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The best advertising in the alcohol sector
The best beer, wine and liquor advertisements and campaigns worldwide.

Best Alcohol Ads of the Month

1

Hennessy X.O. - Life is the Greatest Odyssey

This beautifully shot Hennessy X.O. spot portrays a story rich with detail and plot development out of creative agency DDB Paris.

TitleLife is the Greatest Odyssey
Agency
Campaign Life is the Greatest Odyssey
Advertiser LVMH Moët Hennessy - Louis Vuitton S.A.
Brand Hennessy X.O.
Date of First Broadcast/Publication
Business Sector Spirits, Fortified Wines
Media Type Branded Content
Length
Market United States
Advertising Manager
Advertising Manager
Chief Creative Officer
Creative Director
Creative Director
Art Director
Art Director
Art Director
Agency Producer
Managing Director
Business Director
Account Director
Account Executive
Account Executive
Production Company
Production Company
Director
Executive Producer
Executive Producer
Producer
Producer
Director of Photography (DOP)
1st AD
Production Designer
Costume
Make-Up Artist
Photographer
Photographer
Executive Producer
Production Company
Executive Producer
Line Producer
Production Designer
VFX/Post Production
VFX Executive Creative Director
VFX Producer
Editor
Editor
VFX/Post Production
Colorist
Music / Sound Design
Music Composer
2

Carlton Dry - Imported from Drylandia

BBDO Sydney depicts the unusual and mythical land of Drylandia in this Carlton Dry installment.

TitleImported from Drylandia
Agency
Campaign Imported from Drylandia
Advertiser Carlton & United Breweries
Brand Carlton Dry

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Date of First Broadcast/Publication Subscribers Only
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Media Type Television
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Advertising Manager N...le Mc....an Subscribers Only
Advertising Manager ..n E...s Subscribers Only
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Executive Producer ..p S...t Subscribers Only
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Costume M..t S...h Subscribers Only
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VFX Supervisor T...as Haas........nsen Subscribers Only
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3

Gran Coramino Tequila - Club Coramino
HartBeat Productions

Kevin Hart, Eniko Hart, and Michael Imperioli promote Gran Coramino Tequila in this ambitious Goodfellas inspired spot.

TitleClub Coramino
Agency
Campaign Club Coramino
Advertiser Gran Coramino
Brand Gran Coramino Tequila
Date of First Broadcast/Publication
Business Sector Spirits, Fortified Wines
Story The campaign premieres ahead of Labor Day to emphasize Gran Coramino’s “Hard Work Taste Different” brand platform. The theme is found throughout the film, with Hart giving a woman a complimentary bottle of Cristalino to congratulate her for earning a promotion. He also steps on stage to raise a toast with a glass of tequila “to the good people who work hard to make great nights even better,” looking toward the camera to encourage everyone to celebrate the hard work that they do.
Media Type Digital
Length
Production Company HartBeat Productions
Actor / Celebrity
Actor / Celebrity
Director
Actor / Celebrity
4

Deep Eddy Vodka - The V.O.D.K.A. Conference

Actress Ashley Park briefs her coworkers on the V.O.D.K.A system in this Deep Eddy promotion.

TitleThe V.O.D.K.A. Conference
Agency
Campaign Vodka is for Fun
Advertiser Heaven Hill Distilleries
Brand Deep Eddy Vodka
Date of First Broadcast/Publication
Business Sector Alcoholic
Story Deep Eddy Vodka - one of the fastest growing premium spirits in the U.S. - will host the first-ever V.O.D.K.A. Conference on August 25th. It’s a fake, online conference designed for workers who are craving time off for fun experiences. The V.O.D.K.A. Conference (an acronym for Virtually Optimized Developmental Knowledge Assembly) will block your calendar so you can go have fun with your friends instead. 
 
The activation is Deep Eddy’s first initiative under its new brand platform, “Vodka is for Fun,” which is all about reminding the world of the greatness of vodka; it’s the spirit that gets along with everyone. What else can turn the juice of a tomato into instant good times, or make a martini the non-elderly will desire? Alone among the spirits, vodka stands for what all adults of drinking age really need out of a drink or two: an easy-going, ever-versatile, all-around good time. Bourbon is for thinking. Scotch is for business. Tequila is for trouble. But vodka? Vodka is for fun. 
Media Type Web Film
Length
Post Production
Chief Marketing Officer (CMO)
Senior Brand Manager
Chief Creative Officer
Executive Producer
Post Production
Post Production
Executive Producer
Editor
Head of Production
Colorist
Brand Manager
Creative Director
Creative Director
Art Director
Designer
Strategy Director
Group Brand Director
Project Manager
Motion Graphics
Marketing Director
Producer
Assistant Editor
VP
Sr. Copywriter
Sr. Producer
Sr. Strategy
Brand Supervisor
Sound Design & Mix
5

Guinness - Don't Jinx It

Guinness appeals to Irish rugby fans in this spot calling for fans to make sure they don't hurt their chances of w*nning.

TitleDon't Jinx It
Agency
Campaign Don't Jinx It
Advertiser AB Inbev
Brand Guinness
PostedSeptember 2023
Business Sector Beers, Ciders, Lagers
Story The TV ad that kicks off the campaign was shot in sports-documentary style, with Ireland fans being interviewed about their hopes for the year ahead and their reflections on previous disappointments. With Ronan Keating’s “When You Say Nothing At All” playing throughout, it begins with a couple in a pub arguing over whether saying ‘Ireland was going to w*n’ cost the team a championship title once. In another one, colleagues in a local cafe persuade themselves that a few games will offer more than enough excitement.
Philosophy The new integrated campaign was inspired by a universal truth about being a fan: the feeling that your actions directly affect your team’s performance. It’s particularly true for Ireland fans this year, as they balance the excitement and expectation that comes with being the top ranked side. 
 
Through social listening, GUINNESS and AMV have identified that Irish fans’ worry that any overconfidence is going to come back to bite them. So, the creative work plays with the natural caution and self-deprecation of Irish fans by reminding, that allowing themselves to say what they could win can in fact cost their teams’ result. Whatever you do, don’t say Ireland is going to w*n. Or better, Don’t Jinx It.
Problem As proud sponsors of the Irish Rugby Football Union, the brand plays with the natural caution and self-deprecation of Irish fans when thinking about their team’s chances in the 2023 season
Media Type Television
Length
Production Company
Creative Director
Agency Account Team
Agency Account Team
Agency Account Team
Agency Producer
Media Agency
Director
Production Company Producer
Post Production
Sound
Audio Post
Photographer
Advertising Manager
Advertising Manager
Advertising Manager
Chief Creative Officer
Chief Creative Officer
Creative Team
Creative Team
Account Planner
Assistant Agency Producer
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