| Title | Brutus VS Cesar |
| Agency | Herezie |
| Campaign | Prime Video - Brutus VS César |
| Advertiser | Amazon Prime Video |
| Brand | amazon |
| Date of First Broadcast/Publication | 2020 |
| Tagline | Brutus VS Cesar |
| Story | In order to promote the release of Kheiron's latest film "Brutus vs César" which recounts the famous battle and rivalry between these two great historical figures, Prime Video, supported by its agency Herezie, has decided to transpose the theme of the quarrel to a domain particularly dear to the French: gastronomy. |
| Philosophy | With the help of famous chef Pierre Sang (us), they attempted to create the ultimate rival to the pillar of global gastronomy : the Caesar salad. A rival answering to the sweet name of salad… Brutus. The recipe of this dangerous rival: heart of salad, guacamole, smoked duck breast, blue radish & red meat. In this battle titans, it was be up to Parisians to decide which of the salad is the best! For this, it was possible, from September 28 to October 4, to order a formula composed of two salads in the Pierre Sang Express stores on Deliveroo. Then vote for your favorite salad on Prime Video's social media accounts. |
| Result | +4M of impressions (TT,FB,Insta, YT)Average engagement rate of 5% (TT,FB,Insta)+115k reach on Twitter+Insta¼ on Pierre Sang’s orders for the week |
| Media Type | Digital |
| Length |