Contact Information

The Charlotte Building, 6 Evelyn Yard, (Off Rathbone Street)
London W1T 1QL
United Kingdom
Phone: (+44) 020 7462 8500
Email:

Johnny Hornby

Johnny Hornby

Founding Partner & Chairman

Phone: (+44) 020 7462 8601

Sarah Golding

Sarah Golding

CEO, UK

Phone: +44 (0)207 462 8519

Jess Burley

Jess Burley

Global CEO m/SIX, A Partner in The&Partnership
Nick Howarth

Nick Howarth

CEO, Europe

Phone: (+44) 020 7079 9745

Neil Goodlad

Neil Goodlad

Global CSO

Phone: (+44) 020 7462 8515

Christian  Hinchcliffe

Christian Hinchcliffe

Global CMO

Phone: (+44) 02070799845

Caroline Frith

New Business

Phone: (+44) 020 7462 8520


Basic Info

Core Competencies: Full Service, Digital, Social Media, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Media Buying/Planning, Events/Sponsoring, Branding/Naming/Product Development, Packaging/Design, Strategy and Planning

Founded in: 2001

Network:

Employees: 1800

Awards: 367

Creative Work: 177

Clients: 24

Core Competencies: Full Service, Digital, Social Media, Marketing/Creative Services, Direct/Tele/Database Marketing/CRM, Media Buying/Planning, Events/Sponsoring, Branding/Naming/Product Development, Packaging/Design, Strategy and Planning

Founded in: 2001

Network:

Employees: 1800

Awards: 367

Creative Work: 177

Clients: 24

The&Partnership

The Charlotte Building, 6 Evelyn Yard, (Off Rathbone Street)
London W1T 1QL
United Kingdom
Phone: (+44) 020 7462 8500
Email:
Johnny Hornby

Johnny Hornby

Founding Partner & Chairman

Phone: (+44) 020 7462 8601

Sarah Golding

Sarah Golding

CEO, UK

Phone: +44 (0)207 462 8519

Jess Burley

Jess Burley

Global CEO m/SIX, A Partner in The&Partnership
Nick Howarth

Nick Howarth

CEO, Europe

Phone: (+44) 020 7079 9745

Neil Goodlad

Neil Goodlad

Global CSO

Phone: (+44) 020 7462 8515

Christian  Hinchcliffe

Christian Hinchcliffe

Global CMO

Phone: (+44) 02070799845

Caroline Frith

New Business

Phone: (+44) 020 7462 8520

Toyota GR Yaris – Endless Exhilaration

The&Partnership today announces its latest spot for Toyota. ‘Endless Exhilaration’, the launch campaign for the new Toyota GR Yaris, is the story of a how Toyota’s landmark hot hatchback turns an everyday drive into an adrenaline-fueled adventure.

 

Following the launch of the GR Supra in 2019, GR Yaris is the second model in Toyota’s expanding GR line-up. No ordinary hatchback, the all-wheel-drive GR Yaris brings state-of-the-art technology to the road in its role as a homologation model for Toyota’s entry in the World Rally Championship (WRC).

 

Described by Top Gear magazine as “the best car we’ve ever driven”, Toyota’s lauded hot hatchback deserved a high-octane, blood-pumping campaign to match the hype. The&Partnership and Toyota Motor Europe enlisted the help of Toyota Gazoo Racing WRT team principal and former WRC driver, Jari-Matti Latvala, to star as the film’s protagonist.

 

Shot by Alberto Blanco, the campaign launches with a suite of assets that showcase the dynamic and exhilarating character of the GR Yaris. Joined by his niece for a mundane trip home, Jari-Matti’s enthusiasm comes alive as the car transforms an everyday drive into a journey to remember.

 

 

Incredible drone footage and dynamic camera angles capture Jari-Matti’s precision and skill behind the wheel whilst his niece plays the role of co-driver, joyfully reading pace notes as the pair enjoy the thrills injected into their drive by the 261 DIN hp 1.6L three-cylinder turbo engine.

 

“We set out to bring the excitement of rally racing into the everyday. That proved to be quite easy with a former rally driver at the wheel. Each time Jari-Matti stepped on the gas for a new take we saw nothing but smiles. Mission accomplished.” said Guus Ter Beek and Tayfun Sarier, senior creatives at The&Partnership.

 

Whilst shooting the campaign in Croatia, Jari-Matti Latvala likened the lively atmosphere on set of his first ever advertising shoot to his competitive rally driving experience: “When it’s action time you really need to be on it. It’s been good fun with great people…if I get another opportunity, I will come back”.