-Innovation campaign showcases unique M&S products and first M&S menswear TV ad- , 'sans-serif';">Marks & Spencer (M&S) today unveils the details of its new Spring marketing campaign. Starring M&S models Dannii Minogue, Jamie Redknapp, V V Brown, Twiggy, Lisa Snowdon and Ana Beatriz Barros, the three-tiered campaign features a number of firsts for M&S under the brand-new ‘Only at Your M&S’ strap line. The campaign features: , 'sans-serif';">  ·         , 'sans-serif';">The new Spring womenswear fashion ads – the first to incorporate the ‘, 'sans-serif';">Only at Your M&S’ branding. ·         , 'sans-serif';">The first ever M&S menswear TV ad starring Jamie Redknapp ·         , 'sans-serif';">TV and press ads that highlight innovative fashion products that boast unique and exclusive features that are only available at Marks & Spencer.   , 'sans-serif';">  , 'sans-serif';">Steven Sharp, Executive Director, Marketing at M&S, said: “We are extremely excited to be showcasing our fashion innovations for the first time on TV.  These products are unique to M&S and really encapsulate the meaning of the line ‘Only at Your M&S’. , 'sans-serif';">  , 'sans-serif';">Led by a showpiece 50 second TV ad, the campaign features TV, press, outdoor and online execution. , 'sans-serif';">Innovation ads , 'sans-serif';">The two innovation ads highlight technology built into M&S clothing that’s not available from any other retailer. The two ads are: ">

Y&R London

London, United Kingdom

Basic Info

Core Competencies: Full Service, Digital, Social Media, Marketing/Creative Services, Experiential, Branding/Product Development, Packaging/Design, Financial, Technology, Online services, Institutional/Public Interest/Nonprofit, Retail, Entertainment, Beauty, Fashion, Luxury Goods

Founded in: 1993

Network:

Creative Work: 3


Contact Information

Hampstead Road Greater London House
London NW1 7QP
United Kingdom
Phone: (+44) 02076116569
Email:
Website:

Jon Sharpe

Jon Sharpe

CEO

Phone: (+44) 02075443706

Core Competencies: Full Service, Digital, Social Media, Marketing/Creative Services, Experiential, Branding/Product Development, Packaging/Design, Financial, Technology, Online services, Institutional/Public Interest/Nonprofit, Retail, Entertainment, Beauty, Fashion, Luxury Goods

Founded in: 1993

Network:

Creative Work: 3

Y&R London

Hampstead Road Greater London House
London NW1 7QP
United Kingdom
Phone: (+44) 02076116569
Email:
Website:
Jon Sharpe

Jon Sharpe

CEO

Phone: (+44) 02075443706

M&S unveils new Spring Marketing Campaign

-Innovation campaign showcases unique M&S products and first M&S menswear TV ad-

Marks & Spencer (M&S) today unveils the details of its new Spring marketing campaign. Starring M&S models Dannii Minogue, Jamie Redknapp, V V Brown, Twiggy, Lisa Snowdon and Ana Beatriz Barros, the three-tiered campaign features a number of firsts for M&S under the brand-new ‘Only at Your M&S’ strap line. The campaign features:

 

·         The new Spring womenswear fashion ads – the first to incorporate the ‘Only at Your M&S’ branding.

·         The first ever M&S menswear TV ad starring Jamie Redknapp

·         TV and press ads that highlight innovative fashion products that boast unique and exclusive features that are only available at Marks & Spencer.  

 

Steven Sharp, Executive Director, Marketing at M&S, said: “We are extremely excited to be showcasing our fashion innovations for the first time on TV.  These products are unique to M&S and really encapsulate the meaning of the line ‘Only at Your M&S’.

 

Led by a showpiece 50 second TV ad, the campaign features TV, press, outdoor and online execution.

Innovation ads

The two innovation ads highlight technology built into M&S clothing that’s not available from any other retailer. The two ads are: