Advertising News

The latest marketing stories, advertising industry developments and business insights featuring the world’s premiere ad agencies.

Agency

MEC‘s presentation at the Cannes Lions Festival on Tuesday afternoon, ‘Data: Human Creativity Without Intervention’

on 21 June 2017

MEC‘s presentation addressed how representations of data provided by the art and de... Read More

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Stuart Elliott: Roger Enrico and the Cola Wars

By Stuart Elliott

on Jun 9, 2016

Agency

DDB NZ’S URXXL CAMPAIGN FOR SILICON VALLEY ATTRACTS HARDCORE NERDS & REGULAR FANS

SEASON THREE LAUNCH FOR SKY SoHo A HIT read more

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Agency

Octopus Group launches masterbrand with TV ad campaign from award-winning MPC Creative

Investment management company Octopus today announces the launch of its new masterbrand, which brings... read more

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Agency

CHI&PARTNERS JOINS FORCES WITH MUSTER, MPC CREATIVE AND SUNFLY TO CREATE GLASTONBURY ‘KARAOKE EYE TEST’ EXPERIENCE FOR RNIB

CHI&Partners has partnered with The&Partnership’s experiential agency muster, content creation studio.. read more

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Moves/Reviews

Ian Pearman is joining TBWA\Group Asia as Regional President

$Ian Pearman is joining TBWA\Group Asia as Regional President$

Ian Pearman, CEO of AMVBBDO since 2010 is joining TBWA\Group Asia as Regional President, based in Singapore and effective August 1st.. read more

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Interviews

Red Carpet

Senthil Kumar & Tarun Rai (J. Walter Thompson India)

TOPIC: agency J. Walter Thompson CEO Cannes Lions 2017 JWT J agencies talent profile Mark Tungate worldwide media Senthil Kumar Tarun Rai india

Senthil Kumar (CCO at J. Walter Thompson India) and Tarun Rai (CEO J. Walter Thompson South Asia) interviewed by Mark Tungate at the Palais des Festivals, during the Cannes Lions 2017 Read More

Red Carpet

David Raichman & Emmanuel Lallevé (Ogilvy France)

David Raichman & Emmanuel Lallevé, Executive Creative Directors at Ogilvy Paris, interviewed by Mark Tungate Read More

TOPIC: Cannes Lions 2017 french touch Ogilvy David Raichman Emmanuel Lallevé France Creative Directors

Studio

Jakob Marky (Bacon, Denmark)

Jakob Marky, Director at Bacon Denmark stops by to answer our questions. Read More

TOPIC: Bacon Cannes Lions 2017 director denmark Jakob Marky

Red Carpet

Thomas Granger (Buzzman)

Thomas Granger, VP of Buzzman Dubai and Paris is interviewed by Mark Tungate about the Middle East and product design Read More

TOPIC: Buzzman Cannes Lions 2017 french touch Mark Tungate product design Middle East Paris Dubai VP Thomas Granger

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Agency News Feed

The CMO’s Guide to Ad Boycotts

Chasing College Dreams (and ROI Realities)

MH Sounds: May 2017

Leo Burnett Wins 46 Lions at 2017 Cannes Festival

Cadbury appoints VCCP as lead global agency

Cannes Lions 2017 Independent Agency of the Year

FRED & FARID X Cannes Lions 2017

SK-II / The Expiry Date

VSA Partners Appears as Branding Experts on The Profit

Leo Burnett Unveils 2017 Cannes Lions Predictions

Top 25 Cannes contenders reflect new partnerships, increased collaboration driving the industry..

on 15 June 2017
Chasser le consommateur

Jusqu’où les marques vont-elles aller pour s’installer dans la vie quotidienne des consommateurs ?

by Mark Tungate on 8 June 2017
Chasing the customer

How far will brands go to insert themselves into consumers’ daily lives?

by Mark Tungate on 7 June 2017
Yahoo and AOL to avoid classic psychological blunder

Recently, Verizon announced its newest acquisition, Yahoo, would be merged into its existing AOL unit. At first, Verizon seemed to indicate ...

on 5 June 2017
The Plight of the Neophyte

Just about every partner company in the ad-marketing industry has faced the conundrum of pitching an account without having category experience....

on 5 June 2017