Insights from DDB Worldwide

The McDonald’s Worldwide Favorites menu has landed in the U.S. and to celebrate its arrival, the global restaurant has launched a new campaign, Around the world is now around the corner. This is the first time McDonald’s is bringing some of their most popular international items from around … read more

For decades, messages like “Conserve Energy” or “Save the Planet!” have been used to encourage people to take action in the crusade to stave off pollution and protect the environment. But the latest work for Energy Upgrade California (EUC) puts a twist on proactive conservationist messaging.… read more

May 16, 2019 – iShares by BlackRock, a global leader in exchange traded funds (ETFs), has appointed DDB, part of Omnicom Group (NYSE:OMC), as Global Brand and Creative Agency of Record effective immediately. DDB San Francisco will partner with adam&eveDDB in London and DDB Mexico to serv… read more

McDonald’s in partnership with Uber Eats released Delivering Happy, a national TV and digital ad campaign. Created by We Are Unlimited, Delivering Happy illustrates the joy that McDelivery with Uber Eats brings to customers’ doorsteps through a series of relatable vignettes. From the father … read more

TracyLocke, a global communications agency and a subsidiary of Omnicom Group Inc., has announced the promotion of Carol Pernikar to chief strategy officer. Carol originally joined TracyLocke in 2015 as an integral hire during the opening of the agency’s Chicago office. Throughout her time in… read more