Insights: The Cutting Edge of Advertising

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Mark Tungate
by Mark Tungate on 12 September 2023
While rugby can’t equal the global popularity of football (or “soccer”, if you’re reading in the US), the Rugby World Cup remains a valuable property.  read more

on 28 August 2023
Direct-to-consumer sales (DTC) have become as much a buzzword as a behemoth. Headlines proclaiming DTC is “over” scare brands away, as both big and small look for the newer, better way to operate in a rapidly shifting world. read more

on 24 July 2023
James Masters of Havas Play UK delineates the role of AI in the world of sports and the boundless opportunities marketers should get the jump on, positioning sport as the ultimate ‘real’ experience in an increasingly non-human world. read more

Mark Tungate
by Mark Tungate on  5 July 2023
What kind of campaigns constitute the best of “digital” advertising today? We take a look at some of the smartest Cannes Lions winners to find out. read more

Mark Tungate
by Mark Tungate on 13 June 2023
With the pandemic fading into the past, brands can make the most of the summer’s festivals and events. Here are some inspiring examples. read more

Mark Tungate
by Mark Tungate on 15 May 2023
Fake news, propaganda around the war in Ukraine, the danger that AI will rewrite history: perhaps more than ever, the truth is under threat. So it’s no surprise that, around the world, charities, the media and agencies have spoken up to defend the truth and decry censorship. read more

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