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Best Alcohol Ads of the Month
1
Hennessy X.O. - Life is the Greatest Odyssey
This beautifully shot Hennessy X.O. spot portrays a story rich with detail and plot development out of creative agency DDB Paris.
| Title | Life is the Greatest Odyssey |
| Agency | DDB Paris |
| Campaign | Life is the Greatest Odyssey |
| Advertiser | LVMH Moët Hennessy - Louis Vuitton S.A. |
| Brand | Hennessy X.O. |
| Date of First Broadcast/Publication | |
| Business Sector | Spirits, Fortified Wines |
| Media Type | Branded Content |
| Length | |
| Market | United States |
| Advertising Manager | Julie Nollet |
| Advertising Manager | Emmy Aoun Gestin |
| Chief Creative Officer | Alexander Kalchev |
| Creative Director | Alexis Benbehe |
| Creative Director | Pierre Mathonat |
| Art Director | Mathieu Masse |
| Art Director | Perrine Tixier |
| Art Director | Charline Boisdon |
| Agency Producer | Quentin MOENNE-LOCCOZ |
| Managing Director | Xavier Mendiola |
| Business Director | Meryl Martin |
| Account Director | Floriane Portaspana |
| Account Executive | Marie Melet |
| Account Executive | Clarisse Comte |
| Production Company | Loveboat |
| Production Company | Superprime Films |
| Director | Damien Chazelle |
| Executive Producer | Rebecca Skinner |
| Executive Producer | Greg Panteix |
| Producer | William Green |
| Producer | Bertille Muguet |
| Director of Photography (DOP) | Linus Sandgren |
| 1st AD | Michael Kahn |
| Production Designer | Florencia Martin |
| Costume | Emmanuelle Youchnovksi |
| Make-Up Artist | Arturo Balseiro Santos |
| Photographer | Christopher Anderson |
| Photographer | Romain Laprade |
| Executive Producer | Michelle Ross |
| Production Company | Unit+Sofa |
| Executive Producer | Filip Hedjuk |
| Line Producer | Tereza Kalova |
| Production Designer | Henri Boraros |
| VFX/Post Production | The Mill Paris |
| VFX Executive Creative Director | Franck Lambertz |
| VFX Producer | Bastien Adam |
| Editor | Shane Reid |
| Editor | Sophie Reine |
| VFX/Post Production | Company 3 |
| Colorist | Matt Wallach |
| Music / Sound Design | Barking Owl |
| Music Composer | Justin Hurwitz |
2
Carlton Dry - Imported from Drylandia
BBDO Sydney depicts the unusual and mythical land of Drylandia in this Carlton Dry installment.
| Title | Imported from Drylandia |
| Agency | Clemenger BBDO Sydney |
| Campaign | Imported from Drylandia |
| Advertiser | Carlton & United Breweries |
| Brand | Carlton Dry |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Television |
| Length | |
| Production Company | Revolver / Will O'Rourke |
| Advertising Manager | N...le Mc....an Subscribers Only |
| Advertising Manager | ..n E...s Subscribers Only |
| Advertising Manager | S....en Mc.....ams Subscribers Only |
| Advertising Manager | Fe....ty S...h Subscribers Only |
| Director | A....as N....on Subscribers Only |
| Managing Director | M....el R....ie Subscribers Only |
| Executive Producer | ..p S...t Subscribers Only |
| Director of Photography (DOP) | S...an D...io Subscribers Only |
| Producer | Ca....ne K...k Subscribers Only |
| Production Designer | D...en D..w Subscribers Only |
| Costume | M..t S...h Subscribers Only |
| Casting | P..a E....rg C....ng Subscribers Only |
| Editor | S...t St....ng Subscribers Only |
| VFX/Post Production | B...n . Subscribers Only |
| VFX Creative Director | J...s D...n Subscribers Only |
| VFX Supervisor | T...as Haas........nsen Subscribers Only |
| Concept | D...e M...e Lu.....en Subscribers Only |
| Executive Post Producer | E...na Carr........cher Subscribers Only |
