Title | The Price of Equality |
Agency | Phantasia | Wunderman |
Campaign | The Price of Equality |
Advertiser | Scotiabank |
Brand | Scotiabank |
Date of First Broadcast/Publication | 2018 / 5 |
Business Sector | Banking, Finance, Law & Insurance |
Philosophy | Peru is the country of Latin America with the highest wage gap between men and women: 29.2%. We intervene the price of products and services from our affiliated stores all around the country, so that when our female clientele bought them, they would be worth 29.2% less. A special percentage discount to all our female clients for the gender wage gap that still exist in Peru. |
Media Type | Case Study |
Length | |
Chief Creative Director | Jose Aburto |
Head Of Art | Augusto Landauro |
Creative Director | Diego Sugai |
Copywriter | Diana Flores Luna |
Art Director | Diego Izquierdo |
Designer | Miguel Ucañan |
Illustrator | Rolando Aquije |