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Best automotive ads
Best automotive advertising campaigns from around the world.

Best Auto Ads of the Month

1

Lexus - No Ceiling

"Innovation means nothing, unless it sparks something."

TitleNo Ceiling
Agency
Campaign Emotional Sparks
Advertiser Toyota Motor Corporation
Brand Lexus

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Date of First Broadcast/Publication Subscribers Only
Business SectorSubscribers Only
PhilosophySubscribers Only
Media Type Music Video
Length
Artist N..a ..v Subscribers Only
Artist A...ey N..a Subscribers Only
Artist E..o Subscribers Only
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2

Mercedes-Benz - Giant Respect.

Looks small, feels giant.

TitleGiant Respect.
Agency
Campaign Giant Respect.
Advertiser Daimler AG
Brand Mercedes-Benz
Date of First Broadcast/Publication
Product Mercedes Citan van
Business Sector Other Vehicles
Philosophy In order to visually differentiate this gigantic effect, the visual concept uses exciting lightplays and dramatic perspectives which convey agility and flexibility – and thus show the true size of the new Citan. "Putting a real giant like Hafþór behind the wheel of the new Citan doesn't just strike a chord with our customers, but it also impressively demonstrates how spacious or gigantic the new Citan really is," explains Anja Gutmann, Head of Marketing Communications at Mercedes-Benz Vans.
Problem The new Citan is a discreet giant in the small van segment. Surprisingly spacious for a compact van, fully loaded with innovative features such as MBUX or Active Brake Assist and also visually a true Mercedes-Benz. So it's only logical that the discreet giant should be paired up with a real giant: measuring 2.06 metres and weighing in at 155 kilogrammes, Hafþór "Thor" Júlíus Björnsson provides a testimonial as part of the international market launch campaign. 
Media Type Television
Length
Managing Director
Chief Creative Officer
Client Services Director
Strategist
Strategist
Creative Director
Art Director
Creative Director
Copywriter
Art Director
Copywriter
Copywriter
Copywriter
Agency Producer
Production
Director
Director of Photography (DOP)
Production Company Producer
Production Company Producer
Production Company Producer
Post Production
Post production campaign
Editor
Music
Music
3

FIAT 500e - IL FUTURO È BELISSIMO

"An electrical phenomenon, charging another one."

TitleIL FUTURO È BELISSIMO
Agency
Campaign Release The Lighting
Advertiser Fiat Chrysler Automobiles
Brand FIAT 500e
Date of First Broadcast/Publication
Business Sector Compact & Small Cars
Philosophy - The first video is available on the brand's social networks, and shows the backstage of this electrifying launch. - The campaign created by Leo Burnett Tailor Made and implemented by Score promoted a livecast to show the launch of Fiat's first electric car in the country. - Influencers Manual do Mundo, Pedro Loos, and Victor Oliveira produced and promoted content on their channels specifically for the occasion. The Fiat 500 is an icon in the global automotive industry, a rare jewel in the brand's portfolio that has been renovated in its design, technology, and connectivity, as well as in its intelligent mobility features. The third generation of the compact car is fully electric, and deserved an extraordinary launch event. So Fiat innovated once again, and created real lightning for the launch of its first electric car in Brazil. The entire action was livestreamed on the brand's YouTube channel and on the Fiat 500 website last Tuesday night (Aug. 3). The campaign is still on, and Fiat is now launching two additional videos about the electric car. The first new video has just been posted on the brand's social networks and shows all the behind-the-scenes of the first film: from lifting the car to the top of building to the climactic moment of capturing the lighting from many different angles. A coil was specially built for the event, and installed high atop the Ilha Fiscal building in Rio de Janeiro, so it could release a 3-million-volt lighting bolt that would set in motion the launch of the new Fiat 500 electric. At the moment the coil released the great spark, a mapped projection took over the entire façade of the building, in real time, turning it into an enormous OOH outlet for Fiat. The historic moment was planned in minute detail, including the choice of the Ilha Fiscal building as backdrop for the big event: this was the venue for the last gala ball of the monarchy, an occasion that pioneered the use of electric power in Brazil. In order to engage the public with this electrifying launch, Fiat invested in a comprehensive communications ecosystem. With #ReleaseTheLightning, a 100% digital campaign created by Leo Burnett Tailor Made and implemented by Score, a Brandtech Network B&Partners.co company, the brand invited the general public – and a few influencers – to take part in the initiative. FIAT 500 electric The Fiat 500 electric offers connectivity and high technology with the soul of the brand's ever iconic hatchback. The emblematic model has unique style and design. The new version is much more connected, and comes standard with a robust driver-assist system and a new 10.25" multimedia center in wide format, in addition to connected services and other features and innovations. The 500 electric has a range of 320 km (200 mi), which is excellent for a car in its class and easily surpasses the 30 km (19 mi) average for daily trips. Tests conducted at the Fiat Automotive Center in Betim, MG, indicated that the car can reach a range of 460 km (286 mi) when driven in ideal conditions. For comparison, an internal combustion engine car would need to do better than 62 km/l (145 mpg) to achieve a similar range.
Media Type Digital
Length
Chief Creative Officer
Creative Vice President
Creative Vice President
Creative Director
Copywriter
Art Director
Art Director
Content Director
Content Team
Content Team
Content Team
Content Team
Social Creative
Social Creative
Social Creative
Technology And Digital Director
Digital Project
Digital Project
Director of Integrated Production
RTV
Agency Editing
Art Buyer
Account Management
Account Management
Account Management
Account Management
Account Management
Media Team
Media Team
Media Team
Media Team
Media Team
Media Team
Planning Team
Planning Team
Planning Team
Planning Team
Planning Team
Press Relations
Press Relations
Press Relations
Approval Client
Approval Client
Approval Client
Approval Client
Client Media
Client Media
Client Planning
Client Planning
Production Company
Director
Director of Photography (DOP)
Assistant Director
Executive Producer
Account Management
Production Coordinator
Production Coordinator
Production Director
Production Director
Production Assistant
Post Production
Post Production Coordinator
Post Production
Editor
Colorist
Performance Editing
Hub
Sound Production
Music Director
Account Management
Account Management
Account Management
Music Producer
Music Producer
Audio Post Production
Audio Post Production
4

Furio 7 - Double Guarantee

"What a double guarantee!"

TitleDouble Guarantee
Agency
Campaign Double Guarantee
Advertiser Mahindra & Mahindra
Brand Furio 7
Date of First Broadcast/Publication
Business Sector Trucks, Pick-Up Trucks
Media Type Television
Length
Chief Creative Officer
Account Management
Account Management
Account Management
Creative Team
Creative Team
Account Planner
Agency Producer
Director
5

Porsche - Mission R

Do you follow or do you lead?

TitleMission R
Agency
Campaign fast forward future
Advertiser Porsche
Brand Porsche
PostedSeptember 2021
Business Sector Sport Cars
Tagline fast forward future
Story Motorsport – we live and breathe it. It’s a testing ground for our engineering innovations on their way to series production. From all this time on the track, we’ve learned that if you're not leading, you're following. Let us introduce you to our vision for the future of customer motorsport – Mission R: the all-electric concept racecar. #FastForwardFuture #PorscheIAA2021
Media Type Digital
Length
Director
Director of Photography (DOP)
Editor
Producer
EDITOR'S PICK
+1

Nissan - Good Hands

Ordering a car at home is as easy as ordering food!

TitleGood Hands
Agency
Campaign Heisman House
Advertiser Nissan Motor Corp.
Brand Nissan

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