MEC‘s presentation at the Cannes Lions Festival on Tuesday afternoon, ‘Data: Human Creativity Without Intervention’
MEC‘s presentation addressed how representations of data provided by the art and de... read more
Advertising Industry News
The latest ad industry news, creative trends, business developments, marketing campaigns and branding strategies.
DDB NZ’S URXXL CAMPAIGN FOR SILICON VALLEY ATTRACTS HARDCORE NERDS & REGULAR FANS
SEASON THREE LAUNCH FOR SKY SoHo A HIT read more
Octopus Group launches masterbrand with TV ad campaign from award-winning MPC Creative
Investment management company Octopus today announces the launch of its new masterbrand, which brings... read more
CHI&PARTNERS JOINS FORCES WITH MUSTER, MPC CREATIVE AND SUNFLY TO CREATE GLASTONBURY ‘KARAOKE EYE TEST’ EXPERIENCE FOR RNIB
CHI&Partners has partnered with The&Partnership’s experiential agency muster, content creation studio.. read more
ALMA Takes 2 Top Awards at AAF National Conference
New Orleans — home of the crawfish, beignets, and the 2017 ADDY National Conference by the American Advertising Federation.... read more
TWITTER’S FIRST VIEW ADS SHOW BETTER RETENTION RATES ACCORDING TO SCIENTIFIC MEDIA TRIAL
TWITTER, MAGNA, THE IPG MEDIA LAB CONDUCT COMPREHENSIVE STUDY ON EFFECTIVENESS OF AD LOCATION read more
Make The Logo Bigger
20 effective ways brand advertisers can master the art form of providing thoughtful, productive feedback to their agency partners during creative... read more
How To Handle The Heat of Agency Transitions
How to conduct an effective, smooth and expedient agency transition … without getting burned in the process. read more
Don't Work Your "Not-Working" Too Hard.
Evolving how marketing executives think about managing their marketing budgets and driving fiscal accountability. read more
Cheil Germany Develops an Alternative to Plastic Bags for Fruit and Vegetables
Cheil Germany has developed a sustainable alternative to plastic bags for fruits and vegetables for EDEKA Scheck-In-Center, the supermarket owned... read more
