Press Releases - M&C Saatchi - M&C Saatchi Press Releases at en-us Copyright 2018 M&C Saatchi appoints new Chief Strategy Officer - Agency completes new management line-up with Raquel Chicourel, Head of Planning at Saatchi & Saatchi London -

M&C Saatchi has appointed Raquel Chicourel as its new Chief Strategy Officer, completing the new management line-up and marking the second key senior appointment by the agency’s CEO Giles Hedger since his arrival in July ’17.

Raquel’s appointment follows that of Kate Bosomworth, who starts on Golden Square on 8th January as Chief Marketing Officer.

Chicourel joins from Saatchi & Saatchi where she headed up its Strategy Department, reporting into Chairman and CSO Richard Huntington.

Chicourel, an award-winning strategist, will take up her new position in March. She will be responsible for thought leadership across the agency’s client base, as well as the evolution and application of Brutal Simplicity of Thought – the agency’s founding ethos.

Reporting into Giles Hedger, Chicourel will be one of five shareholders under the terms of the management buyout announced in 2016. She will work alongside fellow shareholders Giles Hedger (CEO), Justin Tindall (CCO), Tim Duffy (Group Chairman) and Tom Firth (Managing Director).

Prior to Saatchi Raquel honed her craft at BBH & AMV. She helped the agencies to win numerous Effectiveness, Cannes & D&AD awards, whilst co-ordinating both agencies IPA entries. More recently, she has won a further IPA Effectiveness award, a Cannes Lion and a YouTubeWorks Grand Prix for her work on Mattessons and has also secured numerous creative awards for her work on Homeaway. She is most proud, however, of nurturing a planning department built on equality with a high standard in strategy and creative output.

Giles Hedger, CEO at M&C Saatchi, said: “Raquel is a rare combination of reductive pedigree and expansive flair. She is the perfect embodiment of Brutal Simplicity of Thought as it enters its next chapter.”

Chicourel said: “For me personally this is one of those singular moments in life when a set of people with unassailable spirits invite you to push the reset button and shape the future of a well-known London agency.”

2018-01-05 00:00:00
M&C Saatchi has appointed Kate Bosomworth as its new Chief Marketing Officer - Board lead for ‘This Girl Can’ becomes first hire of new management team -

M&C Saatchi has appointed Kate Bosomworth as its new Chief Marketing Officer, marking the first appointment to the management team by Giles Hedger, CEO at M&C Saatchi.

Appointed to the Board of Sport England in 2013, Bosomworth has been board lead for the ground-breaking women’s campaign ‘This Girl Can’ since 2014 and has been instrumental in the creation and development of the hugely successful campaign. She is also on the UK Government’s Sport & Business Council.

After almost 20 years in the communications industry Kate has developed a reputation for driving brand and business transformation and is renowned for her energetic and fearless approach to work.

Kate built one of the most successful independent sports PR agencies in the UK and after almost 15 years at the helm of the agency she stepped back from Speed Communications in December 2016. She has been working with a select group of clients during 2017 focusing much of her time on the commercial development of women’s sport.

Giles Hedger, CEO at M&C Saatchi, said: “Kate has a formidable energy, a unique blend of experience, and all the irresistible charisma of an agency entrepreneur. I have long wanted her to be part of the team, and I know that the M&C Saatchi brand will be stronger and more famous in her expert hands.”

Kate Bosomworth, Chief Marketing Officer at M&C Saatchi, said: “M&C Saatchi is one of the biggest agencies in the world and I love the principles upon which the agency was built. My career has covered a wide range of sectors, not just commercial but the political sector too, which will help me to work closely with the agency’s strong history of clients but also bring a different and fresh perspective to the business, its offering and products. I am hugely excited about being part of this new chapter at the agency.”

2017-11-29 00:00:00
Zeitz Museum of Contemporary Art Africa Launches with Iconic Brand Identity - New logo and brand identity created by M&C Saatchi Abel for the museum -

The Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA) has been opened with a powerful brand identity to represent Africa’s newest cultural icon. Having been appointed the museum’s pro bono advertising agency, M&C Saatchi Abel developed the logo and brand identity to reflect the iconic status and symbolic importance of Zeitz MOCAA both for the continent and internationally.

Globally, the M&C Saatchi brand is synonymous with an endearing love of art. One of the agency’s original founders, Charles Saatchi, opened his eponymous London gallery in 1985 to exhibit his vast personal collection to the public. In South Africa, M&C Saatchi Abel’s collection of contemporary South African and African art is beyond just a body of art pieces, and is rather seen by the agency as a body of inspiration for the creative company.

“We believe that the museum’s branding should acknowledge and reflect the unique heritage of the original building, but should also be true to the powerful originality and diversity of the art that the museum houses,” says Ashraf Majiet, Creative Director at M&C Saatchi Abel.

The resulting solution is brutally simple: a graphic rendition of the 42 silos, representing the original building, but adaptable enough to be interpreted through different colourways, patterns and textures. The concept allows the logo to mirror the dynamic environment of the physical building, as well as the ever-shifting universe of contemporary African art itself.

From there, the building’s 42 silos formed the foundation grid for the unique font called Forty Two, which was meticulously developed for the museum – first by hand and then digitized. This font will be used to signpost everything from toilets to the restaurant in the iconic building.

The museum is housed in the transformed heritage listed Grain Silo building, repurposed by internationally acclaimed architect Thomas Heatherwick in the Silo District of the V&A Waterfront, Cape Town. Originally a grain storage complex dating back to 1924, its 42 silos and elevator building have been gutted, stripped and repurposed to house the most significant and biggest museum to open in Africa for more than one hundred years. What once stored 40,000 tons of grain will open its doors to showcase thousands of works by artists from Africa and its diaspora.


Stepan Martinovsky, Project Leader at Heatherwick Studios, said: “It’s heartening to see the building inspire creativity through the work of M&C Saatchi Abel and their unique and special approach to the branding of Zeitz MOCAA.”


Mike Abel, Founding Partner and Chief Executive of M&C Saatchi Abel, added: “The parallels and debates around the blurring of art and advertising are endless. But what is certain is that both are a reflection of a society at any given time. It is with this in mind that we view the role of art as fundamentally important to inspiring, challenging and building creative and original thought,”


In addition to being appointed the pro bono agency for the Zeitz MOCAA, M&C Saatchi Abel has endowed a permanent photography gallery – the M&C Saatchi Abel Gallery – within the museum.



2017-09-18 00:00:00
M&C Saatchi Opens in Mexico City M&C Saatchi, the world’s leading independent communications network, is to launch its latest office in Mexico City.


The M&C Saatchi Network has a unique ownership model, with partners in each office having a significant equity holding in their business. Alvaro Dopico, CEO, and Manolo Techera, CCO, are the two equity partners at M&C Saatchi Chilanga. They join the M&C Saatchi network from the highly awarded Marcel and prior to that, JWT. Manolo has been president of the Creative Circle and has served on Cannes Lions juries.

M&C Saatchi believes in having as few offices as necessary, in line with its ‘Brutal Simplicity of Thought’ philosophy. The goal is to have offices in all major territories and geographies. Mexico, with its status as a top 20 in global advertising spend, achieves this goal for the network and brings the total to 26.


