TOP5
TOP
5
The best in public interest and CSR communications globally
Curated by AdForum in association with ACT Responsible www.act-responsible.org
This section is brought to you by our partner ACT Responsible. ACT stands for Advertising Commununity Together. Their mission is to unite the advertising industry around social responsibility and sustainable development, and share good practices.

The best in public interest and CSR communications globally

1

SPA - Reasons to Love Them

The campaign that encourages to take full responsibility of those who depend on us and love us

TitleReasons to Love Them
Agency
Campaign Reasons to Love Them
Advertiser Société Protectrice des Animaux
Brand SPA

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Be inspired by the best creative work from around the world.

PostedJuly 2022
Business SectorSubscribers Only
Media Type Web Film
Length
Chief Creative Officer F....ce Pl.....es Subscribers Only
Art Director Ch.....te M....ud Subscribers Only
Copywriter P...re Ri....et Subscribers Only
Head of Strategic Planning L...th P...r Subscribers Only
Strategic Planner A...ne Ch.....er Subscribers Only
Production Company .a ..C Subscribers Only
Head of Post Production La....ce L...ng Subscribers Only
Editor Ph....pe R..h Subscribers Only
Editor Assistant E....en D...s Subscribers Only
2

ASSOCIAÇÃO ABRAÇO - Mario

Yes, people with HIV lead normal lives

TitleMario
Agency
Campaign Normal Life
Advertiser ASSOCIAÇÃO ABRAÇO
Brand ASSOCIAÇÃO ABRAÇO
Date of First Broadcast/Publication
Business Sector Disease Awareness, Support Groups & Associations
Story To celebrate Abraço's 30th anniversary, the “Normal Life” campaign was launched with three films that tell the story of three different people (Rita, Mário and Hugo) who tested positive for HIV and still lead a completely normal life.
Philosophy The main mission of the campaign: to break prejudice against HIV and convince more people to get tested. Because, contrary to what many people think, a positive result for HIV no longer means a death sentence: with current treatments, it is possible to lead a normal life, with the virus being undetectable and non-transmissible.
Problem Associação Abraço is a Portuguese NGO that was born in December 1991 from the work carried out by a group of volunteers with the aim of promoting and improving hospital conditions and supporting, at a psychological, social and material level, people infected with HIV/AIDS and their families in Lisbon (Portugal).
Media Type Television
Length
Creative Team
Creative Team
Production Company
Director
Assistant Director
Director of Photography (DOP)
Editor
Executive Producer
Executive Director
Production Art Director
Wardrobe
Sound Design Company
Advertising Manager
Advertising Manager
3

Mercedes-Benz - Pretty
Team X

A call to stop using pretty body as a way to sell cars.

TitlePretty
Agency
Campaign The Reinvention of Tomorrow
Advertiser Mercedes-Benz
Brand Mercedes-Benz

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Be inspired by the best creative work from around the world.

PostedJuly 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Web Film
Length
Chief Creative Officer T....rn Bo.....ate Subscribers Only
Creative Support R..k F...o Subscribers Only
Agency Producer Y..a B....an Subscribers Only
Art Director Na.....ee Kh....im Subscribers Only
Associate Creative Director A...p Kh....ng Subscribers Only
Copywriter Pa....ng N...u Subscribers Only
Business Director Si.....at Run.......kul Subscribers Only
Client Services Director P..a Cho.......ong Subscribers Only
Agency Editor Kr.....orn Sa.....arn Subscribers Only
Production Company D...n F...s ... L... Subscribers Only
4

Corona - This is not a city

Raising awareness on the amount of plastic in the ocean

TitleThis is not a city
Agency
Campaign THIS IS NOT A CITY
Advertiser Corona
Brand Corona

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Be inspired by the best creative work from around the world.

PostedJuly 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Print
Production Company Sa.....ica S...io Subscribers Only
Chief Executive Officer (CEO) M...el M...id Subscribers Only
VP Creative V...tor P...o Subscribers Only
Executive Creative Director J...an N...ez Subscribers Only
Creative Director Fe....do R...er Subscribers Only
Creative Director H..e R...s Subscribers Only
Creative Copywriter ..a P...a E....ar Subscribers Only
Creative Copywriter D...o L...z Subscribers Only
Art Director D...el Ci.....es Subscribers Only
Art Director Subscribers Only
5

Circular - Plastic Dinosaur
CarrotComm Limited

Plastic waste is a menace in Bangladesh

TitlePlastic Dinosaur
Agency
Campaign Act To Avoid
Advertiser Circular
Brand Circular

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Be inspired by the best creative work from around the world.

PostedJuly 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Print
Chief Operating Officer (COO) R....ul H...an J...b Subscribers Only
Executive Creative Director S...ul A..m Ch.....ry M...l Subscribers Only
Brand Communications Director T....em Z...a Subscribers Only
Creative Director S....ie A...d Subscribers Only
Concept and Art Directior A...an H...b H...k Subscribers Only
Graphic Designer & 3D Artist K..i Sh....to Subscribers Only
Assistant Manager, Brand Communication Sh....et Sh....or Subscribers Only
Senior Copywriter A..r ..s Subscribers Only
Senior Copywriter M....fa M...ha Subscribers Only
EDITOR'S PICK in partnership with
+1

CDC National Center for Injury Prevention and Control - The Path to Recovery
Brunet-García

The importance of support to overcome the drug addiction

TitleThe Path to Recovery
Agency
Campaign The Path to Recovery
Advertiser CDC National Center for Injury Prevention and Control
Brand CDC National Center for Injury Prevention and Control

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Be inspired by the best creative work from around the world.

PostedJuly 2022
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
Length
Executive Creative Director E....do Sa.....to Subscribers Only
Creative Director A...en M..l Subscribers Only
Associate Creative Director C...n B...es Subscribers Only
Senior Art Director B...ie B...et Subscribers Only
Senior Art Director M....sa P...ce Subscribers Only
Art Director D..i S....ns Subscribers Only
Junior Art Director J..l Re....te Subscribers Only
Copywriter ..e D....co Subscribers Only
Copywriter Je.....on R..l Subscribers Only
Director K...ar V...a Subscribers Only
Music ..e B....ce K..g Subscribers Only
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