| Title | Men in nursing |
| Title (original language) | Changing Perceptions of Nursing in the NHS |
| Agency | MullenLowe UK |
| Campaign | We Are the NHS, We Are Nurses |
| Advertiser | NHS - National Health Service |
| Brand | NHS |
| Date of First Broadcast/Publication | 2019 / 9 |
| Business Sector | Hospitals, Healthcare facilities & Medical Services |
| Story | An NHS study last year found only 1 in 10 nurses were men, and revealed a stigma surrounding the job, where men can be deterred due to a perceived link between nursing and femininity. This campaign sought to overcome this gender imbalance. With the NHS finding that there aren’t enough role models to challenge the misconception around men in nursing, this ad proudly displays the incredible work men do every day across nursing roles in the NHS. It aired during the Rugby World Cup which meant we were able to reach our target male audience. |
| Media Type | Television |
| Length | |
| Production Company | Somesuch |
| Executive Creative Director | Mark Elwood |
| Creative Director | Hugh Todd |
| Creative Director | Lovisa Silburn |
| Creative Team | Jaspar McIver |
| Creative Team | Zebedee Devey |
| Creative Team | Daisy Bard |
| Creative Team | Orla O’Connor |
| Creative Team | Hannah Brown |
| Creative Team | Zara Drake |
| Creative Team | Craig Hunt |
| Creative Team | James Humphries |