Manolo Techera, CCO at M&C Saatchi Chilanga,commented: “There aren’t many secrets in this business. All that really matters is a love for what you do. With M&C Saatchi, I found a passion for simple and powerful ideas. This is all we needed to hear and see to be persuaded to join.”


Alvaro Dopico, CEO M&C Saatchi Chilanga,added: ‘‘It’s an honour that M&C Saatchi has chosen myself and Manolo as their local partners in Mexico. Many agencies talk about integration but we will be fully integrated from the start. I can say this with absolute conviction.”

M&C Saatchi Chilanga will be launching with a publication of Brutal Simplicity of Thought.  How it has Changed the World.


Moray MacLennan, Worldwide CEO at M&C Saatchi, said: “We have a simple formula: The Right Market + The Right People = Success. Identifying the market is easy, finding people like Manolo & Dopico is the difficult part.”


M&C Saatchi was founded in 1995 when Maurice and Charles Saatchi, along with three other key executives, left Saatchi & Saatchi which they had built into the world’s largest advertising company, to start up a new Network.

2017-09-06 00:00:00
M&C Saatchi Launches East Midlands Trains Brand Refresh London. 3rd February 2016. M&C Saatchi has created an integrated campaign to drive the relaunch of East Midlands Trains establishing a stronger identity for the brand and deeper engagement with the passengers and communities they serve. he campaign, entitled, Trains on the outside. People on the inside, will run from 3rd February, leading with regional TV. There will be three different TV ads running for several weeks; all based on heart-warming true stories and customer experiences of East Midlands Trains’ service.

With East Midlands Trains having reached a key milestone in successfully negotiating an extension to its franchise, M&C Saatchi, along with partner agencies LIDA and Blue449, were tasked with creating a new marketing initiative to refresh the brand, drive awareness and ultimately increase passenger volumes.

This new integrated campaign sees M&C Saatchi convey the message that East Midlands Trains has evolved significantly as a business, moving from a traditional rail operator approach which focuses rigidly on infrastructure and logistics to being genuinely customer service-led. The TV ads highlight this through charming animated stories, detailing the compassionate values that EMT employees have, and are encouraged to act on. The first of the TV ads affectionately retells the real-life story of a child leaving their teddy on a train and becoming very upset. After seeing this, an East Midlands Trains employee replaces the lost teddy with a similar one she happens to have at home.

The campaign will also run across print, radio, online, social and OOH.

Kate Squires, Group Marketing Manager at East Midlands Trains, said: “We’ve recently announced that our franchise will be continuing to at least March 2018 and as part of that, we’re investing around £13 million in a package of customer improvements. It’s really important to us that our customers know how much we value them and the ways in which we can make their travelling experience a whole lot more enjoyable. We have some great people at East Midlands Trains, and by working with M&C Saatchi, we’ve managed to get across some important messages about our people and the service we offer to our customers.”

Matt Hennell, Senior Account Director at M&C Saatchi, said: “As so many of us would agree, a great day should start with a great train journey, and with East Midlands Trains this is often the case. With this relaunch we wanted to encapsulate this while bringing to life the friendly characteristics of the East Midlands Trains brand and service. Having heard so many of the warming experiences people have had with this service, it was hard to single out which to focus on. But these three stories stood out, each having a particularly warm and human aspect to them.

This is the first ATL campaign since 2011 following M&C Saatchi winning the East Midlands Trains advertising account in April 2008. 

2016-02-03 00:00:00
M&C Saatchi UK Management Buys 30% of UK Ad AGENCY London, Date 14th January 2016. Five of the management team at M&C Saatchi have announced they are buying a 30% equity stake of the UK ad agency for an undisclosed sum, following agreement with the M&C Saatchi Worldwide board and the plc board.


The five directors are: Chairman Tim Duffy, CEO Tom Bazeley, Chief Creative Officer Justin Tindall, Chief Strategy Officer Gaby Bell and Managing Director Tom Firth.


This investment follows the appointment of Justin Tindall as Chief Creative Officer, and the deal reflects the entrepreneurial spirit which is at the heart of the M&C Saatchi brand.


The M&C Saatchi network is a federation of entrepreneurs who share in the ownership of the agencies they run.  Financially structuring the London office in this way brings the UK into line with the rest of the network. M&C Saatchi experience and results show that this model correlates with business performance and a more entrepreneurial culture.


Tim Duffy, Chairman at M&C Saatchi UK Group, said: “In 2015 we won 17 new clients and lost three, increasing our revenue by 5.2% on 2014. We know that when the management team takes ownership the agency’s performance improves. With the huge personal dedication of our team, who are imbued with a new energy as a result of this deal, I am confident that 2016 will be even more successful and am excited at what the future holds.”


Moray MacLennan, Worldwide CEO at M&C Saatchi, said: “The basis for M&C Saatchi’s success worldwide has been simple and consistent: the right people, fully motivated, with the freedom to operate that only ownership can bring. This is now in place in London”.

London, Date 14th January 2016. Five of the management team at M&C Saatchi have announced they are buying a 30% equity stake of the UK ad agency for an undisclosed sum, following agreement with the M&C Saatchi Worldwide board and the plc board.

The five directors are: Chairman Tim Duffy, CEO Tom Bazeley, Chief Creative Officer Justin Tindall, Chief Strategy Officer Gaby Bell and Managing Director Tom Firth.

This investment follows the appointment of Justin Tindall as Chief Creative Officer, and the deal reflects the entrepreneurial spirit which is at the heart of the M&C Saatchi brand.

The M&C Saatchi network is a federation of entrepreneurs who share in the ownership of the agencies they run.  Financially structuring the London office in this way brings the UK into line with the rest of the network. M&C Saatchi experience and results show that this model correlates with business performance and a more entrepreneurial culture. 

Tim Duffy, Chairman at M&C Saatchi UK Group, said: “In 2015 we won 17 new clients and lost three, increasing our revenue by 5.2% on 2014. We know that when the management team takes ownership the agency’s performance improves. With the huge personal dedication of our team, who are imbued with a new energy as a result of this deal, I am confident that 2016 will be even more successful and am excited at what the future holds.”

Moray MacLennan, Worldwide CEO at M&C Saatchi, said: “The basis for M&C Saatchi’s success worldwide has been simple and consistent: the right people, fully motivated, with the freedom to operate that only ownership can bring. This is now in place in London”.


2016-01-14 00:00:00
M&C Saatchi Launches TfL’s One Risk Road Safety Campaign - Interactive TfL campaign shows road users when it comes to road safety, one risk is one too many -

London. 6th November 2015: M&C Saatchi has unveiled an integrated campaign for Transport for London, targeting all road users with its One Risk message running until next spring. 

With the insight that we make 35,000* decisions each day, the TfL campaign encourages road users to appreciate that although many decisions are minor, making a bad one just once on the road is one risk too many. Whether that’s driving too fast, checking your phone or pulling out at a junction, all it takes is one bad decision to change a life.

An interactive film invites users to test their decision-making prowess with a selection of conundrums. Initially choosing between everyday choices such as ‘tea or coffee’ or settling for either ‘dinner or a film’ sets the theme of making snap inconsequential decisions.

