| Title | Invisible Stories |
| Title (original language) | Historias Invisibles |
| Agency | Ogilvy Mexico |
| Campaign | Invisible Films |
| Advertiser | AB Inbev |
| Brand | Cerveza Victoria |
| Date of First Broadcast/Publication | 2022 / 3 |
| Business Sector | Beers, Ciders, Lagers |
| Story | This iconic piece was born to highlight a series of 5 documentaries created by the great filmmaker Martha Colmenares, an indigenous woman from the Sierra de Oaxaca, who in 1980 had a camera in her hands and assumed the mission of registring the costums and traditions of her community, and surrounding towns, becoming one of the pioneers of indigenous cinema. "Over 40 years have passed, but the quality of the stories remain intact. We are proud to develop an unprecedented creative idea and impact the spirit of the entire society with a very powerful message. Thousands people will be able to enjoy this unique piece made by a woman who was ahead of her time," said Jessica Apellaniz, CCO of Ogilvy Latina. Diego Rodriguez, CCO of Ogilvy México, added: "In a world that seeks to be more inclusive every day and especially in the cinema, it was the perfect opportunity to share Martha´s stories that have been invisible until today on the big screen. We hope that this action will give the chance to more women like Martha and hopefully one day they can all dream of competing for the highest award like the Oscar"- “For Cerveza Victoria, extolling our culture and traditions has been a fundamental pillar in everything we do. With the documentary "The unseen film" we seek to give visibility not only to the story of Martha, one of the pioneers of indigenous cinema, but we also want to generate an approach to all those indigenous women filmmakers whose stories are still invisible”, highlighted Marcela Treviño , Brand Manager of Cerveza Victoria in Grupo Modelo. |
| Media Type | Web Film |
| Length | |
| CEO México and Miami | Verónica Hernández |
| CCO LATAM | Jessica Apellaniz |
| Chief Creative Officer | Diego Rodríguez |
| Business Leader | Pilar Troconis |
| Creative Director | Javier Melo |
| Creative Director | Kevin Murcia |
| Creative | Ángel Ibáñez |
| Copywriter | Ángel Ibáñez |
| Copywriter | Kevin Murcia |
| Art Director | Javier Melo |
| Art Director | Ismael Mora |
| Art Director | Jonathan Aparicio |
| Head of Production | Rosa Elena Arizmendi |
| Planning | Michel Quintanilla |
| Planning | Itzel Elorza |
| VICE PRESIDENT MARKETING | Fábio Baracho |
| Brand Director | Martín Raygoza |
| Brand Manager | Bisbi |
| Brand Manager | Marcela Treviño |
| Brand Manager | Jessica Flores |
| Brand Manager | Daniel Cisneros |
| CONTENT MANAGER | Belem Rodríguez |
| CONTENT MANAGER | Orlando Castro |
| Liquid Art | Enrique Corral |
| Liquid Art | Javier Mercado |
| Liquid Art | Paulina Guzmán |
| Production | Jakob Con Desarrollo de Isaak |
| Director | Ricardo García-Nateras |
| Producer | Kenji Gavira |
| Executive Producer | Paco Gallastegui |
| Characters | Martha Colmenares Cruz |
| Characters | Inari Reséndiz |
| Characters | Haydee Morales Flores |
| Script | Jesus Chizo García |
| Script | Laura Navarrete |
| Music | Christian Paris |
| Director of Photography (DOP) | Ya Vázquez Colmenares |
| Poster | Inari Reséndiz |
| Online Producer | Nina Wara Carrasco |
| Sound Design and Mix | Eduardo Castillo |
| Direct sound and drone | Israel Jimenez Tapia |
| Post Production | Ana-Lilia Rodríguez |
| Edition and online | Francisco Gutiérrez |
| Color correction | Edgar Regalado |