I sure hope to see more humorous ads. I think viewers have seen plenty of “serious” lately; this is a great time to escape a bit and be entertained. read more
Now is the perfect time for brands to step up and play their part in creating a more perfect union, from the inside out. read more
If 2020 reminded us of anything, it’s that humans adapt quickly to new circumstances. read more
A producer knows how to merge art and commerce to tell a story that will resonate with consumers. read more
At McCann Worldgroup, creativity is seen as integral to business success. But with the industry in flux, how will the role and meaning of... read more
If you have a deep understanding of the science behind cognitive process, and how that can influence decision-making, you’ll be in a good position... read more
I believe the state of the industry is much better than what it was during the financial crisis. read more
Joel Edmund Nettey is Senior Vice President of the International Advertising Association (IAA) and becomes its President and World Chairman in... read more
Clients will look for ways to use the crisis to connect with consumers once again. read more
Partner with platforms, tech companies, media partners, or any other obvious or not obvious player that can help you amplify your scope and results. read more