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The best ad campaigns in health and beauty categories this month from around the world
1
Möllers - A Spoonful of Life
Møllers brings us a moving coming-of-age story about a young girl and her favorite teddy bear in this charming spot.
| Title | A Spoonful of Life |
| Agency | ANTI |
| Campaign | A Spoonful of Life |
| Advertiser | Möllers |
| Brand | Möllers |
| Date of First Broadcast/Publication | 2023 / 11 |
| Business Sector | Vitamins & Diet Complements |
| Philosophy | The idea of children befriending their toys is a classic tale, and therefore you better get a cute teddy to star in your film if you want to go that route. Enter: An adorably ragged plush bunny in the new spot for dietary supplement Møllers Tran cod liver oil. Directed by Marc Reisbig, produced by Bacon and made with Oslo agency ANTI, the film is a coming-of-age story about a young girl and her favorite teddy bear. And as the payoff “A Spoonful of Life” suggests, we get both healthy mouthfuls of cod oil as well as slices of life. Puppeteer and Bacon Post Production Coordinator Markus Tangre was in charge of bringing the toy to life, and with their very practical approach Markus and his team added impressive amounts of charisma and believability to the inanimate protagonist. |
| Media Type | Television |
| Length | |
| Production Company | Bacon OSL |
| Director | Marc Reisbig |
| Executive Producer | Magne Lyngner |
| Producer | Rebekka Rognøy |
| Production Manager | Ida Nilsen |
| Set Coordinator | SIlje Kleiven |
| Production Assistant | Daniel Røste |
| Production Assistant | Marius Vesten |
| Director of Photography (DOP) | Fredrik Backar |
| Recording Manager | Jens Patterson |
| 1st AC | Endre Eken Torp |
| 2nd AC | Andreas Nesse |
| DIT | Julia Nordsjø |
| Grip | Bob Aas Carho |
| Grip Assistant | Kim Berg |
| Grip Assistant | Simen Nordskog |
| Production Designer | Louise Andersson |
| Props Master | Stein Bjørgo |
| Props Assistant | Morten James Willums |
| Assistant Director & Puppeteer | Markus Tangre |
| Puppets | David Bjørnstad |
| Puppets | Daniel Arntzen |
| Wardrobe / Stylist | Irene Skar |
| Gaffer | Ole-Bernt F. Helgås |
| Gaffer Assistant | Anders Ødegaard |
| Gaffer Assistant | Mats Strømme |
| Casting | Stella Casting |
| Post-production Producer | Øystein Dyb |
| Editor | Henrik Dyb Zwart |
| VFX Artist | Ola Jacob Nestande |
| VFX Artist | Erik Teigland |
| Post Production Coordinator | Markus Tangre |
| Creative Team | Per Erik Jarl |
| Creative Team | Christian Hygen |
| Project Manager | Julie Henriette Stenberg |
| Agency Producer | Linn Engen |
| Client Consultant | Torstein Drogseth |
2
Vuokkoset - Vuokkoset Tampon for Men
Finnish hygiene brand Vuokkoset and TBWA\Helsinki launch the 'Tampon for Men', with an aim to change perceptions of menstruation and reduce the distress it causes to transgender men.
| Title | Vuokkoset Tampon for Men |
| Agency | TBWA\ Helsinki |
| Campaign | Tampon for Men |
| Advertiser | Vuokkoset |
| Brand | Vuokkoset |
| Date of First Broadcast/Publication | 2023 / 11 |
| Business Sector | Hygiene & Personal Care Products |
| Story | Research has shown that 93% of transgender men have experienced gender dysphoria related to menstruation. With a tampon designed for men, Vuokkoset sparked a vivid conversation in Finland during the International transgender awareness week (Nov 13 to 19, 2023) with an aim to change perceptions of menstruation and reduce the distress it causes to transgender men. “Marketing has a huge role in shaping the world around us. As Finland’s leading creative agency and the leading global agency collective, we have an immense responsibility in actively making the world more inclusive. Vuokkoset is a brand that shares this value base and was brave enough to put the campaign together with us in just four short weeks” says Heidi Taina, creative director from TBWA\Helsinki. Trans men and non-binary individuals may still have menstrual cycles, regardless of hormone therapy choices. This highlights the diversity in experiences related to menstruation among different gender identities. |
| Media Type | Digital |
| Length | |
| Chief Creative Officer | Alex Pineda |
| Creative Director | Heidi Taina |
| Account Manager | Rosa Kojonkoski |
| Photographer | Buzz Creative Content Studio |
| General Creative Director | Paula Sonne |
| Business Director | Iikka Maunumaa |
| Art Director | Mikko Roininen |
| Copywriter | Heikki Karstu |
| Communications | Emma Pettersson |
| Digital Design | Max Naumanen |
3
Pleasing - Fragrance
Florence
Harry Styles' beauty and apparel brand Pleasing launches its new genderless fragrance line with this visually striking spot alongside a smooth jazz score.
| Title | Fragrance |
| Agency | Florence |
| Campaign | Pleasing |
| Advertiser | Pleasing |
| Brand | Pleasing |
| Posted | November 2023 |
| Business Sector | Subscribers Only |
| Media Type | Television |
| Length | |
| Production Company | Fl....ce Subscribers Only |
4
Sephora - Let there be Sparks
Sephora's heart-warming holiday spot shows a family embracing the festive spirit despite the circumstances of being stuck in the middle of nowhere.