| Head of Production | C...e Kr.....ard Subscribers Only |
| VFX Lead | L..s W...er Subscribers Only |
| Compositing | J...b Ca....on Subscribers Only |
| Compositing | ..i Ha.....th Subscribers Only |
| Compositing | L...s R...s Subscribers Only |
| CG Lead | D...d R...rg L...el Subscribers Only |
| CG Artist | A...ur D...ig Subscribers Only |
| CG Artist | A...r La....ff Subscribers Only |
| CG Artist | J...a F....an Subscribers Only |
| CG Artist | M..e Pe....en Subscribers Only |
| CG Artist | R....rd Di.....son Subscribers Only |
| CG Artist | T...as I...n Subscribers Only |
| VFX Artist | E..a Bie........lska Subscribers Only |
| Colorist | ..m G....ng Subscribers Only |
| Conform Artist | O...er W...y Subscribers Only |
| Conform Artist | S...n K....en Subscribers Only |
| Sound | R...le S....os Subscribers Only |
| Music Composer | J...my Ri....nd Subscribers Only |
| Music Creative Director | T..e A...n Subscribers Only |
| Executive Music Producer | M....el ..e Subscribers Only |
3
Gran Coramino Tequila - Club Coramino
HartBeat Productions
Kevin Hart, Eniko Hart, and Michael Imperioli promote Gran Coramino Tequila in this ambitious Goodfellas inspired spot.
| Title | Club Coramino |
| Agency | HartBeat Productions |
| Campaign | Club Coramino |
| Advertiser | Gran Coramino |
| Brand | Gran Coramino Tequila |
| Date of First Broadcast/Publication | |
| Business Sector | Spirits, Fortified Wines |
| Story | The campaign premieres ahead of Labor Day to emphasize Gran Coramino’s “Hard Work Taste Different” brand platform. The theme is found throughout the film, with Hart giving a woman a complimentary bottle of Cristalino to congratulate her for earning a promotion. He also steps on stage to raise a toast with a glass of tequila “to the good people who work hard to make great nights even better,” looking toward the camera to encourage everyone to celebrate the hard work that they do. |
| Media Type | Digital |
| Length | |
| Production Company | HartBeat Productions |
| Actor / Celebrity | Kevin Hart |
| Actor / Celebrity | Michael Imperioli |
| Director | Sam Washington |
| Actor / Celebrity | Eniko Hart |
4
Deep Eddy Vodka - The V.O.D.K.A. Conference
Actress Ashley Park briefs her coworkers on the V.O.D.K.A system in this Deep Eddy promotion.
| Title | The V.O.D.K.A. Conference |
| Agency | McGarrah Jessee |
| Campaign | Vodka is for Fun |
| Advertiser | Heaven Hill Distilleries |
| Brand | Deep Eddy Vodka |
| Date of First Broadcast/Publication | |
| Business Sector | Alcoholic |
| Story | Deep Eddy Vodka - one of the fastest growing premium spirits in the U.S. - will host the first-ever V.O.D.K.A. Conference on August 25th. It’s a fake, online conference designed for workers who are craving time off for fun experiences. The V.O.D.K.A. Conference (an acronym for Virtually Optimized Developmental Knowledge Assembly) will block your calendar so you can go have fun with your friends instead. The activation is Deep Eddy’s first initiative under its new brand platform, “Vodka is for Fun,” which is all about reminding the world of the greatness of vodka; it’s the spirit that gets along with everyone. What else can turn the juice of a tomato into instant good times, or make a martini the non-elderly will desire? Alone among the spirits, vodka stands for what all adults of drinking age really need out of a drink or two: an easy-going, ever-versatile, all-around good time. Bourbon is for thinking. Scotch is for business. Tequila is for trouble. But vodka? Vodka is for fun. |
| Media Type | Web Film |
| Length | |
| Post Production | Digital Domain |
