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Best Ads Worldwide
The best ads and advertising campaigns of the week worldwide.

Best Ads of the Week

1

Air France - Elegance is a journey

Want to see the most French ad EVER? Air France has it. Bon voyage.

TitleElegance is a journey
Agency
Campaign Elegance is a journey
Advertiser Air France
Brand Air France
Date of First Broadcast/Publication
Business Sector Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Story As part of its move upmarket, Air France is today unveiling a new brand video embodying its ambition to offer its customers the best of France and take elegance to new heights. This video tells the story of an ascent, that of a bubbly, strong-willed woman, an elegant allegory to the airline. Wearing a red dress with an interminable train, she slowly climbs the Eiffel Tower, the iconic symbol of France the world over. We see the heroine ascending the metal structure, dashing up its many staircases with grace and ease. A consecutive sequence of scenes, each in turn symbolizing the company’s many special qualities, evoke the airline’s universal art of hospitality, offer of French haute cuisine on board its flights and the special attention given to its younger travellers throughout the trip. At the top of the tower, she crosses an imaginary and enchanting sea of clouds, evoking the special timeless moment that can only be experienced on board a plane. Her long train then ascends above the illuminated tower before metamorphosing into the red accent, the company’s brand symbol embodying its excellence and expertise.
Media Type Television
Length
Sound
Music
Production
Client Manager
Agency Manager
Agency Manager
Executive Creative Director
Executive Creative Director
Art Director
Copywriter
Art Director
Copywriter
Creative Producer
Production
Director
Executive Producer
Head of Production
Post Production
Post Production
Editor
Music Supervision
Sound Director
Sound Engineer
Business Affairs
Business Affairs
Music Composer
Performer
Performer
Arranger
Mix
2

Fiat 500 - The Driver (Director's cut)

Italian dolce vita is even better when it's electric. Just ask Leo.

TitleThe Driver (Director's cut)
Agency
Campaign The Driver
Advertiser Fiat
Brand Fiat 500
Date of First Broadcast/Publication
Business Sector Compact & Small Cars
Tagline New 500. The electric you don't expect
Media Type Television
Length
Actor / Celebrity
Executive Creative Director
Creative Director
Art Director
Art Director
Copywriter
Copywriter
Account Manager
Account Manager
Account Manager
International Account Director
International Account Director
International Coordination Team
International Account Director
Chief Strategy Officer
Strategic Planning Director
Head of TV
Production Company Producer
Editor
Production Company
Director
Director of Photography (DOP)
Executive Producer
Production Company Producer
Producer
Editor
Post Production
3

Expedia.com - Lemons

Obsessed by lemons? Thanks to a great travel deal, you can see them all, says Ewan McGregor.

TitleLemons
Agency
Campaign Lemons
Advertiser Expedia, Inc.
Brand Expedia.com
Date of First Broadcast/Publication
Business Sector Online Travel & Reservation Services
Media Type Television
Length
Executive Creative Director
Advertising Manager
Advertising Manager
Production Company
Voice
4

Range Rover Sport - The Spillway

Trust us, this is not a quick drive to the supermarket.

TitleThe Spillway
Agency
Campaign The Spillway
Advertiser Jaguar Land Rover
Brand Range Rover Sport
Date of First Broadcast/Publication
Business Sector Four Wheel Drive, SUV(Sports Utility Vehicle)
Media Type Branded Content
Length
Production Company
Agency
Director
Second Unit Director
Executive Producer
Producer
Director of Photography (DOP)
Photographer
Global Chief Creative Officer
Head of Planning & Global Strategy Director
Global Creative Director
Global Creative Director
Senior Art Director
Senior Copywriter
Global Business Director
Senior Account Director
Account Manager
Agency Producer
Production Assistant
Production Assistant
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Executive Producer
Local Service Company
Producer
Stunt Driver
Stunt co-ordinator
Stunt Coordination
Post Production
Editor
Exec Producer/ Post Supervisor
VFX Supervisor / Lead Flame
VFX Supervisor / Lead Flame
VFX Artist
VFX Artist
VFX Artist
Graphic Artist
Online Editior
Colorist
Colorization
Color Producer
Sound Designer
Music Composer
Music Supervision
Music & Sound Design
5

Croatia Insurance - AI Anxiety Meter

A solution to help you take care of your mental health.