| Title | Let there be Sparks |
| Title (original language) | REVELEZ VOTRE ETINCELLE |
| Agency | BETC Etoile Rouge |
| Campaign | Let there be Sparks |
| Advertiser | Sephora |
| Brand | Sephora |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Philosophy (original language) | Subscribers Only |
| Media Type | Television |
| Length | |
| Production Company | Iconoclast |
| Agency | B..C F....ix Subscribers Only |
| Advertising Manager | S...e L....rd Subscribers Only |
| Client Creative Director | B�.....icte Su....te Subscribers Only |
| Advertising Manager | S...ra Sa.....ody Subscribers Only |
| Advertising Manager | Ti....ne G...in Subscribers Only |
| Advertising Manager | J...na R...r Subscribers Only |
| Chief Executive Officer (CEO) | O....er Vi....ux Subscribers Only |
| Deputy Managing Director | A...e Du.....er Subscribers Only |
| Deputy Managing Director | M....eu R..x Subscribers Only |
| Associate Director | C...ne L...y Subscribers Only |
| Account Manager | L..a P....er Subscribers Only |
| Account Executive | Ca....ne Fo....ne Subscribers Only |
| President & Executive Creative Direcur | Fl....ce Be.....on Subscribers Only |
| Creative Director/ art director | Ma....de Adr........llon Subscribers Only |
| Art Director | Ma....ne B....ut Subscribers Only |
| Copywriter | S....ne T...i Subscribers Only |
| Creative Producer | A....ia B...ry Subscribers Only |
| Music Supervision | A..m Gh....li Subscribers Only |
| Music Supervision | S...l F...an Subscribers Only |
| Music | G....al ..p Subscribers Only |
| Strategic Planner | A...ud G....rd d�.....aing Subscribers Only |
| Strategic Planner | A...e O...y Subscribers Only |
| Traffic | A..e Gu.....me Subscribers Only |
| Director/Photographer | J...s Li.....oem Subscribers Only |
| Executive Producer | Na....ie .e C..r Subscribers Only |
| Director of Production | Gu.....me Le.....ois Subscribers Only |
| Production Coordinator | J...a M...in Subscribers Only |
| Post production director | C...l Bo......lle Subscribers Only |
| Post Production | P...er Subscribers Only |
| Sound Production | ..m Pr......ons Subscribers Only |
| Sound Producer | M...on To.....es Subscribers Only |
| Head of Print | F...x M....no Subscribers Only |
| Director of Print Production | A..x L....ux Subscribers Only |
| Post Production Print | A...he Gu....ud Subscribers Only |
5
Philips OneBlade - OneBlade, One Of A Kind
Philips comically shows us that their new 'OneBlade' is the one blade you need for any situation! Creative from DEPT in Amsterdam.
| Title | OneBlade, One Of A Kind |
| Brief | We invented the OneBlade, a product that reshaped the shaving category. But competitors quickly started copying. So to maintain leadership, we leveraged something that no copycat competitor had: endless, too-good-to-be-true reviews from real satisfied customers.We brought these unbelievably good reviews to life, to give Philips’ amazing shaver OneBlade the One of a Kind campaign it deserves.Our creative platform played with the tension between reality and fiction. Based on true reviews but creating a fictional world that’s as real as it gets. We called it “One of a Kind” – referring to both the unique product and the incomparable stories we told.From a Hamlet-inspired performance, to a French monarch shaving his balls, a steamy, testosterone filled locker room… our stories were all beautifully One of a Kind. And these One of a Kind stories have achieved One of a Kind sales results. |
| Agency | DEPT® |
| Campaign | OneBlade, One Of a Kind |
| Advertiser | Philips |
| Brand | Philips OneBlade |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Web Film |
ANDY AWARDS' PICK
+1
Emulait - Born For Now
Emulait brings us an innovative bottle that is shaped just like mom, making it easier for infants to latch. It even comes in different skin tone shades and shapes for a customized experience!
| Title | Born For Now |
| Agency | B-Reel |
| Campaign | Born For Now |
| Advertiser | Emulait |
| Brand | Emulait |
| Posted | November 2023 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Social Media |
| Length | |
| Chief Creative Officer | Z..k Mc....ld Subscribers Only |
| Design Director | G...av St....an Subscribers Only |
| Designer | S..i F....ng Subscribers Only |
| Client Director | O...r Er.....son Subscribers Only |
| Client Director | D...d N....me Subscribers Only |
| Strategist | L..e J..s Subscribers Only |
| Production Company | ..i ..i Subscribers Only |
| Executive Creative Director | P...a S...er Al.....son Subscribers Only |
| MOTION DESIGN | A....as G...in Subscribers Only |
| Creative Team | A..a Ze.....und Subscribers Only |
| Creative Team | S...e E...n Subscribers Only |
| Director of Production Operations | R....ah C...é Subscribers Only |
| Strategist | A...ea Da....�ck Subscribers Only |
| Strategist | J....nn C...as Subscribers Only |
| Photographer | J....ca Si....os Subscribers Only |
