TOP5
TOP
5
Best marketing campaigns globally
The best ads and advertising campaigns of the week worldwide.

The week's Top5 marketing campaigns

1

Samsung Galaxy Tab S9 Series - Creativity Cannot be Crushed

Samsung responds to Apple's recent controversial 'Crush' ad with a perfect riposte! Creative through BBH in the US.

TitleCreativity Cannot be Crushed
Agency
Campaign Creativity Cannot be Crushed
Advertiser Samsung
Brand Samsung Galaxy Tab S9 Series
PostedMay 2024
Business Sector Mobile Telephones & tablets
Media Type Television
Length
Marketing Manager
President
Chief Creative Officer
Executive Creative Director
Art Director
Chief Strategy Officer
Head of Production
Agency Producer
Director
Producer
Post Production
Music
Sound
2

Nissan Patrol - A league of its own!

Nissan Patrol partners with record-breaking, Premier League-winning Manchester City Football Club, to support the brand's 'league of their own' positioning.

TitleA league of its own!
Agency
Campaign A League of its Own.
Advertiser Nissan Motor Corp.
Brand Nissan Patrol
PostedMay 2024
Business Sector Automotive
Media Type Television
Length
Chief Creative Officer
Creative Director
Performance Parabella Executive
Executive Creative Director
Head of Content
Director of Communications
Managing Director
Content Creator
Corporate Communications
Senior Director
Account Director
Associate Director
Media Manager
Account Manager
Social Media Manager
Manager
Senior Executive Planning
Production
3

Michelin - On the Road and Beyond

BETC in Paris elevates tyre category advertising with this excellent video, weaving Michelin's 'motion for life' brand message from cars to space exploration.

TitleOn the Road and Beyond
Agency
Campaign On the Road and Beyond
Advertiser Michelin
Brand Michelin
Date of First Broadcast/Publication 2024 / 5
Business Sector Tires, Accessories, Oil, Petrol, Gasoline
Tagline Motion for life
Philosophy (original language) Si vous pensez que Michelin ne créé que des pneus, on vous conseille de jeter un œil à la nouvelle campagne mondiale de la marque.
 
Michelin a choisi de nous embarquer « On the road and (far) beyond”, dans un voyage qui met en lumière l’esprit d’innovation de la marque.
 
Pensée comme un mouvement continu, la campagne commence sur la route et dans le pneumatique et se poursuit vers des domaines toujours plus variés et extraordinaires.
Le “code blanc”, hommage à Bibendum dont il reprend les formes et les lignes, véritable signature de la marque, nous signale sa présence tout au long du voyage : du pneu de voiture jusqu’à une gigantesque voile de navire, les roues d’un véhicule spatiale ou bien les pneus de motos électriques !
 
La mise en scène s’appuie sur une forme spectaculaire ; le talent du réalisateur Henry Scholfield donne vie à cet esprit singulier via un équilibre soigné entre plans très cinématographiques et la « tech touch » de la 3D. En résulte une véritable épopée qui n’en finit pas de nous surprendre et de nous emmener toujours plus loin. 
 
Michelin a voulu cette campagne dynamique mais aussi résolument tournée vers un futur optimiste, ancrée dans le réel avec pour volonté d’améliorer le quotidien. Celle-ci vient alimenter la plateforme stratégique « Motion For Life », parce que la promesse d’une meilleure vie en mouvement est plus que jamais celle de la marque, une marque sur laquelle on peut avoir confiance sur la route mais aussi bien au-delà..
 
Cette campagne mondiale sera révélée en Europe et en premier lieu en France le 13 mai prochain puis dans 9 pays à travers le monde notamment aux US, au Canada et au Brésil, mais aussi en Asie avec la Chine, la Thaïlande, la Malaisie et le Vietnam.
Media Type Television
Length
Market Canada, United States, Brazil, China, Malaysia, Thailand, Vietnam
Advertising Manager
Advertising Manager
Advertising Manager
Associate Director
Account Management
Account Management
Account Management
Account Management
President & Chief Creative Officer
Executive Creative Director
Art Director
Art Director Assistant
Copywriter
Music / Sound Design GUM
Strategic Planner
Agency Producer
Production Company
Director
Producer
Director of Production
Director of Photography (DOP)
Post Production
Post-production Producer
VFX Supervisor
Production Service Company
Production Service Company
Art Director
Copywriter
Art Buyer
Print Producer
4

E45 - This Is Me. This Is My Space.

Skincare brand E45 and T&Pm take the UK's Channel 4 Diversity in Advertising award with this work supporting trans people, and feeling comfortable in your own skin.

TitleThis Is Me. This Is My Space.
Agency
Campaign This Is Me. This Is My Space.
Advertiser Karo Pharma
Brand E45
PostedMay 2024
Business Sector Hygiene & Personal Care Products
Media Type Television
Length
Creative Director
Creative Director
Associate Creative Director
Associate Creative Director
Strategy Director
Strategist
Business Director
Head of Integrated Production
Business Director
Production Company
Director
EP
Head of Production
Producer
Production Manager
Director of Photography (DOP)
Coordinator
Offline
Editor
Producer
Special Effects / VFX
Senior Producer
VFX Lead
Shoot Supervisor
Audio Post Production
Music
Music
Sound Engineer
Chief Executive Officer (CEO)
Chief Strategy Officer
Head of Strategy
PR Senior Account Director
Producer
Design
Global Strategy Director
Global Client Director
Executive Planning Director
Account Lead
Account Manager
Deputy Managing Director
Production Designer
Casting Director
Colorist
Music Composer
5

Genesis GV80 - Steal the Spotlight

Nicolai Fuglsig directs this new video for the Genesis GV80, that has the car firmly in the spotlight through its irresistible, luxurious design.

TitleSteal the Spotlight
Agency
Campaign Steal the Spotlight
Advertiser Genesis
Brand Genesis GV80
PostedMay 2024
Business Sector Automotive
Media Type Television
Length
Director
Director of photography
Stay Updated
Sign up to our Top 5s to get breaking ad campaigns from AdForum. To follow us on social media, click below: