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Best automotive ads
Best automotive advertising campaigns from around the world.

Best Auto Ads of the Month

1

Volkswagen - YourWagen

A Volkswagen doesn't just get you from point A to point B, it tells a story of the owner, as shown in this spot out of adam&eveDDB.

TitleYourWagen
Agency
Campaign YourWagen
Advertiser Volkswagen
Brand Volkswagen

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Television
Length
SoundtrackSubscribers Only
Media Agency
Production Company
Editing Company
Advertising Manager ..d M...od Subscribers Only
Advertising Manager S...h Cox......ley Subscribers Only
Advertising Manager G..n Bu......rth Subscribers Only
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Social Creative M...y Jo.....ne Subscribers Only
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2

Wuling - First First Responder

Due to the many narrow alleyways in Jakarta, response times from firefighters can be greatly affected; Wuling takes action to aid in this issue, and with the help of Flock Creative Network redesign their only compact electric car to become a vehicle for firefighters to access emergencies quickly.

TitleFirst First Responder
Agency
Campaign First First Responder
Advertiser Wuling
Brand Wuling

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PostedApril 2024
Business SectorSubscribers Only
StorySubscribers Only
Media Type Digital
Length
3

Lexus - Rise To It

Lexus wants to be the vehicle that drives you to great heights, as shown by this invigorating spot out of T&Pm.

TitleRise To It
Agency
Campaign Rise To It
Advertiser Toyota Motor Corporation
Brand Lexus
Date of First Broadcast/Publication 2024 / 5
Business Sector Cars
Story A love letter to tennis. That’s what sports partnerships really are. Just a brand, standing in front of a sport and its fans saying, ‘I love you’. As fellow fans, we aim to show up authentically, not just stick our badge on it and risk obscuring the view so that was our starting point for Lexus’ exciting new tennis partnerships with Sky Sports Tennis, LTA and ATP tour - honour the game, honour the fans. With a new wave of talented players redefining tennis and its perceptions through hard work and pure passion, Lexus shares many of the same principles for what it takes to get to the top of your game. In order to succeed, you must… Rise To It. This new campaign highlights the parallels of Lexus innovation and pro tennis - to improve we must move forwards, as well as upwards. Around the world, tennis players come from diverse beginnings, learning to master every season on all kinds of courts, to rise through the ranks. Just as Lexus are constantly innovating to ensure their drive is the best it can be. It’s this thinking that gave birth to the Rise To It launch film. Created for Lexus UK, by T&Pm, directed by Lovesong’s award winning tour de force, Elliot Power, partnering with Oscar nominated cinematographer, Lucazs Zal, to frame the action. Getting ATP points takes grit, focus, talent and determination - as well as a lot of support. As our player serves the match point he looks back on where it started. From the first hint of talent as a baby with a sure grip, rising to a child with a love for the sport, rising to a teenager playing in all seasons on every court, rising to an adult alone on an ATP court serving to win. Through the rises we see his mother, Lexus, the coaches and eventually the fans that transport him to where he is now. It's all to play for. It's time to Rise To It.
Media Type Television
Length
4

Audi + Penguin Random House - Handbook Novels

With the help of Ogilvy Spain, Penguin Random House and Audi find an engaging and creative way to get consumers to read the Audi Owner's Manual that usually sits in the glovebox.

TitleHandbook Novels
Title (original language)Novelas de Manual
Agency
Campaign Handbook Novels
Advertiser Audi
Brand Audi + Penguin Random House

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PostedApril 2024
Business SectorSubscribers Only
Media Type Branded Content
Length
Executive Creative Director R....to F..a Subscribers Only
Executive Creative Director N...ia Fe.....dez Subscribers Only
Account Manager A...ea Pa....os Subscribers Only
Account Manager ..a Ci....os Subscribers Only
Creative Director F..n A....jo Subscribers Only
Art Director N..o F...na Subscribers Only
Art Director D...el H...fa Subscribers Only
Copywriting W...y Gu.....ez Subscribers Only
Copywriting A...ea S....hez Subscribers Only
UX Designer G....el P...ua Subscribers Only
Technology J..n L..s P...ez Subscribers Only
Technology P..o S....nt Subscribers Only
Technology I...el L...e Subscribers Only
Production Team M...ka D..az Subscribers Only
Production Team J...i R..a Subscribers Only
5

Michelin - On the Road and Beyond

Michelin wants viewers to know that they aren't just on the road, they're all around you in places you might not be aware of.

TitleOn the Road and Beyond
Agency
Campaign On the Road and Beyond
Advertiser Michelin
Brand Michelin
Date of First Broadcast/Publication 2024 / 5
Business Sector Tires, Accessories, Oil, Petrol, Gasoline
Tagline Motion for life
Philosophy (original language) Si vous pensez que Michelin ne créé que des pneus, on vous conseille de jeter un œil à la nouvelle campagne mondiale de la marque.
 
Michelin a choisi de nous embarquer « On the road and (far) beyond”, dans un voyage qui met en lumière l’esprit d’innovation de la marque.
 
Pensée comme un mouvement continu, la campagne commence sur la route et dans le pneumatique et se poursuit vers des domaines toujours plus variés et extraordinaires.
Le “code blanc”, hommage à Bibendum dont il reprend les formes et les lignes, véritable signature de la marque, nous signale sa présence tout au long du voyage : du pneu de voiture jusqu’à une gigantesque voile de navire, les roues d’un véhicule spatiale ou bien les pneus de motos électriques !
 
La mise en scène s’appuie sur une forme spectaculaire ; le talent du réalisateur Henry Scholfield donne vie à cet esprit singulier via un équilibre soigné entre plans très cinématographiques et la « tech touch » de la 3D. En résulte une véritable épopée qui n’en finit pas de nous surprendre et de nous emmener toujours plus loin. 
 
Michelin a voulu cette campagne dynamique mais aussi résolument tournée vers un futur optimiste, ancrée dans le réel avec pour volonté d’améliorer le quotidien. Celle-ci vient alimenter la plateforme stratégique « Motion For Life », parce que la promesse d’une meilleure vie en mouvement est plus que jamais celle de la marque, une marque sur laquelle on peut avoir confiance sur la route mais aussi bien au-delà..
 
Cette campagne mondiale sera révélée en Europe et en premier lieu en France le 13 mai prochain puis dans 9 pays à travers le monde notamment aux US, au Canada et au Brésil, mais aussi en Asie avec la Chine, la Thaïlande, la Malaisie et le Vietnam.
Media Type Television
Length
Market Canada, United States, Brazil, China, Malaysia, Thailand, Vietnam
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Account Management
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President & Chief Creative Officer
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Director of Production
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VFX Supervisor
Production Service Company
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Art Buyer
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