Advertising & Marketing Communications News
Current news, insights and interviews, featuring the world's leading ad agencies, brands, comms innovators and ad campaigns.
Interviews
Melanie Huggins, Ogilvy Paris: "Humans need to be at the heart of everything we do in whatever bit of marketing or communications we work in."
In the latest installment of our ongoing series on Direct-to-Consumer marketing, we chat with Melanie Huggins, Chief Strategy Officer at Ogilvy Paris, about how they achieve brand consistency and fulfill personalized experiences within a cross-channel ecosystem.
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Mégane Perret: The power of influence
When brands want to cozy up to consumers – particularly younger ones – they’re increasingly likely to use social media. So it makes sense that handling “influence” at an agency is now a central role. As Head of Influence at Hungry and Foolish in Paris, Mégane Perret occupies that hot spot.
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Shiona McDougall, RAPP: "Brands who take responsibility for really knowing their customers through data are able to serve them better."
With a people-first, holistic approach, RAPP owns the buyer experience and customer relationship through data and community. Shiona McDougall, Global Chief Strategy Officer at RAPP, delineates the essential components to keep with the curve of Direct-to-Consumer marketing.
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Agency News Feed
Insights
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Ten takeaways from the BETC Teens survey
Whether they’re referred to as “teens” or Generation Z, their world can seem opaque to brands, whose efforts to reach them sometimes fall wide of... -
Retour à la culture
Alors que les réseaux sociaux dévorent notre temps libre, quelques campagnes récentes nous encouragent à redécouvrir les joies des musées, du... -
Luring us back to culture
Screens are an easy diversion. Our smartphones sit beside us throughout the day: at work, at mealtimes, in the evening. Picking up a book or... -
A sparkling new look for Eurostar
Eurostar has been whisking passengers under the Channel (or as the French call it, “La Manche”) since 1994. Now it's in renewal mode, with a... -
Le point de vue de PITCHVILLE, Conseil en choix d’agences, sur le retail
Tendances retail dans les compétitions.
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