Press Releases - Alma - Alma Press Releases at en-us Copyright 2017 Alma Is Ad Age's 2017 Multicultural Agency of the Year 2017-08-10 18:23:04 Alma Makes History at Cannes Lions 2017 2017-08-10 18:17:46 AAF National Conference - Alma Takes 2 Top Awards 2017-08-10 18:17:30 6 Pencils. 3 Merits. One Show. 2017. 2017-08-10 18:16:49 Making History At Cannes: 8 Lions in 2016


The Cannes International Festival of Creativity is a yearly celebration that recognizes the best in creative advertising worldwide. June 25th marked the official culmination of the festival for 2016, which reflected a historic performance for Alma. The agency won a total of 8 Lions and 18 Shortlists, establishing a new record for the multicultural industry!

Alma’s legendary run included awards and shortlists in the Radio category for clients Tobacco Free Florida (TFF) and The Clorox Company. More specifically, Alma received 3 Bronze Lions for TFF’s “Auctioneer” and 1 Bronze Lion for “Tobacco Downs,” as well as 1 Silver Lion for Clorox’s “Thanks for Nothing’s Big Bang” and 1 Bronze for “Gravity.” Additionally, the Playdoh “Shapes” campaign received 1 Silver, and “Help Kenya Not Kanye” was awarded 1 Bronze in the Promo & Activation Category.

Statistically speaking, only 8% of submissions make the Shortlist and 2.5% are awarded.

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“This is an amazing achievement for our agency! It’s only possible when you have great clients who believe in taking smart creative risks, and it belongs to the awesome Alma team that makes our clients and our agency proud on a daily basis. We work for great ideas that generate results for our clients, and awards are the consequence. I couldn’t be prouder!” said Luis Miguel Messianu, Creative Chairman and CEO of Alma.

“In a world where messaging has become hyper-fragmented, where consumers are skeptical about Marketing and are inundated by heavy messaging clutter, creativity matters!” stated Isaac Mizrahi, Co-President and COO of Alma.

“Award-winning ideas can only be achieved when you have a team that believes in and fights for those ideas, and especially when on the other side, there’s a client who trusts the agency and believes that good creativity can make a difference for the brand and consequently for business. When these two things happen, the agency experiences a “momentum.” And Alma is experiencing a momentum wherein winning prizes of this caliber is just a consequence,” remarked Alvar Sunol, Co-President and Chief Creative Officer of Alma.

Creatively, Alma rose to the #1 spot on the Circulo Creativo Hispanic Agency ranking, boosting the U.S. to the 4th place in Iberoamérica.

2016 so far has been an outstanding year for the Miami-based agency, comprised of 150 employees from over 30 nationalities. A fact that has strengthened the culture and clearly has contributed to its success with such impacting pieces.

To follow Alma’s work, visit or the agency’s social accounts @AlmaAgency.

2016-06-30 09:33:06
Alma: First U.S. Agency of the Year EVER at FIAP

Since the festival began 47 years ago, this is the first time that a U.S. agency takes the top recognition at FIAP: Agency of the Year. FIAP awards the top creative from all of Ibero-America (Latin America + U.S. Hispanic + Spain + Portugal) and usually the prize goes to a Latin American or European agency.

Alma was awarded with the Copa de Iberoamerica, Most Innovative Message, 9 Gold prizes, 7 Silver and 8 Bronze, which have the agency the most points for the festival.

“When I was a young creative, my trips to FIAP in Buenos Aires made me dream of one day winning at the festival,” reflects Luis Miguel Messianu, Creative Chairman and CEO of Alma. “Later on, I began accomplishing that dream, but I realized when I started out in the U.S. Hispanic market that we were up against a big challenge competing against Ibero-American agencies. Now, being the first U.S. Agency of the Year – not to mention awarded in my beloved Mexico – after decades of hard work is a real privilege. Alvar Suñol, Isaac Mizrahi and I accept the honor on behalf of all those who put the ‘soul’ in Alma every day.”

