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Best Ads of the Week
1
Air France - Elegance is a journey
Want to see the most French ad EVER? Air France has it. Bon voyage.
| Title | Elegance is a journey |
| Agency | Aura by Omnicom Group |
| Campaign | Elegance is a journey |
| Advertiser | Air France |
| Brand | Air France |
| Date of First Broadcast/Publication | |
| Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
| Story | As part of its move upmarket, Air France is today unveiling a new brand video embodying its ambition to offer its customers the best of France and take elegance to new heights. This video tells the story of an ascent, that of a bubbly, strong-willed woman, an elegant allegory to the airline. Wearing a red dress with an interminable train, she slowly climbs the Eiffel Tower, the iconic symbol of France the world over. We see the heroine ascending the metal structure, dashing up its many staircases with grace and ease. A consecutive sequence of scenes, each in turn symbolizing the company’s many special qualities, evoke the airline’s universal art of hospitality, offer of French haute cuisine on board its flights and the special attention given to its younger travellers throughout the trip. At the top of the tower, she crosses an imaginary and enchanting sea of clouds, evoking the special timeless moment that can only be experienced on board a plane. Her long train then ascends above the illuminated tower before metamorphosing into the red accent, the company’s brand symbol embodying its excellence and expertise. |
| Media Type | Television |
| Length | |
| Sound | \ELSE |
| Music | \ELSE |
| Production | Excuse My French |
| Client Manager | Sylvie Tarbouriech |
| Agency Manager | Anne Vincent |
| Agency Manager | Matthéo Pressmar |
| Executive Creative Director | Benjamin Marchal |
| Executive Creative Director | Faustin Claverie |
| Art Director | Julia Deshayes |
| Copywriter | Julia Deshayes |
| Art Director | Lena Monceau |
| Copywriter | Lena Monceau |
| Creative Producer | Benoît Duchemin |
| Production | Smuggler |
| Director | Brian Beletic |
| Executive Producer | Jérôme Rucki |
| Head of Production | Olivier Thaon |
| Post Production | Digital District Paris |
| Post Production | Carlota Xavier |
| Editor | Walter Mauriot |
| Music Supervision | Ferdinand HUET |
| Sound Director | Fanny Mithois |
| Sound Engineer | Matthieu Seignez |
| Business Affairs | Marion LE GULUCHE |
| Business Affairs | Title of The Song |
| Music Composer | Michel Legrand |
| Performer | Juliette Armanet |
| Performer | Corentin Kerdraon |
| Arranger | Julien Jaouen |
| Mix | Marlon B |
2
Fiat 500 - The Driver (Director's cut)
Italian dolce vita is even better when it's electric. Just ask Leo.
| Title | The Driver (Director's cut) |
| Agency | Leo Burnett Milan |
| Campaign | The Driver |
| Advertiser | Fiat |
| Brand | Fiat 500 |
| Date of First Broadcast/Publication | |
| Business Sector | Compact & Small Cars |
| Tagline | New 500. The electric you don't expect |
| Media Type | Television |
| Length | |
| Actor / Celebrity | Leonardo DiCaprio |
| Executive Creative Director | Francesco Martini |
| Creative Director | Giuseppe Campisi |
| Art Director | Gaetano Cerrato |
| Art Director | Elisabetta Ursino |
| Copywriter | Mara Mincolelli |
| Copywriter | Federica Altafini |
| Account Manager | Paolo Griotto |
| Account Manager | Silvia Di Bucchianico |
| Account Manager | Valentina Bolognino |
| International Account Director | Ilaria Appiano |
| International Account Director | Diletta Marchi |
| International Coordination Team | Francesca Pagliasso |
| International Account Director | Elena Storella |
| Chief Strategy Officer | Ilaria Fruscio |
| Strategic Planning Director | Alessandro Mese |
| Head of TV | Alessio Zazzera |
| Production Company Producer | Marco Riccio |
| Editor | Andrea Vertone |
| Production Company | Movie Magic International SRL |
| Director | Martin Werner |
| Director of Photography (DOP) | Glynn Speeckaert |
| Executive Producer | Chicco Mazzini |
| Production Company Producer | Viola Luzardi |
| Producer | William Green |
| Editor | Peter Brandt |
| Post Production | Band |
3
Expedia.com - Lemons
Obsessed by lemons? Thanks to a great travel deal, you can see them all, says Ewan McGregor.
