| Title | Winter in Germany - Casefilm |
| Brief | We developed a campaign that showed the shameful social coldness that prevails in Germany by making people aware of how dangerous winter is for the homeless. In this way, we got people to rethink how they treat the homeless. Because every death from frostbite is unacceptable for our society. |
| Agency | Havas Germany |
| Campaign | Winter in Germany |
| Advertiser | fiftyfifty |
| Brand | fiftyfifty |
| Date of First Broadcast/Publication | 2023 / 1 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | In the last 10 years, the number of homeless people who have died of cold death has increased by 500%. Even if we believe that climate change will bring us warmer winters, the reality is different. Along with warmer periods, the number of days and nights with hard frost is unfortunately also increasing. |
| Philosophy | "FiftyFifty" - a non-profit homeless charity - wants to draw attention to this problem and show people how dangerous winter is for homeless people. To do this, for this campaign we used a thermal imaging camera and photographed real homeless people in their environment. The results are haunting snapshots. They show the body temperature of homeless people in contrast to passersby. In conjunction with the text, the contrast was further emphasized. In this way, we conveyed to the recipient a sense of the life-threatening problems faced by homeless people in the freezing cold - with one goal: bring people to rethink how they treat the homeless. Because every death from frostbite is unacceptable for a society and cannot leave us cold. |
| Media Type | Case Study |
| Length | |
| Creative Director | Tobias Rabe |
| Chief Creative Officer | Eric Schoeffler |
| Art Director | Alexander Schon |
| Art Director | Joane Calvano |
| International Client Service Director | Harald Jäger |
| Account Director | Anna Berg |
| Account Manager | Isabell Rass |
| Senior Producer | Judith Domogalla |
| Content Creator | Leonard Krähahn |
| Production | Leonard Krähahn |
| Production | Alexander Schon |
| MUSIC Artist | Oliver Koletzki |
| Social media consultant | Katharina Ebenau |