The full list of awards:

Clorox – Thanks for Nothing Radio Campaign
Grand Prix in Radio (Big Bang)
Most Innovative Message (Big Bang)
Gold: Radio Campaign
Gold: Big Bang

Kingsford “Predators” Print Campaign (Chameleon, Eagle, & Cobra)
Gold: Design (Chameleon)
Gold: Print (Chameleon)
Gold: Illustration (Chameleon)
Silver: Design (Eagle)
Silver: Print (Eagle)
Silver: Illustration (Eagle)
Bronze: Print Campaign
Bronze: Outdoor (Chameleon)
Bronze: Outdoor Campaign

Liquid Plumr “Runway Rats” (Red, Bun & Punk)
Gold: Print (Red)
Gold: Photography (Red)
Silver: Print (Bun)
Bronze: Art Direction
Bronze: Print Campaign
Bronze: Outdoor Campaign

Tobacco Free Florida – Tobacco Downs & Auctioneer Radio Campaign
Gold: Radio Campaign
Gold: Radio (Tobacco Downs)

Miami Dade Animal Services – A Real Friend Print Campaign
Silver: Print (Singer)
Bronze: Print (Soccer Player)
Bronze: Print Campaign

Liquid Plumr – Clog Free Pipes Radio Campaign
Silver: Radio Campaign

Glad – Fresh vs. Rotten Billboard
Silver: Outdoor

2016-05-20 18:44:27
2 Gold, 3 Bronze & 3 Shortlist at Wave Festival in Rio

Earlier this week, our ad peers gathered in Rio for the annual Wave Festival, which awards top creative work internationally. U.S. Hispanic agencies pulled off spectacular results, and Alma was among the most awarded with 2 Golds, 3 Bronze, and 3 Shortlists.

“We are most proud of the array of different client work awarded, because it says something about consistency,” says Luis Miguel Messianu, President and Chief Creative Officer at Alma.

Awarded campaigns include:

To learn more about the Wave Festival, visit their official website.

2016-04-15 14:35:19
Meet Alma’s New Recruits: VPs Beatriz Del Amo & Michael Sotelo

Michael Sotelo named VP of Digital; Beatriz Del Amo is VP Group Account Director

Beatriz Del Amo, VP Group Account Director; Michael Sotelo, VP of Digital

This week Alma appointed not one, but two new vice presidents to their executive team. Beatriz Del Amo will lead the agency’s McDonald’s brand – the 4th largest account in the U.S. Hispanic market – in addition to developing new partnerships as VP Group Account Director. Michael Sotelo is now VP of Digital for Alma; he was formerly the Head of U.S. Multicultural Marketing for Facebook.

“We look for a combination of skills that reflect innovation and strong collaboration,” explained Isaac Mizrahi, Co-President and Chief Operations Officer. “It takes thoughtful hiring to find the right people to contribute ideas that will grow our clients businesses, and together Beatriz and Michael will add over 25 years of valuable and proven experience to the team.”

“Alma is always aiming for the sweet spot where creativity and technology meet,” commented Sotelo. “I’m eager to contribute to the integration of ideas on all screens.” At Facebook, he led the Pan-Regional Latin American territory before becoming head of U.S. Multicultural Marketing. Previous to that, he was with at SapientNitro and WorldMedia Interactive.

“McDonald’s is a leader in multicultural marketing, and I’ve always admired Alma’s strong creative reputation,” says Beatriz. “I’m thrilled to get the opportunity to work with both.” She was previously VP and Client Services Director at Conill Miami, where she worked for over 10 years and managed top brands like P&G, Abbott, General Mills and Aflac. In the past she also worked at Accent Marketing, Bromley and Leo Burnett.

“We are proud to welcome Beatriz and Michael to our team,” commented Creative Chairman, CEO Luis Miguel Messianu. “They will be a seamless fit to our agency culture.”

2016-04-11 11:12:25

U.S. Hispanic Agency listed among best U.S. agencies for the 5th time since 2010.

