manne et un challenge en terme de communication pour les compagnies aériennes.

by Maud Largeaud on 11 August 2017
Agency Mania Solutions' Industry Update: Volume 22

A summary of newsworthy client/agency relationship developments and relevant marketing or agency management trends from the past month.

on 27 July 2017
If Only I Knew…

How adding real-time feedback to annual agency evaluations reduces undesirable surprises and boosts long-term client/agency performance

on 27 July 2017
Unbound London 2017

London's Unbound festival offered a glimpse of new startups, from sensory pods to subscription jewelry.

on 26 July 2017