30 seconds in, users are presented with decisions made on the road such as ‘wait or go’ and ‘fast or slow,’ before being ambushed with the hard-hitting consequences resulting from just a single incidence of dangerous road behaviour – ‘stitches or crutches,’ ‘brain damage or paralysis,’ and ‘nightmares or guilt.’ 

TfL and M&C Saatchi’s One Risk campaign aims to make viewers think twice about their behaviour on the road. 

The film runs throughout November and is supported by a campaign of radio, print and online media, planned and bought by MEC London.

Miranda Leedham, Head of Marketing Operations at TfL, said: “Much like drink driving is now sociably unacceptable, careless and dangerous road behaviours need to be considered in the same way. It only needs one person taking one risk to affect so many lives, and if this campaign ensures a single road user thinks twice, it will be worth it.”

Luke Boggins, Creative Director at M&C Saatchi, said: “The opportunity to change road user behaviour with creative work is one we relish working with TfL. The simplicity of the ‘One Risk’ campaign will resonate with everyone who’s told themselves they only behave dangerously on the road the odd time or once.”

- Ends - 

For more information, please contact:

Sarah Owen, Naomi Roberts or Patrick Williams at Pumpkin

T: 020 7287 2007 E:;;

About M&C Saatchi UK Group:

M&C Saatchi UK Group comprises of the following divisions: M&C Saatchi, LIDA, M&C Saatchi Mobile, M&C Saatchi Sport & Entertainment, M&C Saatchi PR, M&C Saatchi MILK, M&C Saatchi Merlin, Human Digital and The Source.

M&C Saatchi is a Campaign Top 10 UK Advertising Agency 2014

M&C Saatchi UK Group is an Econsultancy Top 10 UK Digital Marketing Agency 2014

LIDA is Campaign Customer Engagement Agency of the Year 2013 & 2014

M&C Saatchi Sport & Entertainment is PR Week Mid-sized Consultancy of the Year 2013.

*Bad Moves: How decision making goes wrong, and the ethics of smart drugs; Barbara Sahakian and Jamie Nicole LaBuzetta 

2015-11-06 00:00:00
NatWest shows a light hearted take on the agony of managing the household bills with new Reward Account campaign London. 27 October 2015. M&C Saatchi and Rapier have created a fully integrated campaign for NatWest which celebrates the launch of its new Reward Current Account, offering customers 3% back in Rewards on their household bills. 

The campaign started with trailer activity on Thursday 22nd October. This led up to the launch of the campaign on the 25th October as part of a featured advertising break on Channel 4, during the hit drama series, Homeland. It also screened during the premier of the new James Bond film Spectre. OOH, digital OOH, social media, in branch, digital display and press activity will also go live across the following week with social experiential and digital editorial content breaking across the months of October and November.

The campaign targets households who pay their bills by Direct Debit. With the new Reward current account they will receive 3% back in Rewards on 7 of their household bill payments, for just £3 per month.

Many competitor accounts offer complex, variable rewards across a number of platforms. Customers have to jump through hoops or change their behaviour to earn their rewards. The new Reward Account rewards people where it matters - by offering one great rate across the 7 household bills.

The campaign has at its heart a single Dad and his three kids. We see this warm, lovable Dad juggling the needs of his family while trying to keep on top of managing the impact of his household bills – from switching off the bathroom light that’s been left on, to closing the open fridge door after his son.

Jason Lawes, Creative Director at M&C Saatchi, said: “I think NatWest is the bank that understands real family life better than any other. So by offering their customers a straight forward 3% back on household bills, they are offering them real value where it really matters. I mean, who doesn't get annoyed when someone keeps leaving the loo light on?”

Chris Marsh, Brand and Marketing Director at NatWest, “People often feel like they’re not getting value from their banks and most rewards programmes are notoriously complicated, which is why we’re really excited to launch an account that helps our customers where it matters most – a simple 3% back on their household bills." 

Credits: M&C Saatchi

Title/Project - Reward Account Launch

Brief - To launch the new NatWest Reward Account

Agency - M&C Saatchi

Agency contact - Nick Manson

Agency contact job title - Senior Account Director

Client name - Alexandra Page and Verity Jackson

Client job title - Marketing Manager and Senior Marketing Manager, Brand Advertising

Copywriter, Art Director - Jason Lawes (TV); Paul White and John Peacock (Wider Campaign)

Planner/CSU Director - Gabrielle Bell (Head of Strategy); Ollie Latham (Planner)

Designer* - Jonathan Muddell

Photographer** - Alex Telfer

Photographer's agency** - Peter Bailey Company

Media agency - Zenith Optimedia

Media planner - Lisa Michael

Production company*** - Gorgeous

Director - Vince Squibb

Audio Post Production - Grand Central

Post Production - Glassworks

Exposure (media channels) - TV (including launch partnership with Channel 4); OOH; DOO; Social Media; Social Content; Editorial Content; Press


Credits: Rapier (Branch literature, In-branch and window posters, Direct comms, eCRM comms)

Agency - Rapier

Agency contact - Marelize Ellis

Agency contact job title - Senior Account Director

Client: Branch team - Katie Swindell, Rebecca Emmerson and Rebecca Burt

Client job title - Senior Marketing Manager, Marketing Manager and Senior Manager, Branch Marketing

Client: Current Account team - Fran Bettesworth and Fiona Sneddon

Client job title - Senior Marketing Manager and Senior Marketing Manager, Current Accounts Marketing

Planning Director - James Champ

Executive Creative Director - Elspeth Lynn

For more information, please contact:

Sarah Owen or Patrick Williams at Pumpkin

T: 020 7287 2007 E:;

About M&C Saatchi:

M&C Saatchi is built on one enduring philosophy: Brutal Simplicity of Thought.

M&C Saatchi UK Group consists of best-in-class specialists that each focus on a slightly different part of the marketing mix: M&C Saatchi, LIDA, M&C Saatchi Clear, M&C Saatchi PR, M&C Saatchi Merlin, M&C Saatchi Sport & Entertainment, M&C Saatchi Mobile, Audience and The Source.

Specialists who operate independently but all under one roof, part of a single culture and company.

About Rapier:

Rapier. We are a Customer Agency.

Our purpose is to create sustainable customer relationships resulting in commercial success for our clients and happier customers. 

2015-10-27 00:00:00
M&C Saatchi Creates New High Flying Rugby Ad for NatWest London. 15th October 2015. M&C Saatchi has created an intense advertisement for NatWest, breaking new boundaries for rugby and hoping to entice more people into the sport, in a year where it is taking centre stage in Britain. 

The film targets rugby fans and people who are yet to truly engage with the sport. Entitled ‘The Flying Winger’, the film sees Welsh rugby legend Shane Williams throwing a rugby ball out of a microlight thousands of feet in the air. Extreme Sports enthusiast, Gary Connery, then completes the first legal jump from a microlight in a wing suit to make a spectacular catch in free fall.

Teaming up with the Extreme Sports Channel to help push out the film, M&C Saatchi and NatWest wanted to bring rugby into new territories. Moving away from the typical expensive rugby ad, M&C Saatchi is hoping it can get just as much cut-through as the official Rugby World Cup sponsors with these ground-breaking rugby stunts.

