TOP5
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5
Best marketing campaigns globally
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns

1

Vanish - Me, My Autism and I

The winner of the UK's Channel 4 Diversity in Advertising award, Vanish sets out to broaden the understanding of autism in this powerful film.

TitleMe, My Autism and I
Agency
Campaign Me, My Autism and I
Advertiser Reckitt
Brand Vanish
Date of First Broadcast/Publication
Business Sector Cleaning Products, Soaps, Detergents
Story In partnership with Ambitious about Autism, Vanish set out to nurture a conversation to broaden public understanding of autism. This campaign gave a voice to autistic girls and tells their stories through clothes. Because clothes can be a lifeline - a way to sensory regulate and a source of comfort to help navigate a world not built for them - and helping that lifeline last longer really matters. Right now, autistic girls are three times less likely to receive a diagnosis than boys. Our campaign idea was to nurture a conversation to celebrate all autistic girls and their clothes stories, break down myths and broaden public understanding. De-stigmatising autism at every step through positive portrayals. Starting with one girl’s story, our evocative documentary drama film brought to life the visceral importance of a hoodie. This story was supported by many others across a pop-up exhibition in London, a social campaign, and online hub (featuring articles written by community and experts). Vanish also donated 25p per pack in ASDA stores to support improving pathways to diagnosis for all..
Media Type Television
Length
Post Production
Director
Creative Partner
Chief Executive Officer (CEO)
Chief Creative Officer
Reckitt Global Executive Creative Director
Creative Director
Senior Creative
Creative Team
Creative Team
Global Managing Director
Managing Partner
Business Director
Senior Account Director
Account Director
Account Manager
Executive Strategy Director
Group Strategy Director
Strategist
Head of Creative Services
Head of Production
Head of Film
Senior Film Producer
Assistant Film Producer
Creative Production Director
Creative Producer
Creative Producer
Senior Brand Designer
Senior Designer
Conceptual Designer
Business Affairs Manager
New Business Consultant
Post Production
Content Creator
Content Producer
Head of Production
Lead Editor
Integrated Producer
Director of Photography (DOP)
Production Company
Executive Producer
Production Company Producer
Director of Photography (DOP)
Casting Director
Editor
Assistant Editor
Head of Production
Executive Producer
Music Supervisor
Sound Engineer
Head of Production
Post Production
Post Production
Online Concept
Post-production Producer
Post-production Producer
Post-production Producer
PR Agency
Head of PR
Associate Business Director
Account Manager
Account Executive
2

Stella Artois - Let’s Do Dinner

Extending Stella's positioning as a pair with good food and great company, this new work includes entertainment A-listers promoting The World's Most Fascinating Dinner event in NYC.