| Title | Lemons |
| Agency | Anomaly |
| Campaign | Lemons |
| Advertiser | Expedia, Inc. |
| Brand | Expedia.com |
| Date of First Broadcast/Publication | |
| Business Sector | Online Travel & Reservation Services |
| Media Type | Television |
| Length | |
| Executive Creative Director | Joe Corcoran |
| Advertising Manager | Michele Rousseau |
| Advertising Manager | Hector Muelas |
| Production Company | Canada . |
| Voice | Ewan McGregor |
4
Range Rover Sport - The Spillway
Trust us, this is not a quick drive to the supermarket.
| Title | The Spillway |
| Agency | Spark44 |
| Campaign | The Spillway |
| Advertiser | Jaguar Land Rover |
| Brand | Range Rover Sport |
| Date of First Broadcast/Publication | |
| Business Sector | Four Wheel Drive, SUV(Sports Utility Vehicle) |
| Media Type | Branded Content |
| Length | |
| Production Company | Bang TV |
| Agency | Accenture Song |
| Director | Lino Russell |
| Second Unit Director | Rory McKellar |
| Executive Producer | Jeremy McWilliams |
| Producer | Tom Whitehead |
| Director of Photography (DOP) | Stefan von Borbely |
| Photographer | Dom Romney |
| Global Chief Creative Officer | Brian Fraser |
| Head of Planning & Global Strategy Director | Stacy Takaki Goss |
| Global Creative Director | Lee Aldridge |
| Global Creative Director | Sean Doyle |
| Senior Art Director | Jamie Woodington |
| Senior Copywriter | Richard Fox-Robinson |
| Global Business Director | Kate Waugh |
| Senior Account Director | Annabelle Day |
| Account Manager | Alice Bussey |
| Agency Producer | Corin Kiddy |
| Production Assistant | Lee O’Hare |
| Production Assistant | Siena Hobbs |
| Advertising Manager | Richard Agnew |
| Advertising Manager | Vanessa Streets |
| Advertising Manager | Kelly Kieran |
| Advertising Manager | Yulia Dovgal |
| Executive Producer | Steinarr Nesheim |
| Local Service Company | Polarama |
| Producer | Kidda Rokk |
| Stunt Driver | Jessica Hawkins |
| Stunt co-ordinator | Jim Dowdall |
| Stunt Coordination | Harley Action Enterprises |
| Post Production | The Big Picture Company |
| Editor | Colin Sumsion |
| Exec Producer/ Post Supervisor | Kristy May Currie |
| VFX Supervisor / Lead Flame | Angus Wilson |
| VFX Supervisor / Lead Flame | David Clifton |
| VFX Artist | James Mac |
| VFX Artist | Inti Martinez |
| VFX Artist | Varun Yadav |
| Graphic Artist | Julia Diniz |
| Online Editior | Jamie Mac |
| Colorist | Seamus O’Kane |
| Colorization | Youngster |
| Color Producer | Helen Stanley |
| Sound Designer | James Saunders |
| Music Composer | Valgeir Sigurðsson |
| Music Supervision | Gavin Mee |
| Music & Sound Design | SYNCSMITH |
5
Croatia Insurance - AI Anxiety Meter
A solution to help you take care of your mental health.
