Donation is Part of Kia’s Larger “Accelerate the Good” Initiative Offering Relief to Those Affected by – and to Help Prevent the Spread of – COVID-19
As part of the brand’s ongoing response to the COVID-19 health crisis, Kia Motors America (KMA) today announced a total donation of $1 million to multiple non-profit partners that assist homeless youth nationwide, including Covenant House, StandUp for Kids and Family Promise[i]. The $1 million donation will help homeless youth in all 50 states receive much needed shelter and care in an effort to help fight the spread of COVID-19.
“Giving back in meaningful ways is a key component of Kia’s Give It Everything strategy here in the U.S., which is especially true in tough times like these. With shelter in place orders all but impossible for the estimated 4.2 million homeless youth in the U.S. to adhere to, we are humbled to once again provide financial assistance to organizations dedicated to helping this at-risk population,” said Michael Cole, president, Kia Motors America. “The homeless population is very susceptible to COVID-19 and providing crucial health, social, and emotional support during these uncertain times is more critical than ever.”
Today’s contribution is the second seven-figure donation to the fight to end youth homelessness the brand has made this year. The first donation was announced as part of Kia’s most recent Super Bowl campaign. A new broadcast spot highlighting this issue entitled “Fighting Chance” will air nationally on both network and cable channels.
The $1 million donation builds upon Kia’s recently introduced Accelerate the Good program, which began in March when Kia donated N95 masks and gloves to medical facilities throughout Orange County, California, where the brand is headquartered. These initial donations served as the foundation for the brand’s more comprehensive and far-reaching Accelerate the Good initiatives, which include various programs for new and existing customers facing uncertainty during the COVID-19 outbreak, such as:
In an effort to make customers aware of all available offers, Kia is developing a separate broadcast spot scheduled to begin airing over the coming weeks.
About Kia Motors America
Headquartered in Irvine, California, Kia Motors America has been the highest ranked mass market brand in initial quality for five consecutive years according to J.D. Power[ii], and is recognized as one of the 100 Best Global Brands by Interbrand. Kia serves as the "Official Automotive Partner" of the NBA and offers a complete range of vehicles sold through a network of nearly 800 dealers in the U.S., including cars and SUVs proudly assembled in West Point, Georgia.*