Sam Ball, Creative Director at M&C Saatchi, said: “It doesn’t look like advertising, it doesn’t feel like advertising, and for that reason people are more likely to take notice. Often you look at an idea and think: ‘I wish we made that’ – well with this one we did.”

M&C Saatchi is also creating another Extreme Sports rugby film, featuring Lewis Moody and entitled ‘The Fastest Interception’, due to come out just before the final of the Rugby World Cup.

Overall there will be a total of six executions, which include two main films, two teasers and two making of films. The films will run across social media channels, including Facebook, Twitter and YouTube. 


For more information, please contact:

Sarah Owen or Patrick Williams at Pumpkin

T: 020 7287 2007 E:;

About M&C Saatchi:

M&C Saatchi is built on one enduring philosophy: Brutal Simplicity of Thought.

M&C Saatchi UK Group consists of best-in-class specialists that each focus on a slightly different part of the marketing mix: M&C Saatchi, LIDA, M&C Saatchi Clear, M&C Saatchi PR, M&C Saatchi Merlin, M&C Saatchi Sport & Entertainment, M&C Saatchi Mobile, Audience and The Source.

Specialists who operate independently but all under one roof, part of a single culture and company. 

2015-10-15 00:00:00
M&C Saatchi get ‘INSPI(RED)’ in Istanbul - Global network continues to expand its portfolio -

M&C Saatchi has acquired a minority stake in INSPI(RED), an advertising agency based in Istanbul, Turkey, and formed a new agency: M&C Saatchi Istanbul. 

Alp Üstüngör, Agency Head and Founding Partner 


The team leading M&C Saatchi Istanbul will be: Alp Üstüngör, Agency Head and Founding Partner, Arzu Sami, Group Director, Tolga Üstüngör, Creative Director, and Kanıt Erdogan and Ismail Erüstün, Art Directors.

The new agency will continue to work with INSPI(RED)’s established roster of global clients, including Vodafone and HP, as well as local clients such as Kahve Diyarı, Forum Ístanbul and Ístanbul Büyüksehir Belediye.

Moray MacLennan, Worldwide CEO at M&C Saatchi, said:  “Our strategy is to be in key strategic locations with like minded people. The Turkish market is increasingly important to multi-national clients and with Alp we have not only a creative entrepreneur of the highest quality, but someone who believes in making an impact on the world.”

Alp Üstüngör at M&C Saatchi Istanbul, added: “We believe that this partnership will take us to a unique environment where we will not lose the values that made us, but instead grow, especially in digital and mobile.”

With such a young and tech-conscious population, Turkey has been moving in the direction of a start-up hub for years, with innovative technology and unique ideas emerging in Istanbul before anywhere else in the world.

These trends have been recognised by international capital firms, who have taken a strong interest in Turkey’s start-up scene, specifically identifying the massive opportunity of mobile within the country, propelling technology and innovation into becoming some of the leading industries in Turkey.    

With existing offices in Beirut and Abu Dhabi, the opening of M&C Saatchi Istanbul will further bolster the global network’s portfolio in the region. The launch of M&C Saatchi Istanbul follows M&C Saatchi’s other 2015 investments in Ben-Natan Golan, Tel Aviv, and Santa Clara, São Paulo.

2015-07-09 00:00:00
M&C Saatchi poised to scoop healthy-living briefs Feb. 12, 2015--Campaign UK--By Gurjit Degun

Public Health England is set to appoint M&C Saatchi to launch its Living Well brand and manage its Smokefree campaign.

M&C Saatchi beat Abbott Mead Vickers BBDO, DLKW Lowe, McCann London and Now, which partnered with Kindred.

The process kicked off in November last year and was handled by the Crown Commercial Service.

Once the commercial contract has been signed, M&C Saatchi will be tasked with creating work targeting 40- to 60-year-olds around smoking, drinking, eating well, exercising, stress and sleep.

The Smokefree account was previously handled by Dare and Now.

In September last year, the two agencies created an ad for the government’s Stoptober campaign that featured Paddy McGuinness and Al Murray.

Dare, whose predecessor MCBD won the Department of Health’s anti-smoking account in 2007, has partnered with Now on the strategy elements of the campaign since 2012. Dare, which is not on the government roster, did not repitch for the business.

A PHE spokeswoman said: "We have not yet appointed an agency for the Live Well brief. We have identified M&C Saatchi as a preferred supplier and will now enter into a period of commercial negotiation."

Separately, M&C Saatchi has promoted Camilla Kemp, a managing partner, to the role of chief operating officer. Clare Willetts, a business director, replaces her as a managing partner. Tom Bazeley, the chief executive, said that he is creating a "smaller, tight-knit man­agement team".

This article was first published on

2015-02-12 00:00:00
Idris Elba, M&C Saatchi and TouchCast Team Up to Tackle Ebola with ‘Africa United’ campaign M&C Saatchi London and interactive video agency TouchCast, in partnership with KYNE, freuds, Green Door Pictures and RadicalMedia, have unveiled an integrated campaign for the Centers for Disease Control and Prevention (CDC) Foundation to raise global support for health workers battling Ebola and encourage people to donate towards the fight against the disease.

Launched during the official draw for the Africa Cup of Nations football championship, the campaign is running on TV, radio and OOH in West Africa with the support of sport and health organisations, while also being seeded online.

The centrepiece of the campaign is a pair of short films – ‘We’ve Got Your Back’ and ‘West Africa vs. Ebola’ – created by Matt Roach and David Lawrie at M&C Saatchi, in partnership with Paul Field and Edo Segal at TouchCast. One stars the actor, Idris Elba (The Wire, Luther, Mandela: Long Walk to Freedom), while the other features a number of well-known footballers of African descent, including Yaya Touré (Manchester City and Ivory Coast), Patrick Vieira (Ex-Arsenal and World Cup winner) and Carlton Cole (West Ham United).

The goal of the film and poster campaign is to end the stigma surrounding health workers in West African countries. Interactive ‘touchcasts’ of both films allow users to discover individual health workers’ stories, find out more about the disease and donate to the cause.

'The team from M&C Saatchi and TouchCast provided the creative spark that has really brought this campaign to life. It was great working with them on this critical project.' Idris Elba commented. 'I am in awe of the bravery of these health workers who put their lives at risk day in day out to stop the spread of this terrible disease. My hope is that in some small way the creation of this campaign will ensure that these workers get the support they need and that the key messages are delivered to people on the ground to help them in their fight. #WeveGotYourBack. We will support you.'

2014-12-04 00:00:00
M&C Saatchi Creates Emotive Christmas Campaign for The Silver Line Charity M&C Saatchi has unveiled a creative Christmas campaign for The Silver Line helpline charity after research has shown more than a million older people in the UK suffer the pain of loneliness all year round. The online video is aimed to raise awareness of the charity’s work in supporting lonely older people and drive donations during the Christmas period.

The film features an older man called Leslie Rocker, who is actually a Silver Line caller himself, getting ready for Christmas. At the same time a younger family are seen to be playing and wrapping up presents. As the video progresses it would seem the younger family and Leslie – otherwise known as Grandpa – are soon to meet. But video ends with Leslie looking out of the window as the younger family go next door, highlighting his loneliness.

