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MullenLowe Global

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London, United Kingdom

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C-Space 37-45 City Road
London EC1Y 1AT
United Kingdom
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Phone: +44 20 7584 5033
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David Swaebe

David Swaebe

Global Chief Growth Officer, MullenLowe Global

Basic Info

Core Competencies: Full Service, Digital, Mobile, Social Media, E-Commerce, SEO, Web Design, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Experiential, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Public Relations, Corporate Communication, Recruitment/Motivation, Crisis Communication, Public Affairs, Events/Sponsoring, Design, Branding/Celebrity endorsement, Strategy and Planning, Healthcare, Financial, Industrial, Technology, Online services, B2B, Institutional/Public Interest/Nonprofit, Corporate Social Responsibility (CSR), Retail, Entertainment, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 1981

Employees: 4500

Awards: 1072

Creative Work: 354

Core Competencies: Full Service, Digital, Mobile, Social Media, E-Commerce, SEO, Web Design, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Experiential, Branded Content/Entertainment, Market Research/Consulting, Marketing Technologies/Analytics, Public Relations, Corporate Communication, Recruitment/Motivation, Crisis Communication, Public Affairs, Events/Sponsoring, Design, Branding/Celebrity endorsement, Strategy and Planning, Healthcare, Financial, Industrial, Technology, Online services, B2B, Institutional/Public Interest/Nonprofit, Corporate Social Responsibility (CSR), Retail, Entertainment, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer

Founded in: 1981

Employees: 4500

Awards: 1072

Creative Work: 354

MullenLowe Global

C-Space 37-45 City Road
London EC1Y 1AT
United Kingdom
Get Directions
Phone: +44 20 7584 5033
Website:
David Swaebe

David Swaebe

Global Chief Growth Officer, MullenLowe Global

MullenLowe Philippines and TBA Studios Release an Online Serial Killer

Have you ever wondered what it is like to talk to a serial killer? For the upcoming thriller Smaller & Smaller Circles, TBA Studios in partnership with MullenLowe Philippines launched a Facebook chatbot that takes on the one persona people would least likely want to talk to: the film’s elusive villain, a serial killer.

​The killer chatbot uses conversation, screen grabs, clips, and the personality of one of the film’s characters to simulate the experience of conversing with a serial killer. It aims to extend the experience of the film to the environment that audiences currently inhabit, the internet.

​”It’s a fun, albeit creepy, experience that gives you a chance to explore the lore of the movie, and the depth of one of its characters. It expands the story of the film with unique conversations that lead to a different experience every time you talk to it,” says Ria Limjap, the film’s producer. “Something that both fans of the film and those who just like a thrill can enjoy.”

Credits –
President & Chief Creative Officer: Leigh Reyes
Executive Creative Director: Abi Aquino
CTU Director: Shiela Tiongco
Creative Director: Roman Carlo Olivarez
Head of Social Media and Content: Raffy Bariso
Copywriters: ​Ernest Jean Angeles, ​Wacky Torres, Niño Gonzales
Art Director: BJay Gomez
Digital Producers: ​Marge Galvez, Jhon Louie Cruz
Client –
Smaller and Smaller Circles (TBA Studios)
Marketing Coordinator: Ria Limjap
Digital Content Manager: Shinji Manlangit

This article was first published on campaignbrief.com

The post MullenLowe Philippines and TBA Studios Release an Online Serial Killer appeared first on MullenLowe Group.
Original Article

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