| Title | Cités - TIK TOK x AMAZON PRIME VIDEO (125s) |
| Agency | Herezie |
| Campaign | Cités - TIK TOK x AMAZON PRIME VIDEO |
| Advertiser | Amazon Prime Video |
| Brand | Amazon Prime Video |
| Date of First Broadcast/Publication | 2021 |
| Business Sector | Media, Publishing & Production |
| Story | To attract a younger audience and to stand out right from the start on this new platform, Prime Video did what it does best: it created a series. A new genre of series: the first 100% TikTok series.It was called “Cites” and respected the platform’s codes and audience. It’s an ode to youth and to France’s cultural heritage and aims at demonstrating that the two are not disconnected. “Cités” conveys a message of hope and inclusion.It’s made up of 12 one-minute episodes (the maximum length allowed on TikTok), in which we follow the everyday lives of various young people, who live their lives to the beat of quotations from French celebrities (musicians, authors, poets, etc), whose words have never sounded as true as they do today. The casting, filming, editing and post-production, i.e. every single step of the production, was carried out directly on TikTok. |
| Media Type | Case Study |
| Length | |
| Media | Oconnection |
| Social Media Manager | Douglas Antonio |
| President/CEO | Andrea Stillacci |
| Creative Director | Etienne Renaux |
| Account Supervisor | Marine Chenu |
| Creative Director | Paul Marty |
| Directeur conseil | Dimitri Boudnikoff |
| TV Production | Tanya Kozlova |
| Concept | Antoine ALLAIN DES BEAUVAIS |
| Concept | Tom Danguy |
| Senior Social Marketing Manager | Alexandre Andresciani |
| Art Director | Hugo Doré |
| Art Director | Joris Bourquin |
| Project Manager | Lisa Duchein |
| TV Production | Laureen Rigot |
| Social Media Manager | Lucie Roques |
| European Creative Director | Enzo Annunziata |
| Écriture et réalisation | Abd Al Malik |
| Production Executive | Quad Stories |
| Production | Prime Video France |
| Diffuseur | TikTok |
| Chief Executive Officer (CEO) | Andrea Stillacci |
| Production Company | Quad Productions |