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Best campaigns and ads from Latin America
The best ads and advertising campaigns of the month from Latin America. A collection of the most creative LATAM ads.

Best Latin American Ads of the month

1

Burger King - Firemen
Fantástica

Burger King has always positioned its burgers as a fire and grill processed product. In this case, the campaign presents a commercial in which the franchise becomes the official sponsor of the firefighters, creating a simile between these elements and the work carried out with the hamburger: both are experts in fire. This is the first campaign of the brand produced in Colombia.

TitleFiremen
Agency
Campaign Firemen
Advertiser Burger King
Brand Burger King
Date of First Broadcast/Publication
Business Sector Restaurants & Fast Food
Media Type Web Film
Length
Founder & VP
Founder & VP
Creative Vice President
General Account Director
Account Director
Creative Director
Creative Director
Creative Director
Creative Director
Editor
Post Production
Director
Art Director
Art Director
Art Director
2

Pony Malta - She Gaming

Pony Malta launches a bold move: ‘She Gaming’, the first female e-Sports team in Colombia with which the brand seeks to compete on national stages. ‘She Gaming’ will allow those girls and adolescents who are fond of video games to do so in a professional way. The traditional brand of malt-based beverages will provide them with competitive and training spaces.

TitleShe Gaming
Agency
Campaign She Gaming
Advertiser AB Inbev
Brand Pony Malta
Date of First Broadcast/Publication
Business Sector Soft Drinks, Tonics
Philosophy Pony Malta launches a bold move: ‘She Gaming’, the first female e-Sports team in Colombia with which the brand seeks to compete on national stages. ‘She Gaming’ will allow those girls and adolescents who are fond of video games to do so in a professional way. The traditional brand of malt-based beverages will provide them with competitive and training spaces.
Media Type Digital
Length
Chief Executive Officer (CEO)
Executive Creative Director
Executive Creative Director
CBO
Group Business Manager
Creative Director
Creative Director
Art Director
Art Director
Copywriter
Account Director
Account Director
Gamer Agency
Chief Executive Officer (CEO)
Operation Manager
Social Media Manager
Production Director
Marketing Director
Brand Manager
3

WCS - Frog
Monroe Lima

A devastating message calls into question the growing threat of animal trafficking, a problem that many do not know is a crime. Through three spots that focus on three different animals, as if it were a naturalistic documentary, the message at the end clearly presents the explanation of the problem that this represents for biodiversity and for those who attempt against it.

TitleFrog
Agency
Campaign Traffic is everywhere.
Advertiser WCS
Brand WCS

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Digital
Length
4

KFC - Kentucky Icons

Highlighting that connection between people with the brand, with a fresh visual language that is as real as the brand love that KFC has built, is the purpose of this spot in which they make the fans of the brand authentic icons. According to the Ogilvy brand and creatives, 80 years of tradition needed to be positioned in a contemporary way and with a fresh visual language.

TitleKentucky Icons
Agency
Campaign Kentucky Icons
Advertiser KFC Corporation
Brand KFC

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Television
Length
Chief Executive Officer (CEO) Ve....ica He.....dez Subscribers Only
General Manager R...iv Ra....am Subscribers Only
Creative Vice President C...y D'....io Subscribers Only
Head of Operations A..n Eh.....us Subscribers Only
Creative Team C...os Ce.....es P..k Subscribers Only
Creative Team U...l S....ez Subscribers Only
Creative Team Cr....na M...in Subscribers Only
Creative Team C....ia F....es Subscribers Only
Senior Project Manager J....ca R...ra L...y Subscribers Only
Advertising Manager L..z P..l Subscribers Only
Advertising Manager N....ia M...a Subscribers Only
Agency Producer A...és M...el Subscribers Only
Production Company Re.....ion Subscribers Only
Director G...o S....ri Subscribers Only
Producer A..a Ja.....lo Subscribers Only
General Producer D...o O..a Subscribers Only
General Producer Al.....ro R...i B...e Subscribers Only
Director of Photography (DOP) J..n Ma....ne Subscribers Only
Post Production M..a F...s Subscribers Only
Colorist E....do Ro.....uez Subscribers Only
Sound Ru.....pam Subscribers Only
5

DirecTV Go - No More Dramas

Ogilvy compares the drama of having a traditional cable subscription iconizing a stereotypical Mexican soap opera scene. Not having live football, or having to share screens, are certain drawbacks that subscribers have with traditional cable companies but which will now be solved with the OTT IPTV app, which is the novelty offered by the television service.

TitleNo More Dramas
Agency
Campaign No Drama
Advertiser DirecTV
Brand DirecTV Go

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Digital
Length
Advertising Manager L...a P....ra Subscribers Only
Advertising Manager Subscribers Only
Chief Executive Officer (CEO) Ma......ano Ma.....na Subscribers Only
Chief Operating Officer (COO) Co.....za A....in Subscribers Only
Chief Creative Officer H...an Ja....ui Subscribers Only
Creative Director Ez....el I...ta Subscribers Only
Creative Director S...io ..o L..n Subscribers Only
Art Director Sa....go Am.....ra Subscribers Only
Editor S...a L...e Subscribers Only
Digital Lead Ez....el N....si Subscribers Only
Head of Art V....ia Zi.....li Subscribers Only
Group Account Director N....as He....ti Subscribers Only
Account Director C...na C...ea L..a Subscribers Only
Account Executive D....la S....ni Subscribers Only
Approval Client Subscribers Only
Approval Client D...o E....za S...lz Subscribers Only
Agency Production Director G...ón S...ro Subscribers Only
Agency Producer Ez....el G....en Subscribers Only
Planning Director J....ra R...ro Subscribers Only
Production Company H..e F...s Subscribers Only
Director ..d H....es Subscribers Only
Director of Photography (DOP) P...o R...s Subscribers Only
Art Director Subscribers Only
Costume ..a P...a Subscribers Only
Executive Producer ..i G...a Subscribers Only
Producer E....ue Ro.....uez Subscribers Only
Post Production ..e .X Subscribers Only
Post Production Coordinator J...o He.....dez Subscribers Only
Editor V...tor Go....lez Subscribers Only
Colorization .X p..t Subscribers Only
Voice O..n G...és Subscribers Only
Sound Design Company S....ce Subscribers Only
Music Prod Company C..I Pro......nes Subscribers Only
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