TitleLet’s Do Dinner
Agency
Campaign Let’s Do Dinner
Advertiser Anheuser-Busch
Brand Stella Artois
Date of First Broadcast/Publication
Business Sector Beers, Ciders, Lagers
Story 'Let's Do Dinner' is one Stella Artois' most fully integrated campaigns as of recently. The campaign attempts to build on the idea of pairing Stella with great food and good friends.
Philosophy Stella Artois is celebrating its new “Let’s Do Dinner” campaign, inspiring people to get together to eat, drink and connect over a delicious meal and great conversation with a new star-studded commercial, brought to life with the World’s Most Fascinating Dinner later this year. The latest ad, titled “Let’s Do Dinner,” features Matt Damon, Zoe Saldaña, Jeremy Allen White and Ludacris toasting Stellas and inviting fans to the World’s Most Fascinating Dinner in support of Water.org in New York City, hosted by the A-list stars. Stella’s “Let’s Do Dinner,” Inspires People to Gather Together With “Let’s Do Dinner,” Stella Artois is driving authentic connection and conversation around the dinner table, serving as a continuation of its recent “Make Time for the Life Artois” brand refresh. This campaign inspires people to have a conversation over a meal with great food, good friends, and of course, Stella Artois, to create lasting memories. “Let’s Do Dinner” will be one of the most fully-integrated campaigns in the past five years for Stella, maximizing all channels to continue driving the brand’s message around the importance of connection over meals. “We are thrilled to dive into this next step in Stella’s journey, reinforcing the brand’s role in driving authentic connection and conversation around meals,” said Marcela Garcia, Vice President of Marketing for Stella Artois. “Stella wants to make dinner an occasion to look forward to again, and pour life back into the table. We are excited to invite consumers to win a seat at an epic, one-of-a-kind experience at the World’s Most Fascinating Dinner, bringing together some of the biggest global icons to underscore the importance of connection around the table.” “Let’s Do Dinner,” Stella’s New Star-Studded TV Commercial Stella Artois’ latest commercial, “Let’s Do Dinner,” is grounded in the question of who their celebrity partners would invite to dinner. The spot opens with Zoe Saldaña asking, “If you could invite anyone to dinner, who would it be?” and shows Matt Damon, Ludacris, Jeremy Allen White and Zoe going back and forth on their dream dinner guests. The commercial wraps with the stars inviting 21+ consumers to join them at The World’s Most Fascinating Dinner, including a QR code to learn how to enter. The spot will run from Memorial Day to Labor Day across the US. “I’m happy to partner with Stella Artois for its ‘Let’s Do Dinner’ campaign. I love time spent with friends and family, especially over a good meal, and I can’t wait to host this event and have the opportunity to spend time with fans,” said Zoe Saldaña. “It’s going to be a special night, and a great reminder that meals are a really important part of human connection.” Stella Artois Brings Campaign to Life with the World’s Most Fascinating Dinner With the World’s Most Fascinating Dinner, Stella Artois reinvigorates the classic question, “If you could have dinner with anyone, who would it be?” offering 21+ consumers a chance to win a seat at a once-in-a-lifetime dinner party on September 21st in New York City. Led by the stars of the commercial, Zoe Saldaña, Matt Damon, Ludacris, and Jeremy Allen White, as well as tennis-star Francis Tiafoe and other global icons, this dinner will give fans a chance to connect and engage with some of the biggest stars on the planet over a delicious meal and Stellas. “It’s been great working with Stella Artois on this campaign,” said Jeremy Allen White. “The campaign promotes togetherness with dinner and food, what’s not to love? I’m looking forward to being part of this campaign throughout the summer, leading up to the big dinner event in September.” To win a chance for a seat at the table, 21+ fans can check out all special edition 12-pack bottles and cans, featuring Stella’s celebrity partners and a QR code to learn how to enter, or visit www.stellaartois.com/letsdodinner. The 15 grand prize winners, announced the week of Sept. 4, will receive travel and accommodation for two, along with two seats to The World’s Most Fascinating Dinner. Alongside the Grand Prize winners, Stella is giving fans chances to win instant prizes like Stella merchandise and $25 Uber Eats gift cards through the “Let’s Do Dinner” partnership. The Let’s Do Dinner campaign is also a celebration of Stella Artois and Water.org’s partnership to empower people in need around the world with access to safe water, giving them time back so they can connect over dinner. The partnership, which started in 2015, has helped provide access to safe water for more than 4.5 million people. For more information about Stella Artois and “Let’s Do Dinner” visit, www.stellaartois.com, and follow @StellaArtoisUSA on Instagram and Facebook, and @StellaArtois on Twitter. Let’s Do Dinner Sweepstakes. No Purchase Necessary. Open to US residents 21+. Begins on 4/23/23 and ends on 9/4/23. Visit www.stellaartois.com/letsdodinner for free entry and Official Rules. Message & data rates may apply. Void where prohibited.
Media Type Television
Length
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Actor / Celebrity
Production Company
3

Feu Vert - The power of the expert (English Subt)

Humorous new TV work for French car accessories company Feu Vert, that has the company's long term mascot, Rameses the cat, saving the world with purchasing power!

TitleThe power of the expert (English Subt)
Title (original language)Pouvoir du Chat (ST anglais)
Agency
Campaign The power of the expert
Advertiser Feu Vert
Brand Feu Vert

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
Philosophy (original language)Subscribers Only
Media Type Television
Length
Production Company
Advertising Manager V....nt C....se Subscribers Only
Advertising Manager G...es P..t Subscribers Only
Advertising Manager H...ène L...ur Subscribers Only
Advertising Manager L...e Car......urt Subscribers Only
President & Chief Creative Officer G....es Moh........érif Subscribers Only
Vice President (VP) T...as G....er Subscribers Only
Managing Director J...en Le....in Subscribers Only
Creative Director T....an Da....ff Subscribers Only
Creative Director L...s A...rd Subscribers Only
Creative Team ..m La.....zan Subscribers Only
Creative Team V...or CH.....PHE Subscribers Only
Account Director L...a Q...es Subscribers Only
Advertising Manager M...a L..g Subscribers Only
Communications & PR Manager Re......eau P..l Subscribers Only
PR Assistant M...e S..d Subscribers Only
PR Assistant A...ck V...ez Subscribers Only
TV Production Manager V....sa B...el Subscribers Only
Agency TV Producer S....ia B...et Subscribers Only
Agency TV Producer M....ne G....rd Subscribers Only
Director A....ne .e B...y Subscribers Only
Producer C....le L....rt Subscribers Only
Post Production P...er Subscribers Only
3D Production ..e M..l P...s Subscribers Only
4

Ponant - Scientist's testimony

Cruise company Ponant focuses on responsible tourism in a major new campaign across TV and print under 'Nature is our Guide' messaging.