The charity was set up by British journalist and television presenter, Esther Rantzen and the campaign is targeted at people who donate at Christmas – in particularly people who value getting together with their families and friends at this time of year.
Esther Rantzen, the Founder and President at The Silver Line, said: “We knew loneliness existed in this country, but the extent of this epidemic of loneliness and isolation suffered by people over 65 has shocked and alarmed us. We wanted to use a real example showcasing the important work we do to influence others to take note.”

Jason Lawes, Creative Director at M&C Saatchi, added: “This is a powerful campaign for an incredibly important cause. When people come together with family and friends this Christmas it’s vital to remember those who are lonely.”

In addition to the only free confidential helpline for older people which is open 24/7, The Silver Line has trained more than 850 volunteers to become Silver Line Friends, making regular befriending calls to more than 1100 older people. The Silver Line has set up Silver Circles, conference calls for several like-minded people who want to chat in a group and Silver Letters for people who like to write and receive hand-written letters and who may be hearing impaired.

2014-11-27 00:00:00
M&C Saatchi make ‘Penny for London’ look easy1peasy M&C Saatchi has played a central role in bringing the world’s first city-wide contactless payment giving scheme – ‘Penny for London’ – to life. The innovative new micro-donation scheme, which allows Londoners to donate as little as 1p every time they make a contactless payment, was launched by Mayor of London, Boris Johnson.

M&C Saatchi has worked on the scheme on a pro bono basis since the inception of the idea, and has developed all the branding, design, and logos for the campaign.

An integrated campaign – created by M&C Saatchi – will run across the Transport for London network, including a bus wrap, and in press, radio, digital, social media and online to raise awareness of the initiative and encourage Londoners to sign up.

Richard Alford, MD at M&C Saatchi, said: “This campaign represents a revolution in charitable fundraising. We are immensely proud of the new Penny for London brand, and it is an honour to be helping the Mayor’s Fund for London extend its reach and engage with Londoners, while above all increasing support for each of its charities.”

Throughout the initiative M&C Saatchi has worked to ‘own the penny’, with the familiar British coin appearing in all creative. In a play on words the campaign also sports the hashtag, #easy1peasy, further underlining the campaign’s association with the penny.

Matthew Patten, CEO at the Mayor’s Fund for London, added: “What could be more brutally simple than Penny for London? With this campaign London is leading the way for the rest of the world in maximising contactless technology to aid social welfare schemes. With Transport for London having just rolled out contactless payment across the network, now is the perfect time to be launching this initiative.”

Boris Johnson, Mayor of London, commented: “Penny for London is a big, bold idea that will revolutionise the way we give to charity. Enabling people travelling around the city to pool their pennies could potentially add up to hundreds of thousands of pounds.”
Funds raised will be distributed to a wide range of London charities and organisations working with disadvantaged young Londoners in the Capital.

Londoners can opt in via their smartphone or desktop at

2014-10-30 00:00:00
M&C Saatchi and Ribena Bring Iconic Blackcurrant Characters to Britain’s High Streets in £2.5m Campaign M&C Saatchi has unveiled an outdoor campaign for Ribena supporting the brand’s core squash range, starring the iconic Ribena Berries in an urban setting for the first time. The activity is part of an overarching £2.5million campaign.

Launching on 20th October, the outdoor work will run in key cities across the UK. The campaign, which sports the strapline ‘Bring on the berries’, will support the classic Blackcurrant Ribena while the brand also launches a Mango and Lime flavour cordial.

Hannah Norbury, Ribena Marketing Director, said: “This renewed support for our Ribena core range is set to help generate growth and sales within the squash category. At Lucozade Ribena Suntory Ltd we are dedicated to not only offering shoppers great tasting products, but also ensuring these are backed up with support and investment that will drive growth.”

Camilla Kemp, Managing Partner at M&C Saatchi, added: “We’re delighted with the work. The Ribena berries embody the brand’s playful personality perfectly and they’re a great way to remind people how much they love Ribena.”

2014-10-20 00:00:00
The could-be-true story of Ballantine's 15th October 2014: Ballantine's, the world’s No. 2 Scotch whisky and part of the Chivas Brothers family of brands, today releases a humorous film portraying what could have happened if Ballantine’s had taken an alternative and unexpected path through its near 200 year history.

Part of the campaign to amplify the brand’s global position, Stay True, Leave An Impression, this content aims to highlight Ballantine’s vibrant personality and commitment to the values of its founder, George Ballantine, since 1827.

Conceived and produced by M&C Saatchi London, The Could-Be-True Story of Ballantine’s takes viewers on an unpredictable and humorous journey through a world of fictional products, including Ballantine’s Finest Pickled Eggs (aged 10 years) and QR-code bottles, with a dose of dubstep thrown in for good measure, illustrating what could have happened had Ballantine’s not stayed true to founder George Ballantine’s vision. Aspects of the brand’s true heritage are revealed along the way, with a second, complementary film – The Stay True Story of Ballantine’s – also created for viewers to then recount the real history of Ballantine’s.

To drive engagement, a social media campaign will see the story opened up to the public, with Twitter users being asked at launch to suggest their own #CouldBeTrue ideas of things that Ballantine’s could have done, with Ballantine’s responding and sharing mocked-up designs of these suggestions. The campaign will also be shared across Ballantine’s global platforms and further amplified in key markets around the world, supported by a media outreach programme and seeding activity to “whet the appetite” of relevant bloggers and media through unique, direct mail gifts.

This new campaign is the latest in a series of successful marketing initiatives from Ballantine’s, which has seen the brand make a concerted effort to connect with consumers through digital media. This consumer engagement strategy is paying off, with Ballantine’s showing a strong performance* in key markets such as South Africa (109% annual growth), Brazil (51% annual growth), India (18% annual growth), and Poland (13% annual growth).

Ballantine’s Global Brand Director, Peter Moore, comments: “As a brand that prides itself on its reputation for innovation, we have long understood the potential that engaging, digital content provides, allowing us to connect with the modern whisky drinker. With these new films, we’re aiming to tell the story of Ballantine’s in a surprising and light-hearted manner, and one that is unexpected of a Scotch whisky brand. We are hopeful that this approach will capture the attention of our audience, showing them that whilst Ballantine’s is a well-established brand with a long history of tradition, we have a sense of humour and an individual style, making us a brand that remains relevant today.”

M&C Saatchi London, Global Client Director, Jeremy Hemmings, added: “We are hugely excited to launch this latest Ballantine’s Stay True campaign. We’ve had a great time delving into Ballantine’s rich history and using some creative licence to highlight just how the brand has always stuck to what they do best. The result of which is this engaging, humorous campaign that really showcases what Ballantine’s is all about – Staying True.”

M&C Saatchi Sport & Entertainment, the brand engagement arm of the M&C Saatchi Group, together with Ballantine’s digital agency, Work Club, will also be delivering a global BTL campaign that celebrates this Stay True Story.

2014-10-15 00:00:00
M&C Saatchi Unveils ‘That Sofa’ Stunt for NatWest Renowned comedian, Dom Joly, has directed a Trigger Happy TV-style hidden camera stunt – ‘That Sofa’ – as part of M&C Saatchi’s wider ‘Goodbye, Hello’ integrated campaign raising awareness of NatWest and the Royal Bank of Scotland’s commitment to fairer banking.

