Insights: The Cutting Edge of Advertising

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Bruno Gralpois
by Bruno Gralpois on 25 September 2018
The New Marketing Battlefront: Reducing Waste.  read more

on 25 September 2018
Search and social to drive 67% of adspend growth by 2020. Brands invest more in SEO as they develop strategies for voice search.  read more

Mark Tungate
by Mark Tungate on 30 August 2018
For years now there have been fears that the screen will kill the book. But it turns out that digital support enables words to thrive. read more

on 26 August 2018
It’s our responsibility to forget the word “ugly” and start making more room for beauty. For all kinds of beauty. read more

Bruno Gralpois
by Bruno Gralpois on 23 August 2018
An analysis of COMvergence data, which closely monitors M&A activity in the advertising sector, reveals the following emerging trends.  read more

on 13 August 2018
Colby Graff, GM, Strategy & Communications at Propac, on why 'everybody wins' promotions are fast becoming 'everybody earns' read more

Insights

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Wasted!

Wasted!

By Bruno Gralpois

on Sep 25, 2018

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Design Plus: Emotional London

Design Plus: Emotional London

By Mark Tungate

on Sep 5, 2018

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When digital helps literature

When digital helps literature

By Mark Tungate

on Aug 30, 2018

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Agency Management: The New CMO Imperative

Agency Management: The New CMO Imperative

By Bruno Gralpois

on Aug 29, 2018

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