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The best socially responsible campaigns worldwide
The Best Socially Responsible Advertisements and Campaigns curated with ACT Responsible
This section is brought to you by our partner ACT Responsible. ACT stands for Advertising Commununity Together. Their mission is to unite the advertising industry around social responsibility and sustainable development, and share good practices.

Best Socially Responsible ads of the week

1

Close Zoos - Protests

Why accept other species confinement so easily?

TitleProtests
Campaign Protests
Advertiser Close Zoos
Brand Close Zoos

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Integrated Media/360 Activation
Length
2

UNESCO - The Next Normal

It all starts with education, science, culture, information.

TitleThe Next Normal
Title (original language)Le prochain normal (anglais)
Agency
Campaign The Next Normal
Advertiser UNESCO
Brand UNESCO

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Television
Length
SoundtrackSubscribers Only
Executive Creative Director Al.....er K....ev Subscribers Only
Art Director M....ël Ja.....in Subscribers Only
Copywriter B...ît O...en Subscribers Only
Account Management V....nt L...at Subscribers Only
Account Management B....et M....eu Subscribers Only
Account Management O....er Gu.....ot Subscribers Only
Strategic Planner C...ic L...ux Subscribers Only
Production Company ..B P...s Subscribers Only
Sound Production S...d M....ne Subscribers Only
Music Producer Q....in MOE.......COZ Subscribers Only
3

OAB-SP - Pride Constitution
SunsetDDB

Be proud.

TitlePride Constitution
Agency
Campaign Pride Constitution
Advertiser OAB-SP
Brand OAB-SP

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Media Type Web Film
Length
4

Durex - Let's Not Go Back To Normal

The world has never been so ready for change.

TitleLet's Not Go Back To Normal
Agency
Campaign Let's Not Go Back To Normal
Advertiser Reckitt Benckiser
Brand Durex

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PostedJune 2020
Business SectorSubscribers Only
Media Type Television
Length
Global Brand Director St.....ie S...h Subscribers Only
Executive Creative Director E...ot H...is Subscribers Only
Creative Partner E...ot H...is Subscribers Only
Creative Team T...as Wo......ton Subscribers Only
Creative Team G..g O...od Subscribers Only
Managing Partner A...oa Wa.....th Subscribers Only
Business Director N..k B...e Subscribers Only
Head of Strategy Ch.....le B...ey Subscribers Only
Head of Design L....zo F...za Subscribers Only
Designer L..e R...n Subscribers Only
Advertising Manager ..n W...on Subscribers Only
Account Manager B...a Ma.....ld Subscribers Only
Advertising Manager S...e K..r Subscribers Only
Agency Producer T..y Ho....ks Subscribers Only
5

Claro - Walk With Me

The first ever virtual pride march.

TitleWalk With Me
Agency
Campaign Walk With Me
Advertiser Claro
Brand Claro

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
Length
EDITOR'S PICK in partnership with
+1

MSC - Little Blue Label, Big Blue Future

Help protect the oceans.

TitleLittle Blue Label, Big Blue Future
Agency
Campaign Little Blue Label, Big Blue Future
Advertiser Marine Stewardship Council
Brand MSC

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Television
Length
Production Company
Sound Design Company
Audio Post Production
Creative Team A...e D....ll Subscribers Only
Creative Team J..e M..s Subscribers Only
Managing Director ..e W..e Subscribers Only
Creative Partner R..k D...s Subscribers Only
Associate Creative Director G...ge Mc....um Subscribers Only
Strategist Fl....ce Au....nd Subscribers Only
Project Manager Je....er C...e Ho....an Subscribers Only
Account Manager R....ca D...e Subscribers Only
Director H...y D...r Subscribers Only
Executive Producer S...a N...n Subscribers Only
Grade R...ed .y W...es Subscribers Only
Colorist ..c P...er Subscribers Only
Colorization R...ed .y W...es Subscribers Only
VFX Artist ..n H...is Subscribers Only
Special Effects / VFX R...ed .y W...es Subscribers Only
Sound Designer ..e Wi.....on Subscribers Only
Music Composer Cl....ce R..d Subscribers Only
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