As the holiday season approaches, DDB New York has created new work for Cotton Incorporated titled "The Comfortable Collection for Uncomfortable Holiday Moments.” Launched November 22nd, the new program serves as an extension of the Cotton “Favorites” campaign and marks the first time DDB has developed a holiday campaign for the client.
No matter who you are or where you're from, everyone is going to be uncomfortable at some point during the holidays - from family members asking why you're still single, to opening gifts you hate in front of the people that gifted them. But when you're feeling tight around the collar, cotton can loosen the mood. With this campaign, DDB New York proves that cotton is there to keep you comfortable when you need it most.
Cotton has curated a selection of fine cotton clothing for the holidays. These select favorites will keep you comfortable in all those moments that we know so well but would love to forget- like mom having her fifth glass of eggnog. The :50 film shows two models displaying the collection while undergoing their personal holiday nightmares and then drives to cottonholidays.com where people can get some holiday comfort.