Insights: The Cutting Edge of Advertising

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Mark Tungate
by Mark Tungate on  1 September 2022
As NASA prepares to return to the moon – and deals with a few technical hitches along the way – we round up some campaigns that are out of this world. read more

India Fizer
by India Fizer on 15 August 2022
As pandemic restrictions are lifted, many airlines and tourism groups are revamping their marketing strategy to reflect new behavior to the way consumers are planning their trips and to inspire mindful travel. read more

on  8 August 2022
Let me start by asking you a question: what’s the one factor that makes or breaks a customer experience (CX)? I can imagine that you’re thinking of consistent branding or personalized customer journeys. And you’re right - these factors and more contribute to a stellar CX. read more

on 27 July 2022
There are plenty of fish in the sea when it comes to choosing a content management system (CMS). WordPress, Drupal, and Joomla are just the tip of the iceberg. Some are cloud-based, some offer multilingual content capabilities for free, and others make it easy to integrate an e-commerce store. No doubt it can be difficult to decide which one’s best for you. read more

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