Alma is once again part of Advertising Age’s Agency A-List, this time as the #8 agency in the U.S. Alma has been on the prestigious A-List with back-to-back Multicultural Agency of the Year wins in 2014 & 2015 and named on the top 10 A-List in 2010 & 2012. Advertising Age evaluated agencies based on creativity, innovation, New Business wins, their ability to positively impact a client’s business and the challenges they have met.

“For anyone debating whether its creativity or business strategy that puts an ad agency over the top, the answer has become clear: It’s both,” said Ad Age Editor Ken Wheaton.

2015 was a rock star year for the Alma business, with a 15% revenue increase growing the agency to its largest size ever and adding 50 new hires. In fact, that’s 3 straight years of record-breaking growth for Alma and no account losses in 2015. The agency also won a competitive pitch for the Sprint business – the largest U.S. Hispanic account up for grabs this year – in addition to announcing new partnerships with American Cancer Society and CVS.

Alma Leadership Team

Creatively, Alma rose to the #1 spot on the Adlatina “Crema” ranking, the most important list for U.S. Hispanic which is calculated by winning the most awards in Cannes, Clio, FIAP, El Sol, One Show, D&AD, Wave, El Ojo and USH Ideas.

“We all like and want to win awards, but we won’t obsess over them,” commented Alvar Suñol, Chief Creative Officer and Co-president of Alma. “We think they should be the result of a daily commitment to and passion for finding the best solutions for our brands. Awards are not the reason we search for the best creative ideas, but a consequence of succeeding in it.”

The Coconut Grove based shop is comprised of 150 employees hailing from over 31 nationalities – a fact that has strengthened the culture and clearly contributed to its success in multicultural marketing.

“The real soul of Alma is our people,” says Creative Chairman and CEO, Luis Miguel Messianu. “We couldn’t do any of this without the talent and dedication our team puts forth day in and day out on behalf of great clients who give us their trust and support.” Currently the team is geared up to conquer even more ground by developing the strategy for the next 5 years.

“Being recognized by Ad Age for the 5th time since 2010 demonstrates we are on the right path to our vision of being the most influential multicultural agency in the country,” reflects Isaac Mizrahi, Co-president and Chief Operating Officer at Alma. “It energizes us to continue improving our skills and capabilities to better serve our clients’ needs for the next 5 years.”

2016-01-25 06:00:40
Luis Miguel Messianu – 2015 ADCOLOR Legend Honoree

“There is only one standard. Excellence has no ethnicity.” – Luis Miguel Messianu, 2015 ADCOLOR Legend Honoree

The ADCOLOR Conference – the industry leader in celebrating diversity both in our work and in our workplace – named Luis Miguel Messianu, Creative Chairman, CEO and Founder of Alma DDB as one of the 2015 Legend Honorees. Together with Pam El of the NBA, he was recognized for his life’s work: over 30 years elevating the image of Hispanics in the U.S. through his creative work as well as his talent leadership.

Luis Miguel Messianu and Keith Reinhard, who presented him with the award

Keith Reinhard, Chairman Emeritus of DDB Worldwide, presented the award to Luis Miguel. “For more than 2 decades, he’s been a pioneer, helping us all to understand the specialness of Latin Americans and U.S. Hispanics, not as a niche but as a market of enormous power and potential. Over the years, he has creatively connected some of the world’s most prestigious brands with our growing Hispanic community… He’s helped us all become more multicultural.”

Alma Leadership at ADCOLOR 2015 awards

From left to right: Alvar Sunol, Isaac Mizrahi, Michelle Headley, and Liz Messianu support Luis Miguel as he receives his honor.

2015-09-25 16:25:18
5 Shelter Pet Myths That Will Make You Want To Adopt Next Weekend

Considering adding a furry new family member but heard a lot of nasty rumors about adopting from shelters? Let us set the record straight and invite you to our Pet Adoption & Donation Drive with Miami-Dade Animal Services at Shake-A-Leg Miami in Coconut Grove on Sunday, Sept. 27th from 10am-2pm. All pets are already spayed/neutered by the shelter, and adoption fees will be covered by Alma Ad Agency – yes, really!