Using hidden cameras to film passers-by as they sit on and interact with a talking sofa – voiced and directed by Dom Joly – the 30” and 90” videos demonstrate the neglected feeling people experience when only new customers are given special treatment. While the sofa initially welcomes people warmly, lavishing them with gifts and jokes, it quickly loses interest when new customers stroll past.

Running across NatWest and the Royal Bank of Scotland’s Facebook, Twitter, and YouTube channels the initiative will launch this Monday 13th October. The video will also be incorporated as part of mobile-optimised rich media banners, with a YouTube homepage takeover planned for 24th October.

Derek Hemphill, Senior Marketing Manager at NatWest, said: “This campaign is all about demonstrating how we are putting loyalty and fairness first. The hidden camera stunt with Dom Joly is the perfect way to illustrate how customers feel about the unfair practice of always giving the best deals to new customers.”

Gabrielle Bell, Strategy Director at M&C Saatchi, added: “Digital allows us to push boundaries in banking communications, tangibly demonstrating what the promise to put fairness first really means for NatWest and RBS customers. Fairness can be quite an abstract concept, so we have positioned it against the unfair treatment that many people still experience in the form of our fickle and grouchy couch.”

The stunt was filmed at a London shopping centre.

2014-10-13 00:00:00
M&C Saatchi Appoints Lean Mean Fighting Machine’s Tom Bazeley as CEO M&C Saatchi has announced the appointment of Tom Bazeley, co-founder of multi-award winning digital agency Lean Mean Fighting Machine, to the role of Chief Executive Officer of the advertising agency.

Bazeley will be M&C Saatchi UK’s first CEO with a background in digital, and will take up his post on Monday 20th October. He will report to Lisa Thomas, CEO of M&C Saatchi Group.

Having founded Lean Mean Fighting Machine together with three colleagues – Sam Ball, Dave Bedwood and Dave Cox – from Tribal DDB, in 2004, Bazeley and his team sold the agency to M&C Saatchi in April 2014. The two agencies will formally merge on 20th October 2014 when the Lean Mean Fighting Machine staff moves in to Golden Square.

Under Bazeley’s leadership, Lean Mean Fighting Machine landed a raft of high profile accounts, including Unilever, De Beers, and Land Rover, while also taking home the UK’s first ever Digital Agency of the Year Lion at Cannes.

Lisa Thomas, CEO at M&C Saatchi Group, said: “Tom is a born leader. He has an irrepressible thirst for great creative work and the strength of mind to make a difference. His eagerness to do things differently and his entrepreneurial spirit are a good fit with our ethos.”

Tom Bazeley, CEO at M&C Saatchi, added: “Whilst we’ve yet to move in to Golden Square, everyone I’ve met, from the grads up to the seventh floor, has a clear hunger to do great things in the post-digital world. Armed with the spirit of Lean Mean Fighting Machine, it’s going to be exciting leading them into it.”

Tom Bazeley’s appointment follows the departure of Camilla Harrisson who stepped down as CEO in September 2014.

2014-10-09 00:00:00
TfL and M&C Saatchi Launch Safer Travel at Night M&C Saatchi and Transport for London (TfL) have unveiled an integrated campaign using ‘selfies’ to encourage young women to be safe when travelling at night, and to raise awareness of the dangers of using un-booked minicabs.

The Safer Travel at Night (STaN) above the line campaign runs across print, mobile, outdoor, social and bar media. The creative shows a series of selfies in the form of a timeline - with the first frames capturing a group of girls enjoying their evening. The haunting final images show the selfie taker subject to an attack - demonstrating the very real dangers of using illegal minicabs. The posters end with the strapline ‘Where will your night end?” driving home the powerful message.

Meanwhile, the social media campaign encourages people to pledge to never take an illegal minicab home, take a selfie when they are home safe, and upload it on Instagram, Facebook or Twitter - launching the hashtag #HomeSafeSelfie. A number of celebrities are already supporting the Safer Travel at Night and #HomeSafeSelfie campaign including London singer-songwriter, Little Nikki, and Cuckoo and Doctor Who actress, Holly Earl, who have already posted a #HomeSafeSelfie to their Twitter and Instagram followers.

Through Safer Travel at Night and #HomeSafeSelfie TfL wants to remind everyone that:

• A minicab that has a licence or sticker in the window (or a driver who has a badge) still needs to be booked in advance with a licensed minicab firm

• You should never take a minicab offered by a bouncer or someone in a high visibility jacket with a clipboard outside a venue

• A minicab driver that approaches you directly on the street is acting illegally

• If you approach a minicab directly, only the driver knows where you’re going, which isn’t safe

• If any of the above takes place your minicab isn’t booked and therefore is not safe and illegal

Miranda Leedham, Head of Marketing Operations at Transport for London, said; “Working closely with our policing partners we are committed to tackling illegal touting throughout the year and particularly over the busy festive period. Through this #HomeSafeSelfie social media campaign and print and online advertising we wanted to communicate with all young people travelling at night the dangers of using illegal minicabs in a medium they are most familiar with. We know it’s difficult to tell the difference between illegal and legal minicabs, so by highlighting the potential dangers via the relevance of the ‘Selfie’ phenomenon, this is a campaign people can be creative and interact with – at the same time as travelling home safely.”

Elspeth Lynn, Executive Creative Director at M&C Saatchi Group, added; “The #HomeSafeSelfie hashtag has the potential to launch a genuine movement in young Londoner’s behaviour, and beyond.”

2014-09-29 00:00:00
M&C Saatchi wins global launch of Konami stealth game Konami Digital Entertainment B.V. has appointed M&C Saatchi to the global launch of Metal Gear Solid V: The Phantom Pain; the most ambitious, most expensive game Konami has ever released.

Metal Gear Solid (MGS) is the iconic and landmark franchise created by the now legendary producer and director Hideo Kojima. Spanning over 25 years and a variety of formats beginning with the original Metal Gear on MSX through to PS4 and Xbox One, The Phantom Pain makes up the second and final part of Metal Gear Solid V Experience.

Targeting hardcore gamers and loyal MGS fans, and reaching out to a whole new generation of players, M&C Saatchi will create an immersive 360° campaign for the upcoming release of Metal Gear Solid V: The Phantom Pain. The biggest and boldest launch of the franchise, with an anticipated global media spend of £30m, M&C Saatchi’s brief spans communication and brand strategy, web design and build, film, outdoor, print, social, experiential, PR and CRM.

M&C Saatchi won the business in a competitive pitch run on both sides of the Atlantic including
LA-based Ayzenberg, London shop BETC and two other undisclosed agencies.

Metal Gear Solid V: The Phantom Pain will be released for PlayStation®3, PlayStation®4, the Xbox 360 games and entertainment system and Xbox One. Release date 2015.

Richard Alford, Managing Director at M&C Saatchi, said: ‘Launching a new game as important as Metal Gear Solid V is going to be brilliant fun and a huge challenge. This is a truly global franchise that whips up passions and prejudices wherever it goes. We can’t wait.’

