Advertising News

The latest marketing stories, advertising industry developments and business insights featuring the world’s premiere ad agencies.

Agency

MEC‘s presentation at the Cannes Lions Festival on Tuesday afternoon, ‘Data: Human Creativity Without Intervention’

on 21 June 2017

MEC‘s presentation addressed how representations of data provided by the art and de... Read More

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Stuart Elliott: Roger Enrico and the Cola Wars

By Stuart Elliott

on Jun 9, 2016

Agency

DDB NZ’S URXXL CAMPAIGN FOR SILICON VALLEY ATTRACTS HARDCORE NERDS & REGULAR FANS

SEASON THREE LAUNCH FOR SKY SoHo A HIT read more

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Agency

Octopus Group launches masterbrand with TV ad campaign from award-winning MPC Creative

Investment management company Octopus today announces the launch of its new masterbrand, which brings... read more

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Agency

CHI&PARTNERS JOINS FORCES WITH MUSTER, MPC CREATIVE AND SUNFLY TO CREATE GLASTONBURY ‘KARAOKE EYE TEST’ EXPERIENCE FOR RNIB

CHI&Partners has partnered with The&Partnership’s experiential agency muster, content creation studio.. read more

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Moves/Reviews

Ian Pearman is joining TBWA\Group Asia as Regional President

$Ian Pearman is joining TBWA\Group Asia as Regional President$

Ian Pearman, CEO of AMVBBDO since 2010 is joining TBWA\Group Asia as Regional President, based in Singapore and effective August 1st.. read more

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Interviews

Red Carpet

Brent Choi (J. Walter Thompson NY)

TOPIC: Cannes Lions 2017 JWT J

Brent Choi answers Mark Tungate's questions at the Palais des Festivals Read More

Studio

Patrick Garvey & Alex Bennett-Grant (We Are Pi)

Patrick Garvey and Alex Bennett-Grant answer our questions. Read More

TOPIC: Cannes Lions 2017 we are pi

Studio

Rupert Reynolds Maclean (Biscuit)

Rupert Reynolds Maclean answers our questions. Read More

TOPIC: Cannes Lions 2017 Biscuit

Red Carpet

Kate Stanners & Andy Gulliman (Saatchi & Saatchi Director's Showcase)

Kate Stanners & Andy Gulliman gave us a sneak peek of the 2017 edition of the Saatchi & Saatchi Director's Showcase. Read More

TOPIC: Saatchi & Saatchi Cannes Lions 2017 NDS

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Agency News Feed

SK-II / The Expiry Date

Audi Appoints Leo Burnett Beijing as Creative Partner in China

Connecting to Prospective Students Is (Literally) a Snap

Lowe Lintas Gets Tongue-Tied for Tanishq Solitaires

MEC India bags media mandate for NMIMS

“Did You Mean MailChimp?” Takes Home a Cyber Grand Prix

Mars and BBDO SF roll out first work made with crowdsourced platform in US

M/H’s Joel Kaplan Named to AdWeek’s Creative 100

Persil ProClean Names DDB New York Agency of Record

Insights

Leo Burnett Unveils 2017 Cannes Lions Predictions
Top 25 Cannes contenders reflect new partnerships, increased collaboration driving the industry..

on 15 June 2017
Chasser le consommateur
Jusqu’où les marques vont-elles aller pour s’installer dans la vie quotidienne des consommateurs ?

by Mark Tungate on 8 June 2017
Chasing the customer
How far will brands go to insert themselves into consumers’ daily lives?

by Mark Tungate on 7 June 2017
Yahoo and AOL to avoid classic psychological blunder
Recently, Verizon announced its newest acquisition, Yahoo, would be merged into its existing AOL unit. At first, Verizon seemed to indicate ...

on 5 June 2017
The Plight of the Neophyte
Just about every partner company in the ad-marketing industry has faced the conundrum of pitching an account without having category experience....

on 5 June 2017