TitleAI Anxiety Meter
Agency
Campaign AI Anxiety Meter
Advertiser Croatia Insurance
Brand Croatia Insurance
Date of First Broadcast/Publication
Business Sector Insurance
Philosophy Croatia Insurance, Bruketa&Zinic&Grey and Go2Digital created the AI Anxiety Meter – digital citylight measuring anxiety levels of passers-by. AI Anxiety Meter campaign aimed to highlight dangers of long-term emotional stress and consequences of not taking care of mental health, especially as past 3 years have been some of the most stressful for Croatians. The country was struck by earthquakes and it ranked 8th in the world in Covid-19 deaths per capita. Furthermore, the recent conflict in Ukraine felt too close for a nation that endured some of the most gruesome wars in recent history. All this resulted in an alarming rise in mental health issues. How anxious are Croats? In the first year of the pandemic, global prevalence of anxiety increased by 25%, according to WHO. Research on mental health in Croatia during the pandemic and after the earthquake shows that the population has become more anxious than before these events and worse off than other Europeans. It showed that 50% of Croatian population had noticeable levels of anxiety and 20% deal with strong or extremely strong anxiety, yet the topic is mostly ignored. Increased levels of anxiety contribute to the development of mental health issues and chronic illnesses that consequently lead to a shorter life span which, for Croats, is already shorter than the European average. That's why Croatia Insurance emphasized the importance of mental health, offering free preventive check-ups and encouraging users to take care of their health by contracting Health Insurance. Anxiety Meter is an AI-based citylight with built-in cameras and mood recognition softwares Croatia Insurance and Bruketa&Zinic&Grey agency wanted to correlate the emotional state of Croatians with the level of health risk they were facing and offer them a personalized solution, in real-time. They partnered up with Go2Digital and created Ai Anxiety Meter. They used cameras in existing digital DOOH locations and paired them with the use of AI-based mood recognition algorithms that were able to perform facial coding and measure anxiety levels of passers-by. Google face mesh and automatic facial emotion recognition (FER) technology along with other algorithms analyzed facial muscles using machine learning to identify a combination of 8 emotions defined as anxiousness. As passers-by would walk past, the screen invited them to participate. The users would stand in front of the screen, give their consent by waiting 5 seconds for the application to screen their face and show them their level of concern which would be automatically measured and displayed. Depending on the result, a dynamic personalized message would have been displayed. Those with the highest levels were directed to a free preventive check-up, while those with lower levels received messaging around the importance of Health Insurance. They showed that an encounter with an ad could help you live a healthier life.Instead of people watching commercials, commercials now watched them back, for a greater good – their mental health. “As far as we know this was the first ever DOOH campaign that focused on measuring anxiety, the hardest emotional state to detect. We developed a system that could identify anxiety and measure it in live video, becoming the first brand in the world to run a real-time programmatic campaign based on anxiety.” Campaign rolled out in three stages First, they ran a network test of the algorithm, selecting locations with high pedestrian traffic, and with the highest levels of detected anxiety among those pedestrians. Second, their test flight ran across 14 screens in the Croatian capital Zagreb, to prove that the personalized real-time ads would result in an increase in website traffic and preventive check-up bookings in the Croatia Insurance Polyclinic. Third, while TV, digital and OOH ran nationwide, they expanded the reach of the DOOH campaign to cover the three largest cities in Croatia. People queued to measure their anxiety levels. 1/3 of all passers-by interacted with the ad, meaning 8% of the Croatian urban population measured their anxiety level in two flights of the activation. The average interaction with the ad was measured at 18.8”, which exceeded the average dwell time around a DOOH ad by 817%. Even though the campaign is over, the AI Anxiety Meter will continue to live in the Croatia Insurance mobile app – freely available to everyone who needs it.
Media Type Case Study
Length
Media Partner
EDITOR'S PICK
+1

P&G - The Name

What's in a name? Strength and character.

TitleThe Name
Agency
Campaign The Name
Advertiser Procter & Gamble
Brand P&G
Date of First Broadcast/Publication
Business Sector Others
Media Type Television
Length
Global Chief Growth Officer
Global Chief Creative Officer
Global Executive Creative Director
Group Executive Creative Director
Creative Director
Art Director
Copywriter
Copywriter
Copywriter
Designer
Designer
Executive Strategy Director
Group Strategy Director
Strategy Director
Production Company
Director
Director of Photography (DOP)
Line Producer
Post Production
Editor
Colorization
Music
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