Official Trailer E3 2014:

2014-08-21 00:00:00
M&C Saatchi scoops Doddle 'click and collect' service M&C Saatchi Group has been appointed to handle the launch of Doddle, a click and collect service being rolled out across major rail stations and shopping centres nation-wide.

The new initiative, which targets the fast growing online shopping sector, answers the rapidly increasing demand for click and collect services, allowing busy consumers to easily collect and return goods at their nearest Doddle shop. Notifications through SMS and email will alert customers when their parcels are ready for collection.

Doddle will open 300 new locations in the next three years, with many shops featuring changing rooms, designed to speed the returns process for clothing items. Open early until late seven days a week, the first six new Doddle shops will be situated at Westfield Stratford, and London Waterloo, London Cannon Street, Bromley South, Brighton and Chelmsford stations.

M&C Saatchi and M&C Saatchi PR will provide fully integrated marketing solutions for Doddle, from above the line communications, to social media, community management and experiential activity.

2014-06-26 00:00:00
Attention! Le Tour de France’: TfL heralds arrival of world’s greatest cycle race in London Transport for London has created a colourful integrated campaign celebrating the arrival of the iconic Tour de France cycle race in London, while raising awareness of travel options during the event.

Encouraging Londoners to plan travel in advance and look at alternate routes, the campaign includes the call to action ‘Know your travel options. Visit’

2014-06-11 00:00:00
BeatBullying calls on young people to join fight with viral campaign BeatBullying, the international bullying prevention charity, has unveiled a short film highlighting the unseen emotional injuries caused by cyberbullying, and calling on young people to join ‘The Big March’.

By presenting the often invisible scars of bullying as physical injuries, the campaign visualises the terrible reality of being bullied, while underlining the fact that many young people are suffering in silence.

The Big March will culminate in a petition to the European Commission calling for:

1) New laws to protect European children from bullying and cyberbullying

2) designated anti-bullying fund of €77m

3) European Day Against Bullying.

2014-06-11 00:00:00
The Brain Tumour Charity gets people thinking with mind control game... In a full day event at Westfield London on Monday 16 June, The Brain Tumour Charity will offer shoppers the chance to play ‘Mind Pong’, a two player game similar to Ping Pong.

Based on the iconic arcade game, Pong, this new creation has one significant difference: using breakthrough technology, Mind Pong is controlled by mind power alone, with no need for handheld controls.

Using electroencephalography (EEG) technology to read brain waves via a Velcro-attached headband, players can move the on-screen paddle up and down by simply concentrating (up) or relaxing (down) their mind.

The Brain Tumour Charity won use of the large-format, full-motion, digital out-of-home screen on Westfield's Eat Street, after entering Ocean Outdoor’s annual ‘Art of Outdoor’ competition. A £1 donation on the day will enable passers-by to try their hand at Mind Pong, while while volunteers will be on-site to provide more information about the charity.

2014-06-11 00:00:00
Lean Mean Fighting Machine joins M&C Saatchi Lean Mean Fighting Machine – the unconventional, multi award-winning digital agency founded in 2004 – has announced it will be joining the M&C Saatchi UK Group.

The digital specialists will be integrated into the heart of the flagship London office to create a formidable creative proposition.

The only UK agency to win Digital Agency of the Year at Cannes, Lean Mean Fighting Machine’s strategic move will see the whole agency – the founders, Sam Ball, Tom Bazeley, Dave Bedwood and Dave Cox and their entire staff – join M&C Saatchi from June 2014.
Lean Mean Fighting Machine’s portfolio of clients, which includes Unilever, De Beers and the newly acquired Land Rover account, will move to M&C Saatchi with the agency, where they will be able to take advantage of M&C Saatchi’s global footprint.

Tom Bazeley, Managing Partner at Lean Mean Fighting Machine, said: “It's only my wife's persistence that has stopped me tattooing the Lean Mean Fighting Machine logo up my arm. I love this agency like a weird adopted child, but after ten years the time feels right to mix things up a bit. Joining M&C Saatchi will allow us to keep our spirit but practice on a bigger stage. Just like Lean Mean Fighting Machine, M&C Saatchi is a challenger brand – albeit on a much grander scale – and it’s exciting to be jumping into the middle of such a well known agency.”

Lisa Thomas, CEO at M&C Saatchi UK, added: “Lean Mean Fighting Machine’s sense of adventure and innovation perfectly complement M&C Saatchi’s entrepreneurial spirit. Likewise, their industry defining skills across all digital channels will augment our extensive digital capabilities, allowing us to unlock more creative opportunities for our clients.”

Lean Mean Fighting Machine has produced award-winning work for a range of brands over the years including Virgin, Emirates, Unilever, Strongbow and Samsung. The agency was born with, what was then, a pioneering formula of getting traditional creatives to work alongside developers. M&C Saatchi UK Group has bought 100% of the digital agency.

2014-05-01 00:00:00
NatWest Captures ‘magic’ of Mobile Banking app NatWest has unveiled a heart-warming integrated campaign including a 40” TV ad – highlighting the ease and simplicity of its mobile banking app. The campaign – running across TV, OOH, Press, VOD, and Social – includes NFC enabled outdoor work, and an ‘immersion zone’ tunnel wrap at Waterloo station.

The 40” 'Magic' TV ad centres on a little girl’s belief that her mother has magical powers. Narrated by the child, the ad highlights the ways in which NatWest’s mobile banking app offers customers a fast, easy & secure way to bank on the move.

Rhidian Taylor, Head of Brand at NatWest, said: 'We think this is a charming campaign that will help raise awareness of the ease and convenience of our mobile banking app'.

Jason Lawes, Creative Director at M&C Saatchi, added: 'All children believe their mum is magic and our ad plays on that. Through the eyes of innocence we are able to demonstrate how Mum deals with life's little dramas using the NatWest Mobile Banking App as her secret weapon'.

2014-04-22 00:00:00
FCA appoints M&C Saatchi in its drive to protect consumers The Financial Conduct Authority (FCA) has appointed M&C Saatchi to a four-year communications framework following a competitive pitch.

M&C Saatchi will support the Communications and International Division in developing behaviour change campaigns to protect consumers, including activity to tackle investment fraud.

Zitah McMillan, Director of Communications at the FCA, said: “Our aim is to use communications alongside our other regulatory tools to help protect consumers. This is a new approach for the FCA and we have selected M&C Saatchi for its professional expertise and creativity. The agency’s extensive experience in developing behaviour change communications will be critical in helping us reach and influence consumers when they are facing particular financial risks.”

M&C Saatchi UK Group Chairman, Tim Duffy said: “We look forward to working with the FCA to create simple and powerful communications that cut through, change behaviour and make a real difference to consumer confidence.”

MediaCom will continue to provide media-neutral communications planning and related services with M4C buying media, while Saatchi Masius will support the takeover of regulation for consumer credit.

2014-03-26 00:00:00
TFL announces Poetiquette winners Transport for London announced the winners of its Travel Better London campaign with a presentation at Baker Street underground station. Successful entrants Toni Omitogun and Alex Bishop received framed prints of their poems, which will soon be published on posters across the transport network. The winning works of 'poetiquette' gently remind commuters not to over fill carriages, or play music too loudly - two simple acts of courtesy that make travel better for everyone.

