Contact Information

Bay99 – A WPP Campus, The ORB, 6th Floor, A Wing, JW Marriott Sahar, Village Marol, Andheri (E),
Mumbai 400099
India

Rohini Saldanha

Rohini Saldanha

Director - Corporate Communications South Asia

Basic Info

Core Competencies: Digital, Mobile, Social Media, E-Commerce, SEO, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Market Research/Consulting, Marketing Technologies/Analytics, Corporate Communication, Recruitment/Motivation, Events/Sponsoring, Branding/Naming/Product Development, Publishing/Print/Custom Publishing, Strategy and Planning, Others, Healthcare, Financial, Technology, Online services, B2B, Institutional/Public Interest/Nonprofit, Retail, Entertainment, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer, Multicultural, Teens/College, Seniors, Women

Founded in: 1929

Network:

Holding: WPP Group Plc (London, United Kingdom)

Awards: 60

Creative Work: 90

Core Competencies: Digital, Mobile, Social Media, E-Commerce, SEO, Marketing/Creative Services, Shopper Marketing/Point of Sale/Sales promotion, Direct/Tele/Database Marketing/CRM, Market Research/Consulting, Marketing Technologies/Analytics, Corporate Communication, Recruitment/Motivation, Events/Sponsoring, Branding/Naming/Product Development, Publishing/Print/Custom Publishing, Strategy and Planning, Others, Healthcare, Financial, Technology, Online services, B2B, Institutional/Public Interest/Nonprofit, Retail, Entertainment, Beauty, Fashion, Luxury Goods, Travel and Tourism, Consumer, Multicultural, Teens/College, Seniors, Women

Founded in: 1929

Network:

Holding: WPP Group Plc (London, United Kingdom)

Awards: 60

Creative Work: 90

Wunderman Thompson South Asia

Bay99 – A WPP Campus, The ORB, 6th Floor, A Wing, JW Marriott Sahar, Village Marol, Andheri (E),
Mumbai 400099
India
Rohini Saldanha

Rohini Saldanha

Director - Corporate Communications South Asia

Wunderman Thompson South Asia’s 21 Times Health

 

Wunderman Thompson South Asia’s 21 Times Health

~ 21 ways in which consumers are relooking at health, pharma & wellness ~

 

Wunderman Thompson South Asia’s report titled ‘21 Times Health’, is an incisive look at the effects of the coronavirus disease pandemic and the resulting lockdown on the health, pharma and wellness categories.

 

As the world slowly inches back to normal, many categories will find themselves being redefined.  Studies show that 21 days is the minimum time required to change a habit. With the extended lockdown, the Indian consumer has got more time than that! And with a strong emotional and economic motive to boot! For many categories, the day the lockdown lifts will be ‘Day 1’ in many ways. 21 Times Health is a look at some trends that can help us get ready for that day.

 

The team at Wunderman Thompson South Asia conducted a lockdown study among Indian households in 32 cities in 15 states* to capture their changing mindsets and behaviours around health, pharma and wellness, besides speaking with various brand and field experts to corroborate the findings. Inputs that found their way into this project also included, various COVID-19 reports compiled by different Wunderman Thompson offices around the world, reports by research agencies like Kantar, experts opinions, articles from various publications, studies on global financial crisis in 2008 and so on.

           

Tarun Rai, Chairman and Group CEO, Wunderman Thompson, South Asia, said, “There is no doubt that the COVID-19 pandemic is unlike anything we’ve seen before. And unlike some of the crises we have witnessed in the past few decades, this will have a much deeper impact on not just the economy but also on society. There is an urgent need, therefore, to rethink, relook at emerging data, and reload for the future. This health & wellness category report is our attempt to do just that. We hope it helps our partners to navigate through this crisis and come out stronger as they emerge into the post-COVID world.”

 

Commenting on the report, Ajeeta Bharadwaj, National Planning Director, Wunderman Thompson India,said, “The COVID-19 pandemic is making structural changes in mindsets and marketplaces, alike. It is changing the hierarchy of benefits and crash-coursing the education of certain categories, it is forcing a rethink on the way things are made, stacked & served and digitizing behaviors at a scale that would have been hard to imagine. 21 Times Health is an attempt to identify these shifts and the opportunities emerging from them, so that brands can reconfigure their relevance and emerge stronger.”