Title#UnfortunatelyFakeNews
Agency
Campaign #UnfortunatelyFakeNews
Advertiser Concern Worldwide
Brand Concern Worldwide
Date of First Broadcast/Publication
Business Sector Charities, Foundations, Volunteers
Philosophy Concern will launch over 50 fake news headlines that report on real, tangible things the wealthiest, most powerful entities could do to end extreme poverty.
Problem Just last year, an additional 150 million people were plunged into extreme poverty, which means they are now trying to survive on less than $1.90 per day. Meanwhile, billionaires are racing to space. With the situation more than ever, Concern Worldwide – which has been on a 50+ year mission to end extreme poverty, whatever it takes – is going so far to reach its goal, it’s exposing the corporations, and billionaires who could do more to end extreme poverty.
Media Type Television
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