| Title | AI Anxiety Meter |
| Agency | Bruketa&Zinic&Grey |
| Campaign | AI Anxiety Meter |
| Advertiser | Croatia Insurance |
| Brand | Croatia Insurance |
| Date of First Broadcast/Publication | |
| Business Sector | Insurance |
| Philosophy | Croatia Insurance, Bruketa&Zinic&Grey and Go2Digital created the AI Anxiety Meter – digital citylight measuring anxiety levels of passers-by. AI Anxiety Meter campaign aimed to highlight dangers of long-term emotional stress and consequences of not taking care of mental health, especially as past 3 years have been some of the most stressful for Croatians. The country was struck by earthquakes and it ranked 8th in the world in Covid-19 deaths per capita. Furthermore, the recent conflict in Ukraine felt too close for a nation that endured some of the most gruesome wars in recent history. All this resulted in an alarming rise in mental health issues. How anxious are Croats? In the first year of the pandemic, global prevalence of anxiety increased by 25%, according to WHO. Research on mental health in Croatia during the pandemic and after the earthquake shows that the population has become more anxious than before these events and worse off than other Europeans. It showed that 50% of Croatian population had noticeable levels of anxiety and 20% deal with strong or extremely strong anxiety, yet the topic is mostly ignored. Increased levels of anxiety contribute to the development of mental health issues and chronic illnesses that consequently lead to a shorter life span which, for Croats, is already shorter than the European average. That's why Croatia Insurance emphasized the importance of mental health, offering free preventive check-ups and encouraging users to take care of their health by contracting Health Insurance. Anxiety Meter is an AI-based citylight with built-in cameras and mood recognition softwares Croatia Insurance and Bruketa&Zinic&Grey agency wanted to correlate the emotional state of Croatians with the level of health risk they were facing and offer them a personalized solution, in real-time. They partnered up with Go2Digital and created Ai Anxiety Meter. They used cameras in existing digital DOOH locations and paired them with the use of AI-based mood recognition algorithms that were able to perform facial coding and measure anxiety levels of passers-by. Google face mesh and automatic facial emotion recognition (FER) technology along with other algorithms analyzed facial muscles using machine learning to identify a combination of 8 emotions defined as anxiousness. As passers-by would walk past, the screen invited them to participate. The users would stand in front of the screen, give their consent by waiting 5 seconds for the application to screen their face and show them their level of concern which would be automatically measured and displayed. Depending on the result, a dynamic personalized message would have been displayed. Those with the highest levels were directed to a free preventive check-up, while those with lower levels received messaging around the importance of Health Insurance. They showed that an encounter with an ad could help you live a healthier life.Instead of people watching commercials, commercials now watched them back, for a greater good – their mental health. “As far as we know this was the first ever DOOH campaign that focused on measuring anxiety, the hardest emotional state to detect. We developed a system that could identify anxiety and measure it in live video, becoming the first brand in the world to run a real-time programmatic campaign based on anxiety.” Campaign rolled out in three stages First, they ran a network test of the algorithm, selecting locations with high pedestrian traffic, and with the highest levels of detected anxiety among those pedestrians. Second, their test flight ran across 14 screens in the Croatian capital Zagreb, to prove that the personalized real-time ads would result in an increase in website traffic and preventive check-up bookings in the Croatia Insurance Polyclinic. Third, while TV, digital and OOH ran nationwide, they expanded the reach of the DOOH campaign to cover the three largest cities in Croatia. People queued to measure their anxiety levels. 1/3 of all passers-by interacted with the ad, meaning 8% of the Croatian urban population measured their anxiety level in two flights of the activation. The average interaction with the ad was measured at 18.8”, which exceeded the average dwell time around a DOOH ad by 817%. Even though the campaign is over, the AI Anxiety Meter will continue to live in the Croatia Insurance mobile app – freely available to everyone who needs it. |
| Media Type | Case Study |
| Length | |
| Media Partner | Go2Digital |
EDITOR'S PICK
+1
P&G - The Name
What's in a name? Strength and character.
| Title | The Name |
| Agency | R/GA |
| Campaign | The Name |
| Advertiser | Procter & Gamble |
| Brand | P&G |
| Date of First Broadcast/Publication | |
| Business Sector | Others |
| Media Type | Television |
| Length | |
| Global Chief Growth Officer | Alex Sehnaoui |
| Global Chief Creative Officer | Tiffany Rolfe |
| Global Executive Creative Director | Gabriel Cheung |
| Group Executive Creative Director | Xavier Teo |
| Creative Director | Leah Alfonso |
| Art Director | Woohyun Lim |
| Copywriter | Maya Shaddock |
| Copywriter | Nathalie Tigua |
| Copywriter | Linda Yang |
| Designer | Samuel Kim |
| Designer | Esther Lee |
| Executive Strategy Director | Meghann MacKenzie |
| Group Strategy Director | Ashley DAmour |
| Strategy Director | Aaron Harridge |
| Production Company | Sanctuary Films |
| Director | Goh Iromoto |
| Director of Photography (DOP) | Farhad Ghaderi |
| Line Producer | Claire McGirr |
| Post Production | Cartel Post |
| Editor | Sophia Lou |
| Colorization | Kaitlyn Battistelli |
| Music | Andrew Seistrup |
