Insights: The Cutting Edge of Advertising

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

on 27 July 2017
How adding real-time feedback to annual agency evaluations reduces undesirable surprises and boosts long-term client/agency performance  read more

on 26 July 2017
London's Unbound festival offered a glimpse of new startups, from sensory pods to subscription jewelry. read more

Mark Tungate
by Mark Tungate on 20 July 2017
A director can make all the difference to your film – so how do you find the right one? As a source of ad talent, Adforum asked three agency production experts to take us through the process.  read more

Mark Tungate
by Mark Tungate on 10 July 2017
Agencies may be wary of the tech companies who are taking over Cannes – but they are skilled at using digital platforms. read more

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