State Farm makes finances less scary with new social campaigns

Finances can seem a bit intimidating and boring to young adults. So to make talking about financial services a little more bearable and relevant, State Farm teamed up with DDB New York to launch a social campaign that helps young adults make ‘cents’ of their money.

The four Meme-o-nomics videos give helpful financial tips in the form of metaphorical “memes” or content that young adults are used to seeing online. The videos are unique in that they leverage familiar social and online content themes (i.e. make-up tutorials, trick shots, cats, cooking, etc.) to make State Farm’s financial information and tips easier to understand. Whether it is directly related to finances and insurance or broader life hacks, these tips and tricks help life go right. State Farm’s Meme-o-nomics videos demonstrate that the brand is here to help with solutions for all aspects of young consumers’ lives.

Each video meme is between :45 - :60 seconds and running on Facebook only. All four videos were also adapted for the Hispanic market and named Consejo-nomia (Wisdom-nomics).

Click to watch "Impossible Plays," "Makeup," "Cake," and "Cat"