Already a proud shelter pet owner? Share a pic dispelling your own myth using #PetsHaveSoul and come by anyway! We’ll also be collecting donations from the shelter’s wish list (blankets, toys, food, etc) and you can meet some helpful trainers and our friends from the Miami Coalition Against Breed Specific Legislation. And because Shake-A-Leg is a non-profit that provides water sports for disabled children, they’re letting all of us – humans and pets – take a ride on their boats, too!

Bring the kids out for fun on the water, music, and a sugar rush courtesy of the complimentary cotton candy and Azucar ice cream. Mi Pana Burger & Food Truck will also be on site with food for purchase. See you there!

Social Media 2Myth #1: “All pets at shelters are old.”

Meet Salma. She was adopted when she was 2 months old and has been Alma Ad’s agency mascot ever since. They even made her an Instagram account, @Salma_At_Alma. Check out how much she’s grown!

Social Media 5

Myth #2: “There are no purebreds up for adoption.”

Meet Megatron (a.k.a. Meggy). She’s a purebred mini pomeranian, and she was ADOPTED!

Social Media 3

Myth #3: “Shelter pets are traumatized. They’ll never behave well.”

Meet Otto. This little guy was adopted and trained by his new mom in just a few days! He’s potty trained, and so far, all her shoes are safe!

Social Media 4

Myth #4: “All shelter pets are sick and dirty. They’re not safe for kids.”

Meet Peabody. This little guy was adopted and perfectly healthy! This Summer he learned to swim and spent most weekends in the pool with his new family.

Social Media 1

Myth #5: “Shelters only have dogs, I’m more of a cat person.”

Meet Frankie. This little guy was adopted at a shelter and hasn’t looked back since. Search the MDAS website to see all the cats available right now.

Check out some of the #PetsHaveSoul pictures from our adopted friends!

2015-09-17 12:37:44

Leading U.S. Hispanic Agency Sets Path For Future After Doubling In Size in 5 Years:

Last Friday afternoon, as Alma’s staff took their talents to South Beach to celebrate a string of top creative awards and new business, Luis Miguel Messianu, Founder and President of Alma, broke the news about updates in the agency’s leadership structure.

Alma's Executive Board

“We are obviously a different agency than the one we were in 1994 when we started with 12 people and a big dream,” he said. “In the last 5 years alone we’ve doubled in size, and although the fact that there are 150 of us here today is certainly a matter of pride, it’s also a reason to renew our commitment and gear up to conquer even more ground.”

He then announced the appointment of Isaac Mizrahi and Alvar Suñol as co-presidents of the agency. Mizrahi becomes Co-President, Chief Operating Officer and Suñol is now Co-President, Chief Creative Officer. Together the pair will lead the agency’s focus on balancing art and business, marketing and creativity. Messianu will continue his full commitment, now moving into the role of Creative Chairman and CEO. He intends to focus on the continued growth of the agency and developing strategic relationships, along with fueling the agency’s non-conformist culture.

Also promoted were Angela Battistini (now Senior Vice President, Business Services) and Michelle Headley (now Senior Vice President, Operations). “It‘s a recognition of their dedication, commitment and invaluable contributions to the agency – they’ve each been with us since the doors opened in 1994 and are an integral part of the agency’s success – but more importantly, it’s a benchmark for the continued growth of great leaders working on their respective teams,” says Messianu.

The changes indeed reflect the agency’s growth, accounting for over 40 hires in the last 6 months alone. Alma recently acquired the U.S. Hispanic accounts for Sprint, Bud Light and American Cancer Society, and general market client South Florida Commuter Services. Alma also appeared on Ad Age’s A-list 4 times since 2010, and has been the Multicultural Agency of the Year for two years running.