TitleScientist's testimony
Agency
Campaign Nature Is Our Guide
Advertiser Ponant
Brand Ponant

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Television
Length
Advertising Manager Al.....ra O....ri Subscribers Only
Advertising Manager C...é L’.........Baulay Subscribers Only
Advertising Manager M....ux M....er Subscribers Only
Creative Director N....as Be....er Subscribers Only
Art Director K...mi Mo....on Subscribers Only
Business Director J...s Ch.....tte Subscribers Only
Executive Agency Producer A...da ..n Ca....em Subscribers Only
Sound Design and Mix S...b A...o Subscribers Only
Recording Studio B....ng ..l Subscribers Only
Colorist Subscribers Only
Finishing ..X Cr....ve Subscribers Only
5

Stop AAPI Hate - Invisible No More

May is Asian American Pacific Islanders month in the US. New work from VB+P, in partnership with Stop AAPI Hate, draws attention to the increase in incidents of bigotry against communities.

TitleInvisible No More
Agency
Campaign Stop AAPI Hate
Advertiser Stop AAPI Hate
Brand Stop AAPI Hate
Date of First Broadcast/Publication
Business Sector Institutional/Public Interest/Non-Profit Org.
Story Leading independent agency Venables Bell + Partners has announced the release of “Invisible No More,” a thought-provoking film that sheds light on the continual rise of hate incidents against Asian American and Pacific Islander (AAPI) communities.
 
VB+P collaborated with Stop AAPI Hate, a national coalition dedicated to confronting racism and other forms of bigotry against AAPI communities to honor Asian American, Native Hawaiian, and Pacific Islander (AANHPI) Heritage Month this May.
 
It is estimated that 1 in 5 AAPIs have recently experienced a hate incident, translating to millions of AAPIs nationwide. Stop AAPI Hate has documented more than 11,000 self-reported hate incidents since 2020 alone. But these numbers are just the tip of the iceberg, as research suggests AAPIs rarely feel comfortable reporting their experiences. This begs the question: How many more hate incidents go undocumented?
 
“Our communities are once again reeling from the mass shooting in Allen, Texas, a violent act of hate in which eight people were killed, including four Asians. It’s a reminder that two years after the COVID-19 pandemic sparked a wave of hate incidents, we’re still on edge — about the possibility of not only physical attacks but also workplace discrimination, verbal harassment, vandalism, and other forms of hate,” said Stop AAPI Hate Co-founder Manjusha Kulkarni, the Executive Director of AAPI Equity Alliance. “While many AAPIs remain fearful and anxious, we also know that many feel hesitant to report or don’t know where to report hate incidents. Encouraging people to share their experiences is essential in creating effective solutions to end anti-AAPI hate — and we are proud to partner with Venables Bell + Partners on a campaign that does just that.”
 
This question of how many more stories remain untold and how many personal experiences stay hidden in plain sight was the jumping-off point for the powerful new film “Invisible No More.” Working with acclaimed film and TV director Zoe Neary, editor Kamila Daurenova, and award-winning production partners Ruffian, Cut+Run, and Jogger, the film documents an ordinary afternoon in a bustling city as commuters and passers-by go about their day returning home from work. But within the normalness of these everyday scenes, an unsettling feeling emerges as we realize that AAPIs have been hidden amidst the backdrops this entire time. As the cast is revealed, they create a striking representation of the marginalized and unseen, finally making themselves visible and encouraging others to do the same.
 
"As an Asian American, I've personally experienced the traumatic impact of AAPI hate,” said Che-Na Stephenson, Group Creative Director at VB+P. "Recently, on my routine walk home, a group of people started yelling racially derogatory slurs at me. I was shocked and felt anger, fear, and sadness. It's disheartening to realize I was targeted simply because of my Asian features." She continued, "AAPI hate is not just an isolated incident but a deep-rooted issue that needs to be addressed. It's a painful reminder that prejudice still exists in our society, despite our progress toward inclusivity and acceptance. Our community must speak up so that these incidents are no longer ignored. I'm grateful to VB+P for giving me and my team the opportunity and creative freedom to work on issues that impact real people's lives."
 
VB+P and Stop AAPI Hate hope that this effort raises awareness of the bigotry this community faces and empowers more AAPIs to raise their voices, to be acknowledged and accounted for, to take up space, and finally, to be seen. 
Media Type Digital
Length
Founder
Chairman
Chief Creative Officer
Group Creative Director
Head of Integrated Production
Production
EP
Head of Production
Line Producer
Editorial
Managing Partner
Executive Producer
Head of Production
Producer
Special Effects / VFX
Finishing
Creative Director
Flame Artist
Flame Artist
Head of Production
Producer
Managing Partner
Production Company Producer
Production Company Producer
Production Company Producer
Art Director
Copywriter
Chief Client Officer
Marketing Specialist
Producer
Business Affairs Manager
Post Supervisor
Technical Director
Director
Director of Photography (DOP)
Art Director
Make-Up Artist
Set Decorator
Costume
Costume
Editor
Assistant Editor
Flame Artist
Colorization
Colorist
Producer
Sound Designer
ORIGINAL MUSIC
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