Basic Info

Founded in: 1895

Awards: 277


Contact Information

Akasaka Biz Tower, 5-3-1 Akasaka Minato-ku Granpark Tower, 9th Floor
Tokyo 107-6322
Japan
Phone: (+81) 0364414713

Contact this company

Hakuhodo Inc.

Akasaka Biz Tower, 5-3-1 Akasaka Minato-ku Granpark Tower, 9th Floor
Tokyo 107-6322
Japan
Phone: (+81) 0364414713

Are you looking for a specific type of agency?

Lets us help you create a long/short list of agencies that fits your need.

Submit Your Request

About the Agency Hakuhodo Inc.

Beginning as a unique advertising space broker in Tokyo in 1895, Hakuhodo has remained an innovator in the field of advertising for over 120 years.

At the heart of our work is a focus on understanding people better than anyone else. Original research incubated at the Hakuhodo Institute of Life and Living (HILL) in the 1980s sought to differentiate between a one-dimensional “consumer” and the “whole person.” For decades, the institute’s ideas have underpinned our work, laying a foundation for the development of some of the world’s best-known brands.

Insights from seeing the “whole person” ( sei-katsu-sha ) have inspired Hakuhodo’s pioneering creative work. In 1982 and again in 1993, we were awarded the Cannes Lions International Advertising Festival Grand Prix, and in 2003 we were one of only seven agencies worldwide, and the only one from Asia, to be awarded a Special Lion commemorating Cannes Lions’ 50th anniversary.

Our latest innovations center on big-data analysis. As we strive to see what moves markets and empowers brands, we have created our own Data Management Platform, which delivers rapid-fire marketing solutions by revealing a more complete picture of people, showing what drives their purchase behavior, and identifying how to reach them through the touchpoints of media.

At Hakuhodo, we believe that the best way to create a powerful brand is to work in partnership with our clients. Today, we have over 3,000 clients, some of which we have worked with for more than 60 years. From a growing network, which currently spans over 150 offices in 20 countries, we continue to innovate with integrated marketing solutions and cutting-edge creative work. 

Languages

There are so many to choose from: Français? Español? What does Hakuhodo Inc. prefer? Edit
Philosophy & Competitive Advantages

We believe that by working to know sei-katsu-sha better than anyone else, we are best able to build the bridges that connect clients, sei-katsu-sha and media.                                                                                          We believe that real solutions only come from a partnership relationship between agency and client — one in which we can fully examine the client's business, undertake in-depth discussions and take assertive action.

Network Description
The company is perhaps independent. If not, it can be edited here Edit
Want to make your company shine?
» Switch to a Starter Profile
Join
The Creative Industry Network

List your company among the leaders of the industry, promote your competencies, showcase your work & join an exclusive global marketing and creative industry network.

Submit Your Company