Recognition for Alma’s creative work, a combination of storytelling leading with cultural insights, has spiked as well. Just this year they brought home a Lion and 4 shortlists from the Cannes Festival, and were the most awarded U.S. Hispanic agency at Wave Festival, El Sol, FIAP and U.S.H. Ideas. Among the highlights, you might recall “First Customer” for McDonald’s, the poignant “Spoon” commercial for AARP, Cannes winner “Species II” for Green Works, the “Fast Lighting Charcoal” campaign for Kingsford, and the new McDonald’s musical, “Lovin’”.

To keep up with agency news and new work, visit and all its social media accounts can be found under @AlmaAgency.

2015-08-10 11:16:06
Cannes 2015: Another Lion & 5 Shortlists for Alma DDB

The International Cannes Lions Festival, a celebration and recognition of the best in creative advertising worldwide, recently wrapped up the festivities for 2015. With over 37,489 entries and only 1580 Lions awarded, recipients of this year’s awards are the top 4.2% creative pieces globally (perhaps higher, since a single idea is often awarded multiple times).

Alma DDB received 5 shortlists this year – one becoming a prestigious bronze lion for the Clorox Greenworks “Panda” poster. The Lion and 3 other shortlists were in the Outdoor category, which received 5,035 entries this year (by far more than any other category) and less than 9% were recognized. The agency’s “Spoon” spot for AARP also received a Lions Health shortlist in the Pharma category.

“I feel incredibly proud of our team!” says Luis Miguel Messianu, President and Chief Creative Officer at Alma. “Our primary goal is to produce top creative and effective work for our clients, and to see work for a real and complex client recognized is doubly rewarding. As an industry we need to reevaluate the importance of moving the needle in the real world!”

View the work:

Panda” for Greenworks Species (Bronze Lion in Outdoor)


2015-07-01 15:31:05
Best Spanish Campaign at 2015 Radio Mercury Awards


Winners for the 2015 Radio Mercury Awards were announced this evening at the 24rd annual awards reception in New York. Among the winners, Alma DDB was the only US Hispanic agency to be awarded, taking home the title for Spanish Language campaign for their Liquid Plumr “Hello” work.

“This award show reminds us that radio is still a cornerstone of what we do, and there is always room for innovation and creativity across all media,” says Alvar Sunol, SVP Executive Creative Director at Alma. “We are proud to be included among such a prestigious group of innovators.”

About the Radio Mercury Awards

The Radio Mercury Awards, the only competition exclusively devoted to radio, was established in 1992 to encourage and reward the development of effective and creative radio commercials. The annual Radio Mercury Awards competition draws entries from advertising agencies, production houses, radio stations, and educational institutions across the country. Approximately 17,500 commercials have competed for over $3.1 million in prizes. The Radio Creative Fund (RCF), and non-profit corporation funded by the radio industry, governs the Radio Mercury Awards. The Radio Advertising Bureau produces the Radio Mercury Awards.

2015-06-04 11:36:34
More Women Creatives!

Alma Supports 3% Conference to Promote Gender Equality Among Creative Directors.

Alma Agency at conference

The 3% Conference, dedicated to raising awareness of the lack of female creative leadership in the industry, had its first session in Miami this past May. Alma DDB invited over 30 ladies from the agency to attend the full day conference, and Senior Creative Director, Monica Marulanda, contributed as a speaker on the “Does That Really Happen Here?” panel.

“The 3% Conference is all about creating a more well-rounded community. Our creative community has sorely been lacking in diversity. I learned of 3% back in 2012, and I was so excited to participate in an initiative that supports females moving up the ranks within the industry. We need balance in the work place, in life, and especially within advertising to create a message our consumers really relate to,” Marulanda said.

The day after the event at the Miami Ad School in Wynwood, Alma Agency welcomed Kat Gordon to its Coconut Grove office for a discussion on gender inequality within the industry.

