Insights from Mekanism

Jack Link’s — the jerky brand that continues to give us endless variations of “Messin’ With Sasquatch” videos — debuted an additional creative approach starting in 2014, with “Hangry Moments.” Similar to Snickers’ “You’re not yourself when you’re hungry,” the “hangry” premise is that hunger … read more

Muscle Milk is showcasing its connection with NBA superstar Stephen Curry while trying to forge connections with more everyday athletes in a "Stronger Every Day" message that breaks Tuesday.Mr. Curry, of course, helped lead the Golden State Warriors to last year's NBA title and break the lea… read more

Mekanism is getting more aggressive on the expansion front, and is now opening a Chicago office.The 125-person shop, which has production roots but has grown into a full-service agency, now has four offices. The Chicago office, located in the West Loop, officially opens today and is the seco… read more

Customers at Arby's new Times Square location recently got a big surprise when they went to refill their sodas: an impromptu performance from Saturday Night Live's Jay Pharoah.The SNL star, who has appeared in his share of satirical ads, quite literally popped up behind the screen of Pepsi's… read more

Back in 2014, the White House rolled out a bold new campaign to help inspire not only awareness, but sweeping changes in the cultural attitude toward sexual assault on college campuses. "It's On Us" enlisted celebrities of all stripes, from Kerry Washignton, Connie Britton, and Common, to ca… read more