Top Interviews From The Advertising Industry
Featured Interviews
Creativity Is the Only Way to Thrive and Survive: McCann Worldgroup
At McCann Worldgroup, creativity is seen as integral to business success. But with the industry in flux, how will the role and meaning of... read more
We Are Stronger Than Me: Richard Henderson, Account Director at David&Goliath
If you have a deep understanding of the science behind cognitive process, and how that can influence decision-making, you’ll be in a good position... read more
Speak to the Heart: Lisa Colantuono, AAR Partners
I believe the state of the industry is much better than what it was during the financial crisis. read more
Joel Edmund Nettey (IAA): Our Power to Influence Change
Joel Edmund Nettey is Senior Vice President of the International Advertising Association (IAA) and becomes its President and World Chairman in... read more
Our Way of Working Will Be Changed Forever: Fred Moolhuijsen
Clients will look for ways to use the crisis to connect with consumers once again. read more
Be Open and Take Risks: Kika Samblas, SCOPEN
Partner with platforms, tech companies, media partners, or any other obvious or not obvious player that can help you amplify your scope and results. read more
Industry is In a State of Flux: Johanna McDowell, IAS
Take up the opportunities, behave as you normally would but do more rehearsing so that the technology does not trip you up! read more
Market Is Still Moving Fast: Laura D Bajkowski, bajkowski + partners
Think holistically about the client’s business, not just ads, for your slice of the pie. read more
Inadequate Solutions Won’t Be Tolerated: Hasan Ramusevic, Hasan + Shumaker
Being clear about your brand purpose and position is paramount; both in communications and in brand behavior. read more
Humanizing the Process: Tom Steadman, IPNY
The harsh reality of the post-COVID virtual pitch process is that much of the showy gamesmanship of “The Pitch” has been diminished... read more