“The men and women who have the power to be heard can make a huge difference when they aren’t afraid to speak up,” suggested President and Chief Creative Officer Luis Miguel Messianu, recalling instances where he declined to participate in industry conversations as merely a “token” Hispanic.

Alma DDB, Ad Age’s Multicultural Agency of the year two years in a row, has already taken strides to implement a more diverse workforce, as currently the agency is 67% women overall with a 34% female creative department.

“If you get to a meeting and you notice a lack of a demographic – be it women, Hispanics, or any other minority that can contribute to the conversation – that is your opportunity to suggest pausing the conversation until you can invite a more diverse group,” suggested Kat Gordon.

Gordon also emphasized the increased buying power of women who currently dominate every consumer category save for three. “The advertising business is a $33-billion industry. Misunderstanding female consumers, from a business perspective, is sheer lunacy.”

The Alma Family thoroughly enjoyed Gordon’s visit and continues to highlight its experience as a multicultural agency representing a wide variety of backgrounds.


2015-05-01 12:34:50

Most awarded U.S. Hispanic agency at WAVE, FIAP and USH Ideas

Three of the largest international creative awards festivals took place in April, starting with the Wave Festival in Rio de Janeiro, the FIAP in Mexico City, and then the U.S.H. Idea Awards in Miami. Each award show recruits top creative professionals in the industry to recognize the best in creative advertising work.

Alma DDB was the highest winning U.S. Hispanic agency at all three of the award shows:

  • Wave Festival 2015: Alma received six awards and two shortlists including a silver for the brand new Street Music Library for Personal Music, and another for Liquid Plumr’s “Hello” radio spot. Two of the awards were in the Green Wave category for environmentally friendly ideas, which include Greenworks’ “Species II” print campaign. See the full list here.

Clorox Greenworks Species Panda

  • FIAP 2015: Alma took home fourteen awards and six shortlists, which include two silver “soles” for Kingsford’s “Fast Lighting Charcoal” print campaign and two bronze for Rosetta Stone’s “Catapult” campaign. See the full list here.

Kingsford Fast Lighting Charcoal Cheetah

  • U.S.H. Idea Awards: Alma added thirteen more awards to the list, most notably two gold in the Outdoor and Press categories, a silver for AARP and Ad Council’s “Spoon” TV commercial, and a silver in the Innovation category with Glad’s “Picnic Blanket”. Additionally, Alma was awarded a bronze HAPE award at the show for excellence in strategic planning and insights in Total Market for Glad’s “Irresistible” campaign for Gain-scented trash bags.

“We are most proud of the array of different client work awarded because it says something about consistency,” says Luis Miguel Messianu, President and Chief Creative Officer at Alma DDB. “We don’t want to have one or two good pieces a year, we strive to deliver the best creative every single time.”

To see more of Alma’s award winning work, visit or follow their social accounts @AlmaAgency.

2015-04-28 23:07:07
Creativity Online: “Clever Billboard Uses Rotting Fruit To Make A Point”

Poster Demonstrates Over a Week How the Brand Keeps Fruit Fresh

This billboard for Glad uses real orange slices, some wrapped in Glad cling-film and others not, to make its point in a quite brilliant way. Over the course of a week the board, consisting of 680 slices, gradually reveals its message, “Fresh Longer,” spelled out in the contrasting colors of the fresh (wrapped) slices versus the rotten slices. Miami agency Alma came up with the campaign.

Glad Fresh vs Rotten Billboard Still

2015-04-28 10:30:18
FIAP 2015: 14 Awards and 6 Shortlists for Alma



FIAP 2015, the international festival that joins over 60 top industry leaders to award the best creative advertising work, took place this week in Mexico City. Since its inception in 1969, FIAP has been a leader among the world’s most prestigious industry festivals.

Alma DDB was the most awarded U.S. Hispanic agency at this year’s festival with 14 awards and 6 shortlists, making it two in a row after last month’s WAVE 2015 wins. Awarded campaigns include the brand-new print campaign for Kingsford, “Fast Lighting Charcoal”, the sentimental AARP “Spoon” TV spot, a quirky Liquid Plumr radio campaign named “Clog-free Pipes”, and a second iteration of last year’s prizewinning “Species” campaign, the environmentally friendly “Species II”.

