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Every day, millions of people around the world are forced to flee their homes because of conflict, persecution or climate changes. This reality deserves as much visibility as the millions of hashtag mentions!

Jellyfish

Jellyfish Paris, France

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This ad is part of the ACT Responsible Collection

• Brand: UNHCR
• Country: France

• Advertiser: United Nations High Commissioner for Refugees UNHCR

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Title	Behind the hashtag: #backtoschool
Agency	Jellyfish
Campaign	Behind the hashtag
Advertiser	United Nations High Commissioner for Refugees UNHCR
Brand	UNHCR
Posted	September 2023
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	The UNHCR has commissioned the agency Jellyfish to create a new, visually striking communications campaign. "Behind the Hashtag" began on 23th August throughout France and will be visible until the end of the year. The idea: take the most frequently used hashtags on social networks to raise awareness about the startling daily lives of millions of people around the world and to collect donations. Because the plight of uprooted people, forced to flee their homes because of conflict, persecution or climate change, deserves as much visibility as the millions of hashtag mentions.
Media Type	Outdoor/Out of Home
Market	France
Director/Executive Creative Director	Thomas Guilhot
Director/Executive Creative Director	Alexandre Boutry
Designer/Art Director	Antoine Dezes-Richard
VP Strategy Director	Michael Edery
Copywriter / Art Director	Florian Kunlin
Copywriter / Art Director	Gauthier Lempereur
Managing Director/Partner	Sandrine Reinert
Art Director / Designer	Thibaut Samter
Global Account Director	Carlotta Barbanti
Content Director	Franz Miceli
Client Partner	Sophie Prud’Homme
Business Growth Director	Frank Monnier

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