2014-03-05 00:00:00
M&C Saatchi bags global DEMB account Extending its already solid relationship with DE Master Blenders 1753 (DEMB), M&C Saatchi is taking on the €150 million strategic global account for this large-scale coffee and tea company. DEMB is behind household brands including Douwe Egberts, L’OR, Senseo, Moccona, Merrild and Marcillia. The win follows a string of successful campaigns for the Moccona brand (DEMB’s premium instant coffee range in Australia), which has been driven by M&C Saatchi Sydney since 2007.

M&C Saatchi is tasked with developing global creative campaigns for brands including L’OR, Senseo, Moccona, Merrild and Marcilla and will manage creatives across the companies’ core markets; Australia, Spain, Belgium, Poland, Scandinavia and Thailand.

Fiona Hughes, CMO at DE Master Blenders 1753 said: ‘M&C Saatchi has demonstrated how their philosophy of Brutal Simplicity of Thought will benefit both how we work and the work that we will produce. I am delighted with their appointment.’

This commitment to simplicity was echoed by Moray MacLennan, Worldwide CEO at M&C Saatchi: ‘This is a significant win for M&C Saatchi Worldwide and we look forward to fulfilling the companies’ future ambitions across its coffee portfolio.’

2014-02-14 00:00:00
M&C Saatchi Appoints Elspeth Lynn, Award-winning ECD of Profero, as Executive Creative Director M&C Saatchi (UK) Group has appointed Elspeth Lynn to Group Executive Creative Director, following their search for a visionary, creative leader.
Elspeth joins from digital marketing agency Profero London where she has been Executive Creative Director since August 2009.
Elspeth will be charged with driving and delivering outstanding creative work across all M&C Saatchi Group companies and disciplines. Her brief will be to inspire the agency by demonstrating what is possible through harnessing creative innovation in new and traditional media, while remaining true to the core philosophy of Brutal Simplicity of Thought.
She will draw on M&C Saatchi’s iconic heritage, but will be bringing her own creative vision and leadership to produce award winning advertising while continuing to gear the agency up to all the new platforms and opportunities.
Elspeth’s unique combination of traditional and digital expertise will ensure that M&C Saatchi continues to deliver creative excellence across the group, now and in the future. She will work closely with Mark Goodwin, who will remain as Creative Director of the advertising agency and Nicky Bullard, Creative Director of LIDA.
At Profero Elspeth garnered many creative awards, including BIMA Agency of the Year 2011 and the Grand Prix at Creative Showcase Awards. She played a major role in winning its M&S, Barclays Stockbroker and ASOS Marketplace accounts.
Prior to Profero, Lynn spent 10 years at Zig, an agency she founded and built with two partners. She took Zig from a no clients, no staff start up, to a 130 person agency, quickly winning a range of high profile new business including Unilever, Virgin Mobile and IKEA. She expanded to Chicago in 2006, selling the business to Crispin Porter Bogusky in 2006.
Lisa Thomas, CEO M&C Saatchi (UK) Group, said: “Replacing Graham was always going to be very hard and it has taken some time. Elspeth’s experience and creative awards speak for themselves. We know that technology and advertising working together is the future and Elspeth has a rare combination of skills from both worlds. The interview process was extremely competitive, and we met some impressive people, but Elspeth’s creative drive and energy, coupled with her multi-platform expertise, made her the perfect person to drive the creative agenda across all M&C Saatchi Group disciplines.”
Elspeth Lynn said: “I am privileged to be able to join such a brilliant team. M&C Saatchi’s reputation for excellence, boldness and simplicity is hugely appealing. They could have easily gone for a much more familiar name than me, but M&C Saatchi does things differently, and for all the right reasons. They are trailblazing in their approach and scope, and I am looking forward to helping shape the company’s future.” 

Elspeth Lynn Biog/Awards
• Prior to founding Zig, Elspeth was Art Director at DDB, Ammirati and Puris and Lowe Roche, before which she was a Vice President at Leo Burnett, winning multiple awards. Elspeth has served as a judge at D&AD, The One Show, Cannes Lions, Communication Arts, The Clios, The Andys and New York Art Directors’ Club and chaired the Marketing Awards in Canada.
• Awards at Profero London include:
- Adage Top Ten Agency to Watch 2012
- Marketing’s Digital Agency of the Year, Runner Up
- BIMA Agency of the Year 2011
- Creative Showcase Grand Prix winner

• Under Elspeth’s stewardship, Zig won various awards at:
- Communication Arts
- The One Show
- The New York Art Directors
- Cannes
- D&AD
- The Marketing Awards
- The Clios
- The Bessies

• Awards at Leo Burnett include: 2 Cannes Lions and a Gold Campaign award at the New York Art Directors’ Club.
• Elspeth has been featured in several publications including, “Who’s who in Canada” “100 Canadians to watch”, “Outstanding Canadian Women” and appeared on the cover of “Report on Business”. 

2012-02-23 00:00:00
M&C Saatchi asks public to ‘Get ahead of the Games’ with new campaign Illustrative work will promote and encourage travel behaviour change during the Games

M&C Saatchi has created an integrated campaign to raise awareness of travel behaviour during the 2012 Olympic and Paralympic Games. Developed for Transport for London (TfL), the Olympic Delivery Authority (ODA), and other transport operators, this is set to be one of the biggest communications campaign associated with the London 2012 Games, and launches on 30 January.

The agency was briefed to develop a range of communications - from outdoor to digital to PR - to target people who travel through areas that will be 2012 Games travel hotspots this summer, encouraging them to plan ahead and look at their travel options to help them avoid the busy times and places.

The new campaign encourages those using the transport system during Games time to ‘Get Ahead of the Games.’ With the increased volume of people in London during the Games, everyone will need to understand the implications, and be encouraged to start considering new modes of travel, new routes or altering their usual times to avoid congestion.

The campaign uses an engaging, humorous illustrative approach by showing caricatures of Olympic and Paralympic athletes in day-to-day London transport situations to raise awareness of potential transport congestion hotspots. For example, one advert features two stereotypical and amusingly large weightlifters causing obvious disruption as they are squeezing themselves through the doors of a busy train. Ads will encourage people to seek transport information before travelling, which will be available using that will help people plan ahead and check their travel options.

The campaign follows the successes of previous behaviour change work by the agency, such as the Teenage Road Safety campaign for Transport for London and Change4Life for the Department of Health.

Chris MacLeod, Marketing Director at TfL, said: “Getting people to adapt their travel behaviour during the Games, at certain times and locations will be a key to the success of the 2012 Games. We have worked hard to ensure this campaign gets this message across, while ensuring that people understand that London and the other Olympic venues remain very much open for business. M&C Saatchi quickly understood our task and using a light-hearted, illustrative style were able to communicate this balance in a clear and engaging way to people who use our transport network.”

Carrie Hindmarsh, CEO of M&C Saatchi, added: “Big behaviour change campaigns like this are the life blood of M&C Saatchi, especially following successes with Change4Life and Transport for London. This has been a very challenging campaign due to its scale and complexity and we have relished the challenge. We are delighted to be playing our part in making the 2012 Olympics a true success.” 

2012-01-30 00:00:00