“Honors like these are to be shared not only with the incredible teams we work with, but also with our client partners, who trust in our creative vision.” says Luis Miguel Messianu, President and Chief Creative Officer at Alma. “A FIAP award is a very high compliment for us all.”

The full list of awarded work includes:

  • Gold, Radio, Liquid Plumr “Clog-free Pipes: Hello”
  • Silver, Press, Kingsford “Fast Lighting Charcoal: Cheetah”
  • Silver, Press, Green Works “Species II: Panda”
  • Silver, Press Craft: Art Direction, Kingsford “Fast Lighting Charcoal: Cheetah”
  • Silver, Radio Campaign, Liquid Plumr “Clog-free Pipes” Campaign
  • Bronze, Press Craft: Illustration, Kingsford “Fast Lighting Charcoal: Cheetah”
  • Bronze, Outdoor, Kingsford “Fast Lighting Charcoal: Cheetah”
  • Bronze, Outdoor, Rosetta Stone “Catapult 1”
  • Bronze, Press, Rosetta Stone “Catapult 1”
  • Bronze, Press, Rosetta Stone “Catapult 2”
  • Bronze, Press, Kingsford “Fast Lighting Charcoal” Campaign
  • Bronze, Press, Rosetta Stone “Catapult” Campaign
  • Bronze, Press, Kingsford “Fast Lighting Charcoal: Runner”
  • Bronze, Radio, Liquid Plumr “Clog-free Pipes: Wrong Pipe”
  • Shortlist, Film Craft, AARP “Spoon”
  • Shortlist, Press Craft: Illustration, Kingsford “Fast Lighting Charcoal: Runner”
  • Shortlist, Outdoor, Kingsford “Fast Lighting Charcoal: Runner”
  • Shortlist, Outdoor, Rosetta Stone “Catapult 2”
  • Shortlist, Press, Green Works “Species II: Pez”
  • Shortlist, Press, Green Works “Species II” Campaign
2015-04-24 15:56:04
Alma Most Awarded U.S. Hispanic Agency at Wave Festival 2015

Alma Most Awarded U.S. Hispanic Agency at Wave Festival 2015

Earlier this week, the advertising community gathered in Rio de Janeiro, Brazil, for the annual Wave Festival, which awards top creative work internationally.

Among the U.S. Hispanic agencies attending the festival, Alma DDB was the most awarded, taking home eight awards for seven different clients.

“We are most proud of the array of different client work awarded, because it says something about consistency,” says Luis Miguel Messianu, President and Chief Creative Officer at Alma DDB. “We don’t want to have one or two good pieces a year, we strive to deliver the best creative work every single time.”

Awarded campaigns include:

  • Silver, Cyber: Personal Music’s “Street Music Library
  • Silver, Radio” Liquid Plumr “Hello”
  • Bronze, Green Wave “Glad Picnic”
  • Bronze, Green Wave: Greenworks “Species II”
  • Bronze, Film, AARP “Caregiver” campaign
  • Bronze, Design, Kingsford “Fast Lighting Charcoal” Print campaign
  • Shortlist, Radio, Liquid Plumr “Wrong Number”
  • Shortlist, Design, Rosetta Stone “Catapult” Print campaign

To learn more about the Wave Festival, visit their official website.

2015-04-17 12:04:53
New Director of Production: Adrian Castagna
Adrian Castagna


After a thorough search that included several traditional agency producer candidates, Alma named Adrian Castagna as its new Director of Production. Castagna, an industry veteran with nearly 20 years of experience, was Executive Producer at Casanova, Pendrill, and later helmed the award-winning production company Flip Films. Castagna brings a unique blend of entrepreneurial spirit, extensive production and digital know-how, and business acumen to further enhance Alma’s long-standing creative reputation.