| Chief Marketing Officer (CMO) | Matt Blevins |
| Senior Brand Manager | Julie Cole |
| Chief Creative Officer | Tim Roan |
| Executive Producer | Laura Busino |
| Post Production | Cut+Run |
| Post Production | Jogger Studios |
| Executive Producer | Bebe Baldwin |
| Editor | Andrea Mendoza |
| Head of Production | Diana Cheng |
| Colorist | Adolfo Martinelli |
| Brand Manager | Kathryn Finn |
| Creative Director | Chris Barnad |
| Creative Director | Howard Shows |
| Art Director | Ben Estus |
| Designer | Jerad Nun |
| Strategy Director | AJ Hickcox |
| Group Brand Director | Lauren Heffern |
| Project Manager | Josh DeFord |
| Motion Graphics | Clark Moreland |
| Marketing Director | Stephen Boidock |
| Producer | Cece Melton |
| Assistant Editor | Jose Antonio Michelena |
| VP | Hannah Venhoff |
| Sr. Copywriter | Bryson Schmidt |
| Sr. Producer | Jon Buss |
| Sr. Strategy | Meredith Makhoul |
| Brand Supervisor | Brooke Jocson |
| Sound Design & Mix | Chris Erlon |
5
Guinness - Don't Jinx It
Guinness appeals to Irish rugby fans in this spot calling for fans to make sure they don't hurt their chances of w*nning.
| Title | Don't Jinx It |
| Agency | AMV BBDO |
| Campaign | Don't Jinx It |
| Advertiser | AB Inbev |
| Brand | Guinness |
| Posted | September 2023 |
| Business Sector | Beers, Ciders, Lagers |
| Story | The TV ad that kicks off the campaign was shot in sports-documentary style, with Ireland fans being interviewed about their hopes for the year ahead and their reflections on previous disappointments. With Ronan Keating’s “When You Say Nothing At All” playing throughout, it begins with a couple in a pub arguing over whether saying ‘Ireland was going to w*n’ cost the team a championship title once. In another one, colleagues in a local cafe persuade themselves that a few games will offer more than enough excitement. |
| Philosophy | The new integrated campaign was inspired by a universal truth about being a fan: the feeling that your actions directly affect your team’s performance. It’s particularly true for Ireland fans this year, as they balance the excitement and expectation that comes with being the top ranked side. Through social listening, GUINNESS and AMV have identified that Irish fans’ worry that any overconfidence is going to come back to bite them. So, the creative work plays with the natural caution and self-deprecation of Irish fans by reminding, that allowing themselves to say what they could win can in fact cost their teams’ result. Whatever you do, don’t say Ireland is going to w*n. Or better, Don’t Jinx It. |
| Problem | As proud sponsors of the Irish Rugby Football Union, the brand plays with the natural caution and self-deprecation of Irish fans when thinking about their team’s chances in the 2023 season |
| Media Type | Television |
| Length | |
| Production Company | Biscuit Filmworks UK |
| Creative Director | Nicholas Hulley |
| Agency Account Team | Nick Andrew |
| Agency Account Team | Elana Murphy |
| Agency Account Team | Harry Frohlich |
| Agency Producer | Nick Godden |
| Media Agency | Remind-PHD |
| Director | James Rouse |
| Production Company Producer | Benji Howell |
| Post Production | WE ARE COVERT |
| Sound | Factory Studios |
| Audio Post | Mark Hills |
| Photographer | LINDA BROWNLEE |
| Advertising Manager | Alan McAleenan |
| Advertising Manager | Anne Zahan |
| Advertising Manager | Lauren McKay |
| Chief Creative Officer | Nicholas Hulley |
| Chief Creative Officer | Nadja Lossgott |
| Creative Team | Will Brookwell |
| Creative Team | Louis Prenaud |
| Account Planner | Joe Smith |
| Assistant Agency Producer | Kieran O’Malley |
