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200 Varick Street, 11th FloorNew York NY 10014
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Elaine Purcell
Chief Growth Officer, DDB NAM
Basic Info
Founded in: 1949
Holding: Omnicom Group (New York, United States)
Employees: 11000
Awards: 50
Creative Work: 555
Founded in: 1949
Holding: Omnicom Group (New York, United States)
Employees: 11000
Awards: 50
Creative Work: 555
Elaine Purcell
Chief Growth Officer, DDB NAM
State Farm Debuts "Yin Yang," Latest 'Here To Help Life Go Right' Ad By DDB Chicago
State Farm has debuted their second anthem ad under the new Here to Help Life Go Right brand positioning with DDB Chicago. Premiering in broadcast is an emotionally-charged, 60-second spot entitled “Yin Yang,” which plays off the duality of life’s moments, demonstrating that State Farm isn’t just there when things go wrong, but also helping with things like saving for college, getting a new car loan and planning for retirement.
“Yin Yang,” created by DDB Chicago, illustrates how State Farm is there for every aspect of consumer’s lives and helping life go right. Building on the new brand positioning, which launched earlier this summer, State Farm is positioning itself as more than just an insurance company, but also as a solutions provider.
You can watch the spot here.
The new commercial, which launched in network inventory on Friday, August 5, will also be featured in high-profile placements.