“It was a decision we made with the changing needs of the industry in mind,” says Luis Miguel Messianu, President and Chief Creative Officer of Alma. “Adrian will be instrumental in implementing new production models to address the growing integrated content needs of the agency, while maintaining a strong creative and storytelling conviction.”

In recent years, Alma made similar bold moves in recruiting talent from outside the traditional agency track by hiring SVP Managing Director Isaac Mizrahi (previously head of Multicultural Marketing for Sprint Nextel with a distinguished career entirely in the corporate world) and by luring Executive Creative Director Alvar Suñol from Spain – moves that have paid off with both new business account wins and top creative awards, along with being named Multicultural Agency of the Year by Ad Age for two consecutive years.

“We work in an environment that is constantly evolving and Adrian’s experience offers an advantage when executing original content,” says SVP Executive Creative Director Alvar Suñol. “We are looking forward to what we will create together and who better to collaborate with our production company partners than someone who has been on that side of the fence.”

Castagna, who was born in Argentina, previously produced work for Energizer, Starburst, Comcast, Fox Sports and others that received many industry accolades including Cannes Lions, FIAP, Ad Age, D&AD, and Clios.

To follow Alma’s work visit or the agency’s social accounts @AlmaAgency.

2015-04-14 11:56:11
What a week for Alma!

Alma announced new additions to its client roster today, including the Bud Light U.S. Hispanic Market account and the Simple Mobile (Tracfone) Total Market business.

Alma is also beginning a project with the American Cancer Society and was recently awarded the South Florida Commuter Services account.

Alma Advertising Clients

2015-04-06 15:52:58
ALMA Wins at Hispancize&rsquo;s Tecla &amp; Miami Addy Awards

Miami was buzzing this week with industry talk with the Hispanicize conference in town and the celebration of the local ADDY Awards. Miami-based multicultural agency, Alma, made a big showing at both events.

The annual Hispanicize conference is in its sixth year, hosting over 2100 Latino marketing and media agencies, bloggers, social influencers, and journalists. The conference’s awards show, Tecla, recognizes the best digital work in the Hispanic market, with Alma winning “Best Latino Brand Facebook Page” for McDonald’s Latino and “Best Agency Doing Hispanic Social Media”

Alma also broke its own record at the local ADDY Awards, taking home 64 prizes (Alma held the record with 63 awards last year). Among the winners were projects for McDonald’s, State Farm, AARP and Ad Council, Goodyear, Tobacco Free Florida, Rosetta Stone and Clorox Greenworks. Alma was also honored with 4 Best of Category awards for Rosetta Stone “Catapult” in Elements of Advertising, Best of Publication and Best in Out Of Home for Greenworks “Species”, and Best of Radio and Television for McDonald’s “First Customer”

“We are humbled by the overwhelming support and recognition we’ve received so far this year,” stated Alma’s President and Chief Creative Officer Luis Miguel Messianu. “And we’re lucky to have a very hard-working team and fantastic brands to partner with, so it’s a great feeling to see our efforts rewarded.”

Earlier this year, Alma was also named Ad Age’s “Multicultural Agency of the Year” for two consecutive years.

ALMA Tecla Award at Hispanicize for Best Agency Doing Hispanic Social Media

2015-04-06 15:29:31
Alma Again Named Ad Age’s Multicultural Agency of the Year


Alma has been named 2015 Multicultural Agency of the Year as part of Advertising Age’s Agency A-List honors for the nation’s best advertising and marketing firms. For the second year in a row, the Miami-based shop takes the multicultural title by combining technology with a total market approach to multicultural targets.

“The Advertising Age A-List represents the industry’s most innovative and successful ad agencies, the shops that are moving the industry forward,” said Matt Quinn, executive editor of Advertising Age.

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2015-01-26 07:17:24
Raising Fusionistas 2.0

An exploration of how Fusionista moms are raising a new generation of Hispanic children in today’s America.

2015-01-06 11:21:46