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Best Retail Ads of the Month
1
KFC - Sorry Ustensils
Courage Inc
KFC sends an apology to all utensils in its latest campaign from Courage, quipping the restaurant's beloved tagline: "Sorry, Utensils, It’s Finger Lickin’ Good."
| Title | Sorry Ustensils |
| Agency | Courage Inc |
| Campaign | Sorry Ustensils |
| Advertiser | KFC |
| Brand | KFC |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Media Type | Television |
| Length | |
| Director | H...y Sc.....eld Subscribers Only |
2
Buffalo Wild Wings - Let's Go Sports Bar
Buffalo Wild Wings reveals a witty new mascot named Hank in this fun spot from Anomaly.
| Title | Let's Go Sports Bar |
| Agency | Anomaly Los Angeles |
| Campaign | Let's Go Sports Bar |
| Advertiser | Buffalo Wild Wings |
| Brand | Buffalo Wild Wings |
| Posted | August 2023 |
| Business Sector | Restaurants & Fast Food |
| Media Type | Television |
| Length | |
| Production Company | Smuggler |
| Editorial | Arcade Edit |
| Music | Consortium |
| Animation + VFX + Finishing | Untold Studios |
| Mix + Sound Design | Lime |
| Color | Mom & Pop |
| Director | Tony Yacenda |
3
Chicken Licken - Rock My Soul
A comical film from Joe Public and Romance Films, debuting Chicken Licken’s 'Rock My Soul' meal, the hottest item offering available!
| Title | Rock My Soul |
| Agency | Joe Public |
| Campaign | Feel the Fire |
| Advertiser | Chicken Licken |
| Brand | Chicken Licken |
| Posted | September 2023 |
| Business Sector | Restaurants & Fast Food |
| Media Type | Branded Content |
| Length | |
| Advertising Manager | Chantal Sombonos van Tonder |
| Chief Creative Officer | Pepe Marais |
| Chief Creative Officer | Xolisa Dyeshana |
| Executive Creative Director | Martin Schlumpf |
| Creative Director | Jeanine Vermaak |
| Art Director | Lizandri van de Merwe |
| Copywriter | Pakamani Mancotywa |
| Account Director | Kelly Bardon |
| Account Manager | Sonwabile Mkize |
| Social Manager | Kamohelo Moeti |
| Agency Producer | Yash Raidu |
| Production Company | Romance Films |
| Director | Greg Gray |
| Executive Producer | Helena Woodfine |
| Line Producer | Shannon McDougall |
| Director of Photography (DOP) | Adam Bentel |
| Editing Company | Deliverance Cap Town |
| Editor | Kobus Loots |
| Music | Pressure Cooker Studios |
| Music Supervision | James Matthes |
| Sound Engineer | Kyle Koekemoer |
| Post Production | Chocolate Tribe |
4
M&S - Autumn by M&S
British actress, Sienna Miller, stars in this stylish spot from House 337 for Marks & Spencer's ‘Anything but Ordinary’ fall brand platform.
| Title | Autumn by M&S |
| Agency | House 337 |
| Campaign | Autumn by M&S |
| Advertiser | Marks & Spencer |
| Brand | M&S |
| Date of First Broadcast/Publication | |
| Business Sector | Apparel & Accessories Stores |
| Philosophy | Today, M&S has unveiled the latest iteration of its ‘Anything but Ordinary’ brand platform with the launch of Autumn by M&S – the retailer’s womenswear campaign starring the British actress, Sienna Miller. As M&S continues its journey to evolve style perceptions, the campaign created by House 337 has Miller playfully bringing to life the style and versatility of the new AW23 collection, spearheaded by a 30-second ad that plays out to the irreverent soundtrack of “Boys Wanna Be Her” by Peaches. Miller embodies the high-low, easy-dressing approach that influenced the new collection from Britain’s biggest high-street retailer. Showcasing the transformative power of fashion, she expresses how each look makes her feel while displaying the different forms of confidence that each unlocks. Miller, like many M&S customers, understands this need to shape-shift between many roles. Wearing both trend-led pieces that turn heads and timeless staples, Miller reinforces Marks & Spencer’s commitment to delivering its winning combination of value, quality and innovation. The 360 campaign launches on Thursday 7th September for four weeks across the UK and the Republic of Ireland. It spans TV – majoring on ITV, Channel 4 and Sky – as well as VOD, OOH, press, digital, escalator ribbons at Oxford Circus and Kings Cross tube stations, paid & organic socials, PR, and CRM. In print, titles include Vogue, Stylist, Grazia, Guardian Weekend, The Times and The Sunday Times Style. Media was planned and bought by Mindshare. The campaign will also be brought to life on M&S.com and in-store through POS and window takeovers. The collection will be available to shop at M&S.com and in 100 stores. |
| Media Type | Television |
| Length | |
| Soundtrack | “Boys Wanna Be Her” by Peaches |
| Sound Design Company | 750mph |
| Advertising Manager | Anna Braithwaite |
| Wardrobe / Stylist | Sam Ranger |
| Executive Creative Director | Zara Ineson |
| Group Creative Director | Eilidh Ratcliffe |
| Group Creative Director | Hannah Vere |
| Associate Creative Director | Lou Canham |
| Senior Art Director | Chloe Hwang |
| Head of Strategy | Georgina Murray-Burton |
| Senior Strategist | Isaac Blackbourne |
| Account Management | Hannah Gill |
| Account Management | Harriet Rodger |
| Account Management | Laura Smeaton |
| Agency Producer | Lawrie McLintock |
| Agency Producer | Lauren Sloan |
| Agency Producer | Emily Tredinnick |
| Production Service Company | Image Partnership |
| Post Production | CHEAT London |
| Director of Photography (DOP) | Jeremy Valender |
| Movement Director | Eric Christison |
| Editor | Thomas Goldser |
| Media Agency | Mindshare Europe |
5
TK Maxx - There’s no deal like a TK Maxx Deal
Fun new ad from W+K in the UK for discount retailer TK Maxx, focusing on price-accessible designer goods.
| Title | There’s no deal like a TK Maxx Deal |
| Agency | Wieden+Kennedy |
| Campaign | There’s no deal like a TK Maxx Deal |
| Advertiser | TK Maxx |
| Brand | TK Maxx |
| Date of First Broadcast/Publication | |
| Business Sector | Department Stores, Supermarkets |
| Media Type | Television |
| Length | |
| Production Company | Biscuit Filmworks LA |
| Creative Director | Freddy Taylor |
| Creative Director | Philippa Beaumont |
| Creative Team | Florence Deary |
| Chief Strategy Officer | Dan Hill |
| Agency Producer | Sahar Bluck |
| Design Director | Alex Thursby-Pelham |
| Design Director | Carly Pelham |
| Director | Jeff Low |
| Executive Producer | Rupert Reynolds-Maclen |
| Managing Director | Rupert Reynolds-Maclen |
| Director of Photography (DOP) | Rob Hardy |
| Production Designer | Maruxa Alvar |
| Hair | Lou Hinton |
| Editing Company | Shift Post |
| Editor | Saam Hodivala |
| Post Production | Time Based Arts |
| Post Production | Stephen Grasso |
| Audio | 750mph Sound |
| Sound Producer | Olivia Ray |
| Chief Creative Officer | Hermeti Balarin |
| Chief Creative Officer | Ana Balarin |
| Assistant Director | Grant Freeman |
| Production Manager | Sam Somers |
| Wardrobe Stylist | Rachel Davis |
| Casting | Hanna Birkett |
| Casting | Daniel Linnik-Zhuravliov |
| Producer | Margaux Baruch |
